Design a theme park for the 6-8 year old age group
Added on 2019-09-30
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Running Head: Services Marketing Individual AssignmentServices Marketing Individual Assignment- Future ThemePark Marketing Strategy
Services Marketing Individual Assignment 1Executive Summary:The report elicits the marketing strategies adopted by Future theme park which is going to be oneof the newly launched theme parks in Hong Kong. The park will be designed following modern state-of-the-art planning and infrastructure. The theme of the park will be ‘Extinct Animal Species & Vulnerable Animal Species'. The park will use modern technologies such as artificial intelligence, virtual reality, augmented reality, animatronics and other modern digital and electronic techniques to create a virtual world consisting of some of the extinct animal species and those which are extremely vulnerable to extinction in near future. Therefore, the objective ofthe park is to educate the people and create mass awareness in support of nature conservation. In addition to this, the park will offer visitors with an array of fun and entertainment programs like rides, lounges, various food stalls, etc. The target segment will mainly consist of teenagers and young adults. The management has planned to keep the ticket prices and the prices of several services extremely affordable to attract a large number of customers and retain them into the business. From the analysis of the target market in Hong Kong, the proposed business seems to have a prospective future if the management can observe ethical and robust strategies focusing on the benefits of all the key stakeholders such as the investors, shareholders, customers, etc.
Services Marketing Individual Assignment 2Table of ContentsExecutive Summary:........................................................................................................................1Introduction:....................................................................................................................................3Brief overview of the theme park:...............................................................................................3Analysis:..........................................................................................................................................3Customer journey for the theme park:.........................................................................................4Customer experience for the theme park:....................................................................................5Customer mapping for the theme park:.......................................................................................6Industry best practices:................................................................................................................7Pre-experience:........................................................................................................................8Consumption:...........................................................................................................................8Post-experience:.......................................................................................................................8Market segmentation:..................................................................................................................9Profile of customers:................................................................................................................9Demand and capacity management:......................................................................................10Strategies to support customer experience:...............................................................................10Employee motivation strategies:............................................................................................11Pricing policy:........................................................................................................................11Conclusion:....................................................................................................................................11References:....................................................................................................................................12
Services Marketing Individual Assignment 3Introduction: This report elicits the marketing strategy of Future theme park which is a newly proposed amusement park to be opened up in Hong Kong. It will offer an array of entertainment services to the customers in order to offer them a unique and differentiated experience as compared to theother competing theme parks in the country. For the purpose of determining the target segment of the customers and the current industry demand for such a service, an analysis has been undertaken on the customer journey and customer experience that the management wishes to offer to the target segment [ CITATION Rob162 \l 1033 ]. For this purpose, a customer mappinghas been generated for the management to understand the perspectives of the customers regarding their approaches in undertaking the entertainment services from the park, so that it is possible to develop strategies accordingly to suit their tastes and preferences. The objective of the report is to analyse the industry best practices followed by the competing theme parks in the country so that effective marketing strategies can be implemented to ensure customer satisfactionthat will lead to growth profitability and sustainability for the much awaited Future theme park[ CITATION The192 \l 1033 ].Brief overview of the theme park:Future theme park will be a state-of-the-art and modern amusement park consisting of a wide range of amenities, facilities and entertainment services for the visitors. The USP of the park willbe to present to the visitors the importance of conserving vulnerable animal species that are on the verge of extinction. The park will use modern technologies such as animatronics, artificial intelligence (AI), augmented reality (AR) and virtual reality (VR), etc. In order to recreate several extinct and vulnerable species of animals for offering the users with an unimaginable andfascinating experience [ CITATION Ben17 \l 1033 ].Analysis:This section of the report entails the analysis of the various marketing strategies that need to be implemented by the business in order to offer high quality of services to the target segment of customers.
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