Assignment Marketing Strategy and Plan

Running head: Marketing strategy and plan
Marketing strategy and plan

Marketing strategy and plan
Executive summary
The report outlines the trading activities of the AeroVironment and it also explains that how the
company expanding its drones business in Australia. Further, the report gives brief information
about the strengths and weaknesses of the company. PESTLE analysis is done by the company to
beat the competitors in the market. It explains the political, economic and socio-cultural factors
to evaluate and analyze the plans and strategies of the competitors. The political factors include
rules, legislation, policies, and human rights. Further, Socio-cultural factors encompass belief,
custom, values, and culture of the people. Further, economic factors include inflation rate,
interest rate, and exchange rate. The report tells that how the drones company can take various
benefits while conducting the trading activities in Australia. The political and economic
conditions of the country are stable and unique. Therefore, it will help to provide various
opportunities to the AeroVironment.
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Marketing strategy and plan
Table of Contents
Introduction................................................................................................................ 3
Strengths and weaknesses of the Pestle analysis......................................................3
Pestle analysis............................................................................................................ 5
Recommendations...................................................................................................... 7
Conclusion.................................................................................................................. 7
References................................................................................................................. 8
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Marketing strategy and plan
Introduction
The report talks about the business activities and operations of the AeroVironment. It
explains that how the company is expanding and flourishing its business in Australia. It describes
that how the company is using PESTLE analysis to check and evaluate the plans and policies of
the company. It explains the strengths and weaknesses of the pestle analysis. Further, the report
explains the macro environment factors of the Australia. In addition, it explains that how the
company is making effective and unique policies to overcome on the competitors around the
world.
Aero Vironment is an American technology corporation with its headquartered is located
in Monrovia, California, United States. The company is involved in an electric vehicle system,
energy systems, and unmanned aerial vehicles. The company was founded in 1971. In today’s
era, the company is expanding and increasing its revenue and profit. AeroVironment is one of
the biggest suppliers of small drones which include Puma models, Raven and Wasp. Various
campaigns and programs held by the company to expand its business globally (Owens, 2014).
The company is operating its business activities in the United States. Now the company has
decided to explore and flourish its business in Australia. Therefore, the firm needs to focus and
monitor on the macroenvironment to gain the long-term goals and objectives in that country.
Thus, the firm must focus on the marketing strategies and plans to gain long-term benefits in the
Australia. The company also focuses on the production of the drones. Drones help in inspection
and maintenance and it also provides support to the agriculture industry. It also uses the survey,
research, and mapping for the production of drones. The company can monitor and evaluate the
risk by using drones (Chen, 2017).
Strengths and weaknesses of the Pestle analysis
The pestle analysis is done by the company to beat the competitors of the company.
PESTLE analysis stands for political, economic, socio-cultural, technological, legal and
environmental factors. The factors affect the business activities and operations of the company.
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