Managerial Accounting Information Uses

This assignment delves into the realm of managerial accounting. Students are tasked with examining various sources to understand how managers utilize accounting information for effective decision-making. The focus encompasses fundamental concepts of managerial accounting as well as its practical applications in real-world business scenarios.

Running head: MANAGERIAL ACCOUNTING
Managerial Accounting
Name of the Student:
Name of the University:
Author Note:

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Executive Summary
The main aim of the assignment is to explain the elements that are present in PWC Value
Framework and link with the company named as Akzonobel. The PWC Model helps in gathering
facts about the strategy, resources, relationships as well as performance of Akzonobel. The
company in this study is based in Netherlands for detailed analysis purpose. In accordance to the
model, the organizational health as well as performance can be properly studied. There are 17
elements present in the PWC Value Framework where each element signifies about
comprehensiveness and accessibility for better analysis purpose.

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Table of Contents
Introduction......................................................................................................................................3
Company Background.....................................................................................................................3
Comprehensiveness for 17 elements- The PWC Value Framework...............................................4
Organizational Health......................................................................................................................4
Strategy:...........................................................................................................................................4
Objectives........................................................................................................................................4
Comprehensiveness.....................................................................................................................4
Accessibility................................................................................................................................4
Business Model................................................................................................................................5
Comprehensive............................................................................................................................5
Accessibility................................................................................................................................5
Governance......................................................................................................................................6
Comprehensiveness.....................................................................................................................6
Accessibility................................................................................................................................7
Risk..................................................................................................................................................8
Comprehensiveness.....................................................................................................................8
Accessibility................................................................................................................................9
Remuneration...................................................................................................................................9
Comprehensiveness.....................................................................................................................9

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Accessibility..............................................................................................................................11
Resources and relationships...........................................................................................................12
Financial assets..............................................................................................................................12
Comprehensiveness...................................................................................................................12
Accessibility..............................................................................................................................12
Physical assets...............................................................................................................................13
Comprehensiveness...................................................................................................................13
Accessibility..............................................................................................................................14
Customers......................................................................................................................................14
Comprehensiveness...................................................................................................................14
Accessibility..............................................................................................................................15
People and culture..........................................................................................................................15
Comprehensive..........................................................................................................................15
Accessibility..............................................................................................................................15
Innovation- G & S.........................................................................................................................16
Comprehensive..........................................................................................................................16
Accessibility..............................................................................................................................16
Brands and IA................................................................................................................................17
Comprehensiveness...................................................................................................................17
Accessibility..............................................................................................................................17

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Process and Supply chain..............................................................................................................18
Comprehensive..........................................................................................................................18
Accessibility..............................................................................................................................18
Organizational Performance..........................................................................................................18
Operational....................................................................................................................................18
Comprehensiveness...................................................................................................................18
Accessibility..............................................................................................................................19
Economic.......................................................................................................................................19
Comprehensiveness...................................................................................................................19
Accessibility..............................................................................................................................20
Social.............................................................................................................................................20
Comprehensiveness...................................................................................................................20
Accessibility..............................................................................................................................21
Environmental................................................................................................................................21
Comprehensiveness...................................................................................................................21
Accessibility..............................................................................................................................21
Segmental......................................................................................................................................22
Comprehensiveness...................................................................................................................22
Accessibility..............................................................................................................................23
Nature of materiality......................................................................................................................23

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Conclusion.....................................................................................................................................23
Reference List................................................................................................................................25

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Introduction
This study deals with four type of information that every company need for competing
with other companies (Williams, 2014). This information includes external drivers, strategy,
performance as well as resources and relationships. Each of the information is composed of
different specific elements in the PWC Value Framework that guides management for analyzing
the organizational health as well as organizational performance. In addition, each of the 17
elements had been evaluated in terms of comprehensiveness as well as accessibility for finding
organizational health and organizational performance of Akzonobel in Netherlands
(Akzonobel.com, 2017).
Company Background
Akzonobel is one of the Dutch Multinational Company that helps in creating everyday
essentials (Akzonobel.com, 2017). This particular company operates in the chemicals industry
and leads as a global paints as well as performance Coatings Company that supplies essential
ingredients, essential color to industries and consumers in and across the world. Akzonobel was
founded in the year 1994 and headquartered in Netherlands. Akzonobel operates in three main
business areas and corporate functions that have equal business responsibility and autonomy in
action.

