SWOT Analysis of Dyson Assignment

Added on - 07 Jul 2021

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Assignment name: MN3042QA ASSIGNMENT 3
ContentsIntroduction......................................................................................................................................3SWOT Analysis of Dyson...............................................................................................................4Corporate Social Responsibility of Dyson......................................................................................6Innovation and creativity of Dyson.................................................................................................7Conclusion.......................................................................................................................................8Recommendations for Dyson..........................................................................................................8References........................................................................................................................................9
IntroductionDyson Limited is a UK-based household appliances company established in 1991. The founderof this company is James Dyson. The headquarter is situated at Malmesbury in United Kindom.It has been trying to move its global headquarter to Singapore to extend the business in the Asianregion (Dyson, 2021). Its business has been expanding to over 65 more countries around theworld. The brand involves designing and producing vacuum cleaners, air purifiers, heatless handdryers, humidifiers, hairdryers, stylers, and bladeless fans, etc. (Freudenthal, 2018). The chiefExecutive officer of Dyson is Roland Krueger. James Dyson, the founder, is acting as the ChiefEngineer. Jake Dyson is the Chief Lighting Engineer. There are more than 12,000 employeesinvolved in the company operation. The expertise team of engineers, scientists, researchers areinvolved in producing quality products to shape the lifestyle of its customers with comfort andsatisfaction. The revenue of the company for the 2019-20 financial year is 5.2 Billion poundsterling and the net profit is 1.07 Billion Pound sterling (Altman, 2019). The competitiveenvironment of household appliances is becoming so intense due to the numerous brands in thecurrent market. There are different low budgets brand currently existing in the market. FloorCare Technology Limited, Care, Irobot Corp, Electrolux Corp, etc are the prime competitors ofDyson (Jones and Dyson, 2018)..
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