Assignment of Entrepreneurship and Project Management

ASSIGNMENT
OF
ENTREPRENEURSHIP AND PROJECT
MANAGEMENT
SUBMITTED TO : SUBMITTED BY:
DR. VARINDER JIT RAI ANKITA THAKUR
CLASS – MBA 2(A)
ROLL NO : 201105
TOPIC :- SUCCESS STORY OF AN
ENTREPRENEUR (LOVELY GROUP)
From a sweet shop to Rs 800-crore
diversified group – It's a 'Lovely'
family business
Running into it’s generation, Punjab-based
20 member family business that still resides
together in their ancestral 40-year-old home.

Image credit: Entrepreneur.com
It is hard to remain uninspired by the classic rags-to-riches tale of
Lovely Group . It is even harder to imagine a laddoo-maker shaping
academic careers of around 30,000 students at Lovely Professional
University (LPU). Started with a sweet shop with Rs 500 as loan by late
Baldev Raj Mittal in 1961 , Lovely Group today is around Rs 800-crore
group with interests lying in education, sweets and automobile (auto )
dealership categories . Mittal left his job under a military contractor and
started Lovely Sweets in a 10x10 small shop , making and selling laddoos
in Jalandhar Cantonment in 1961 . Competitive rates, mouth-watering
taste and the fact that it was a shop instead of a traditional ‘halwai’
(sweet-maker) stall, made Mittal’s tiny business flying .
Let’s start their success story from their word of mouth.
Baldev Raj Mittal , father of the LPU founder started Lovely Sweets in 1961 which
later became a brand name in Jalandhar. He started his business with 'Lovely Sweet
Shop' in Jalandhar cantonment's Sadar Bazaar and later went on to become the
founder of 'Lovely Group' . Lovely Professional University is founded and run by the
same group and hence the name.
Started, to be precise, with Lovely Sweet Shop in Jalandhar cantonment’s Sadar
Bazaar. The brainchild of Baldev Raj Mittal , a small-time military contractor, it began
life in 1961 as a modest hole-in-the-wall operation . But there was nothing modest