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Comprehensiveness for 17 elements- The PWC Value Framework
Organizational Health
Strategy:
Objectives
Comprehensiveness
On analysis, it is found out that the major strategic objective of Akzonobel is to carry the
supportable progress in form of earnings that takes place from expanded selection as it is
comprised by layouts and products. The company had set out list of comprehensive targets that
will be achieved by the year 2030 as it covers main three areas such as economic, environmental
as well as social that complies with sustainable development. The main goals of Akzonobel is to
achieve strategic advantages by taking into account the capabilities or in other term production of
the business for developing good business residency in a challenging, safe and pleasing setting
for their personnel as well as enhancing the valuation of stakeholders of business enterprise
(Wild, Shaw and Chiappetta, 2012).
Accessibility
It is important to understand the fact that the strategic objectives of the company named
as Akzonobel can be easily accessed by looking at the integrated report of the business for the
year 2016. Here, the main objectives are already mentioned in the form of list that aligns with the
objectives where the company has to face any risks or challenges for attainment of future
objectives of the firm. However, the strategic objectives of Akzonobel can be easily accessed for

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analyzing the organizational health. It is understood that the quality of organizational health
information for the element named as tactical objectives that are mention in the PWC Value
Framework is considered to be good and simply accessible in the integrated report that is well-
formatted and easy for considerate purpose (Wild and Shaw, 2012).
Business Model
Comprehensive
At Akzonobel, future sustainability developments are already planned by the World
Business Council where they will attain sustainability development by the year 2050. This can be
attained where customer durables are predictable to last longer as well as reprocessing of packing
will be done that are clearly mentioned in the business models (Whitecotton, Libby and Phillips,
2012). By the year 2050, the World Business Council had forecasted that people will only use
five tons of non-renewable materials down as compared to today that is 85 tons. Akzonobel build
on strong chemical platforms that aim at delivering profitable growth in some of the selected
markets. There are several challenges present in the Brazilian economy that Akzonobel had to
face. The Unique Chemical Island business model aims at delivering a healthy presentation from
both costs as well as sustainability perspective. Most of the innovative companies of today are
acceptance ever-evolving business models that aim at offering a clear link to longer-term
financial achievement as a whole.
Accessibility
The business model of Akzonobel can be easily retrieved from the annual report of the
business for the year 2016. There is clear mention of the business models in the annual report of
Akzonobel and this help in understanding the business model in easier way. It is important to

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highlight the fact that information relating to business model can be easily manageable from the
annual report of Akzonobel where it is clearly formatted and easy accessible (Weygandt,
Kimmel & Kieso, 2015). However, it can be decided by saying that quality of the society health
for the element business model in the PWV Value Framework is good.
Governance
Comprehensiveness
At Akzonobel, they believe in performing business inherently that involves risk-taking
activities. They believe in seeking help from balanced risks where the company strive to become
successful as well as respectful company. Here, risk management is one of the essential element
in the corporate governance as well as strategy development activities.
Figure: Corporate Governance Structure of Akzonobel
(Source: Warren et al., 2012)

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At Akzonobel, they aspire to be become highest standards of corporate governance as
well as seek to constantly improve and improving corporate governance enactment that
emphasizes transparency and surrounding a maintainable philosophy of long-standing worth
formation (Warren, Reeve & Duchac, 2013).
Accessibility
The corporate governance of Akzonobel can be easily retrieved from the annual report of
the company. The data is certainly accessible from the annual report of Akzonobel and it is well-
formatted and easy to understand as well. It is thereby noted that the data about the element
Corporate Governance has been mentioned and concise properly under different sub headings.
There is clear representation of governance in the report and determined that the quality of the
organization health for the element governance in the Value Framework is good.

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Risk
Comprehensiveness
The risk management framework of Akzonobel seeks to deliver sensible declaration
where the corporate objectives can be attained in accordance to the customer obligations
(Sowmya & Mounika, 2016). The framework is aligned with the Enterprise Risk Management
that controls the systems as well as major business risks that is constantly reviewed by the Audit
Committee as well as Supervisory Board. Akzonobel constantly attempt to nurture a high
awareness of corporate risks as well as internal regulator that gears up towards presenting risk
appetite and rendering a transparency in the business processes as a whole. Furthermore, the
Executive Committee of Akzonobel are mainly accountable for managing the associated risks
with the activities and establishes satisfactory operational of suitable risk administration as well
as regulator schemes.

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Figure: Risk Management of Akzonobel
(Source: Akzonobel.com, 2017)
Accessibility
The risk management of Akzonobel can be easily retrieved from the annual report of the
company. The data is definitely accessible from the annual report of Akzonobel and it is well-
formatted and easy to understand as well. It is thereby noted that the information about the
element risk management has been mentioned and summarized properly under different sub
headings (Shim and Siegel, 2012). There is clear representation of risk management in the report
and determined that the quality of the organization health for the element risk management in the
Value Framework is good.

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Remuneration
Comprehensiveness
The remuneration report of Akzonobel highlights the remuneration policy as well as
remuneration paid to members of the Board of Management for the year 2016. In addition, the
remuneration and separate contracts of the Board members of the Board Management as resolute
by the Supervisory Board. The remuneration policies take into account all structures and policies
that relates to the remuneration as well as employment contracts of the Board members
management that aligns with the Dutch Corporate Governance Code. The remuneration policies
of Akzonobel has the objective to provide remuneration in a firm so that there is retention and
engagement of members of the Board Management as top managers of main intercontinental
business enterprise at the time of protecting and promoting objectives of Akzonobel. The
remuneration structure design of Akzonobel supports both short-term as well as long-term
objectives. Furthermore, the remuneration policies of Akzonobel align properly with the Board
that works well to provide market with a competitive remuneration that uses medium levels of
the peripheral marketplace as an orientation point (Shiller, 2012).

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Figure: Remuneration Pay for Directors, CEO and CFO
(Source: Akzonobel.com, 2017)
Figure: Valuation shares Board of Management

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(Source: Akzonobel.com, 2017)
Accessibility
The remuneration report of Akzonobel can be easily retrieved from the annual report of
the company. The data is easily accessible from the annual report of Akzonobel and it is well-
formatted and easy to understand as well. It is thereby noted that the information about the
element remuneration has been mentioned and summarized properly under different sub
headings. There is clear representation of remuneration in the report and determined that the
quality of the organization health for the element remuneration in the Value Framework is good.
Resources and relationships
Financial assets
Comprehensiveness
At Akzonobel, the tangible assets are treated as financial assets of the firm. From the
balance sheet figures of Akzonobel, it can be noted about the financial position of the company
as a whole (Pretorius & Ronan, 2015). The current assets are shown in the balance sheet of
Akzonobel for the year 2015 and 2016. The current assets of Akzonobel are treated as tangible
assets that are actually financial assets for the company. From the information gathered from the
annual report of Akzonobel, it is noted that the financial assets takes into account inventories,
current tax assets, trade receivables as well as cash and cash equivalents. There is constant
increase in the total financial assets of Akzonobel from the year 2015 to 2015 and it shows that
the company has strong financial condition during this period.

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Accessibility
After evaluating the annual report of Akzonobel for the year 2016, there was nowhere
mentioned about financial assets. This leads to confusion among the financial users when they
face difficulty to identify the financial assets from the balance sheet of Akzonobel. It is
recommended to Akzonobel that they should include the terminology of financial assets in the
annual reports so that the users can easily track the information and data for research purpose. To
that, there was clear mention about current assets in the balance sheet but financial assets lack
proper information and data (Otley & Emmanuel, 2013). However, it is noted that the
accessibility of financial assets is not easy and determined that the quality of health for the
element financial assets in the Value Framework is bad.
Physical assets
Comprehensiveness
The non-current assets are treated as intangible assets for Akzonobel where the non-
current assets are intangible assets are the physical assets. From the annual report of Akzonobel,
it is noted the balance sheet values as well as list of non-current assets are easily accessible
(Noreen, Brewer and Garrison, 2012). This takes into account Property, Plant and Equipment,
deferred tax assets, investments in associates and joint ventures, other financial non-current

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assets and intangible assets. From the balance sheet of Akzonobel, the total non-current assets
increased from 2015 to 2016.
Accessibility
After evaluating the annual report of Akzonobel for the year 2016, there was nowhere
mentioned about physical assets. This leads to confusion among the financial users when they
face difficulty to identify the physical assets from the balance sheet of Akzonobel. It is
recommended to Akzonobel that they should include the terminology of physical assets in the
annual reports so that the users can easily track the information and data for research purpose. To
that, there was clear mention about non-current assets in the balance sheet but physical assets
lack proper information and data (Needles, Powers & Crosson, 2013). However, it is noted that
the accessibility of financial assets is not easy and determined that the quality of health for the
element physical assets in the Value Framework is bad.
Customers
Comprehensiveness
The customer of Akzonobel includes consumers, paint distributors in and across the
world and has large retail outlets like B & Q, OBI and Leroy Merlin. Akzonobel leads as a

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supplier for performance of coatings with strong product technologies as well as brands (Needles
& Crosson, 2013). The high quality products of Akzonobel are used by the clienteles in and
across the world for protecting and enhancing everything from ships, aircraft, cars, architectural
components like building products, operational steel and flowing and consumer goods like
appliances, furniture and beverage cans. Akzonobel believes in providing value to their
customers, employees, investors as well as society so that the company is in better position and
aims at achieving tactical idea of foremost market positions that delivers foremost presentation.
Accessibility
After evaluating the annual report of Akzonobel for the year 2016, there was nowhere
mentioned about customers in clear ways. In order have clear information and data about
customers of the company, the financial user need to go through the annual report again.
However, it is noted that the accessibility of customers is not easy and concluded that the quality
of health for the element customers in the Value Framework is bad.
People and culture
Comprehensive
From the annual report of Akzonobel for the year 2016, it is noted that people means
employees, trade unions, work councils as well as bargaining councils and educational
institutions (Mowen, Hansen and Heitger, 2012). Akzonobel recognizes the benefits of
maintaining as well as fostering the strong relations with the stakeholders through transparent
communication. In addition, the continuing incorporation of the workforces is openly transferred
from recent learned business to Akzonobel. The management of Akzonobel is of the opinion that

20MANAGERIAL ACCOUNTING
employees are the real assets of the business and that will help in attainment of future success
that nurtures the services, aptitude and capability of the overall workforces working for the firm.
Accessibility
The data about people and culture of Akzonobel can be easily retrieved from the annual
report of the company. The data is easily accessible from the annual report of Akzonobel and it is
well-formatted and easy to understand as well. It is thereby noted that the information about the
element people and culture has been mentioned and summarized properly under different sub
headings (Miller-Nobles, Mattison & Matsumura, 2017). There is clear representation of people
and culture in the report and determined that the quality of the organization health for the
element people and culture in the Value Framework is good.
Innovation- G & S
Comprehensive
The strategic focus of Akzonobel is to drive innovation for supporting organic growth
that is gathered momentum. The company had launched a series of products that offers various
profits in terms of sustainability outline. For instance, Akzonobel presented an ingredient for
detergent makers that allows in meeting severe conservational guidelines and accepted by the US
Food and Drug Administration. The company had given major emphasis upon digital innovation
as it is the main area of attention and plays major role in product development as well as how the
company works with the customers (Kensinger, 2013).
Accessibility
The information about innovation of Akzonobel can be easily retrieved from the annual
report of the company (Eilifsen, et al., 2013). The information is easily accessible from the

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annual report of Akzonobel and it is well-formatted and easy to understand as well. It is thereby
noted that the information about the element innovation has been mentioned and summarized
properly under different sub headings. There is clear representation of innovation in the report
and decided that the quality of the organization health for the element innovation in the Value
Framework is good.
Brands and IA
Comprehensiveness
Akzonobel aims at continue building brands as well as using the product and margin
management approaches so that they can achieve adequate profitability levels. The mitigating
actions employed by Akzonobel will be build strong brand strategy for their employees
(Edmonds, Tsay and Olds, 2012). Akzonobel occupies the topmost position in the decorative
paints in and across the world. Akzonobel continues to drive brands with consumer tested
communication as well as better rights in the required way. Akzonobel continues to build ways
for strengthening the regional professional brands after clearly defining product offer, clear
benefit claims as well as improved packaging. The brands of Akzonobel are fully aligns with the
Planet Possible sustainability agenda.
Accessibility
The information about brands of Akzonobel can be easily retrieved from the annual
report of the company. The information is easily accessible from the annual report of Akzonobel
and it is well-formatted and easy to understand as well. It is thereby noted that the information
about the element brands has been mentioned and summarized properly under different sub

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headings. There is clear representation of brands in the report and resolved that the quality of the
organization health for the element brands in the Value Framework is good.

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Process and Supply chain
Comprehensive
The main focus of Akzonobel is to increase the level of productivity as well as efficiency
in and across the business in terms of supply chain and operations. In addition, a large scale
alteration is done on the combined on the supply chain that was intended to make more effectual
in production, supply, and logistics as well as enables cost lessening and increase in the level of
productivity (Edmonds et al., 2016).
Accessibility
The information about process and supply chain of Akzonobel can be easily retrieved
from the annual report of the company. The data is easily accessible from the annual report of
Akzonobel and it is well-formatted and easy to understand as well. It is thereby noted that the
information about the element process and supply chain has been mentioned and summarized
properly under different sub headings. There is clear representation of process and supply chain
in the report and determined that the quality of the organization health for the element process
and supply chain in the Value Framework is good.
Organizational Performance
Operational
Comprehensiveness
At Akzonobel, there is 28% reduction on operational eco-efficiency footprint from the
year 2009. Akzonobel believes in continuous building on solid foundation of operational

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excellence for driving growth as well as sharpening focus on delivering more value for people,
customers and shareholders (Demski, 2013). Akzonobel have stronger operational as well as
monetary groundwork for adapting to marketplace challenges as well as grasping development
chances after closing adjustments as well as working capital requirements. Akzonobel is now a
stronger as well as agile business with superior brands that has worldwide existence and solid
operative and monetary groundwork. In order to drive at operational level, Akzonobel work with
main key process that is reinforced by a series of actions that help the company to endure on
planned path as well as taking performance in to next level.
Accessibility
Information about organizational performance is easily accessible from the annual report
of Akzonobel. The information is related to operational factors that are presented in a well-
formatted way in the annual report of Akzonobel. The information is properly mentioned in
bullet points that make the financial user easy to understand and interpret. However, it can be
determined that the quality of performance for the element operational in the Value Framework
is good.
Economic
Comprehensiveness
At Akzonobel, they build the capability as well as engagement with the employees and
partners for delivering the performance and growth that contributes to economic development as
well as health and well-being (Davis and Davis, 2012). The sustainability agenda mainly
explains improvement of well-being of the employees and others that are present in the value
chain by rendering innovative products as well as processes. Some of the economic and political

25MANAGERIAL ACCOUNTING
uncertainty can be noted where the market trends in the second part of 2016 includes for the
marine as well as oil and gas industries that are predictable to continue in the first half of 2017.
Akzonobel has physically enhanced their ability to retort for growths in the market as well as
taking measures for dealing with higher raw materials prices in an inflationary setting (Bhimani
et al., 2017).
Accessibility
Information about organizational performance is easily accessible from the annual report
of Akzonobel. The information is related to economic factors that are presented in a well-
formatted way in the annual report of Akzonobel. The information is properly mentioned in
bullet points that make the financial user easy to understand and interpret. However, it can be
determined that the quality of performance for the element economic in the Value Framework is
good.
Social
Comprehensiveness
For the year 2016, Akzonobel employs total of 46,000 people. There is increase in the
number of employees because of new hires in developing regions as well as people joining from
the learned BASF Industrial Coatings business (Bloomfield, 2015). There is an urgent need to
listen as well as involve with an ever-widening field of stakeholders in terms of communal
accountability that need an extra courtesy to transparency, social impact assessment of activities
as well as concern regarding fair trade and tax avoidance by large multinational corporations.
The main aim of Akzonobel is to benefit the creation of more social value. Here, it is understood

26MANAGERIAL ACCOUNTING
that social value can be enhanced by constant focus on safety as well as aptitude expansion and
influence towards different communal accomplishments (Crosson & Needles, 2013).
Accessibility
Information about organizational performance is easily accessible from the annual report
of Akzonobel. The information is related to social factors that are presented in a well-formatted
way in the annual report of Akzonobel. The information is properly mentioned in bullet points
that make the financial user easy to understand and interpret. However, it can be determined that
the quality of performance for the element social in the Value Framework is good.
Environmental
Comprehensiveness
Akzonobel had announced relocation as well as development of large organic peroxides
factory in the Tianjin region. The company utilizes state of the art technology as it help in
meeting new as well as strict safety and conservational values that was presented by the Chinese
Government (Braun et al., 2014). The company prioritizes carbon footprint administration
through the value chain and leverages conservational values formation for driving financial
performance in the most appropriate way. Akzonobel confronts with substantial costs that arise
from environmental laws as well as regulations that take into account obligations for eliminating
or limiting the effects on the setting of the disposal or releasing of certain wastes or substances at
different sites. The conservational matter includes alleged discharge of chemicals or waste
materials in different countries (Clark and Baker, 2012).

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Accessibility
Information about organizational performance is easily accessible from the annual report
of Akzonobel. The information is related to environmental factors that are presented in a well-
formatted way in the annual report of Akzonobel. The information is properly mentioned in
bullet points that make the financial user easy to understand and interpret. However, it can be
determined that the quality of performance for the element environmental in the Value
Framework is good.
Segmental
Comprehensiveness
Akzonobel aims at securing a leadership position in all the market that the company
actually serves. In the year 2016, Akzonobel continues to implement commercial excellence
programs and these programs had been incorporated by the company by using the tools such as
better understanding all customer segments, developing appropriate go to market models as well
as enhancing sakes force efficiency and efficiency (Cherneva, 2012).
Figure: Segmental performance of Akzonobel

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(Source: Akzonobel.com, 2017)
Accessibility
Information about organizational performance is easily accessible from the annual report
of Akzonobel. The information is related to segmental that are presented in a well-formatted way
in the annual report of Akzonobel (Breuer, 2013). The information is properly mentioned in
bullet points that make the financial user easy to understand and interpret. However, it can be
determined that the quality of performance for the element segmental in the Value Framework is
good.
Nature of materiality
At the time of determining level of materiality, Akzonobel actually consider the issues
that relates to material that has the capability to influence the capability of the company by
creating as well as sustaining value for the stakeholders of the firm in an adequate way. The
Board Management of Akzonobel had agreed and measured that the tactical objectives of the
company Akzonobel and highlights the Key Performance Indicators that are clearly mentioned in
the annual report of Akzonobel. The company needs to constitute the material issues of
Akzonobel. Therefore, material issues are clearly aligned with the approach of Akzonobel for
managing the risks in the most appropriate way (Brewer, Garrison and Noreen, 2013).
Conclusion
From the above study, it is concluded that annual report as well as integrated report of
Akzonobel plays major role in getting information regarding the company. After that, detailed
analysis of Akzonobel help in getting insights of information about the financial condition of

29MANAGERIAL ACCOUNTING
Akzonobel based on PWC Model. Therefore, the model properly explains different aspects such
as organizational health and organizational performance of Akzonobel. After close evaluation of
several elements in PWC Value Framework, it can be stated that both the health and performance
of Akzonobel is in better position.

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