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Internet Marketing for SMART RESTORATIONS LIMITED

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Added on  2020-01-23

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Evaluation of the internet marketing mix 4 1.3 Comparison of the internet marketing tools 5 1.4 Effectiveness of interactive order processing at work 5 Task 2 (Refer to PPT for Video presentation) 7 2.1 The mechanics of search engine marketing 7 2.2 A suitable opt-in email marketing newsletter 7 2.3 Guidelines for best practice in online public relations 8 2.4 Usefulness of new digital media communities like file-sharing sites in businesses 8 Task 3 9 3.1 Secondary marketing research of the industry 9 3.2 Understanding of impediments to buying online for

Internet Marketing for SMART RESTORATIONS LIMITED

   Added on 2020-01-23

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STUDENT NAME:STUDENT ID:SUBJECT CODE:ASSIGNMENT TITLE: INTERNET MARKETING FOR SMARTRESTORATIONS LIMITED1
Internet Marketing for SMART RESTORATIONS LIMITED_1
Table of ContentsIntroduction......................................................................................................................................3Task 1...............................................................................................................................................31.1 The Different elements of internet marketing...........................................................................31.2 Evaluation of the internet marketing mix..................................................................................41.3 Comparison of the internet marketing tools..............................................................................51.4 Effectiveness of interactive order processing at work...............................................................5Task 2 (Refer to PPT for Video presentation).................................................................................72.1 The mechanics of search engine marketing...............................................................................72.2 A suitable opt-in email marketing newsletter............................................................................72.3 Guidelines for best practice in online public relations..............................................................82.4 Usefulness of new digital media communities like file-sharing sites in businesses..................8Task 3...............................................................................................................................................93.1 Secondary marketing research of the industry...........................................................................93.2 Understanding of impediments to buying online for shoppers through a survey....................103.3 Effectiveness of electronic customer relationship marketing in customer interaction............12Task 4.............................................................................................................................................134.1 An internet marketing plan outline..........................................................................................134.2 A poster presentation on pay per click advertising..................................................................16Conclusion.....................................................................................................................................16Reference List................................................................................................................................172
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IntroductionIn the age of globalization, internet marketing is the need of the hour. Internet marketing bringsnew opportunities in the fields of advertisement, marketing of the products as well as services,increasing brand loyalty, brand value of the company, customer relationship and so many otherthings. It also brings new challenges such as data security, safety of online transactions, legalobligations and so on. In three sections, the assignment has been divided. The first section hasdealt with the internet marketing tools, the elements of internet marketing and the effectivenessof order processing (Shih et al. 2013, p.538). The second section deals with the mechanics ofsearch engine marketing and an e-mail marketing newsletter and usefulness of file sharing sites.The third section deals with an internet marketing plan based on a secondary marketing research.A brief conclusion follows that. The thesis statement of the assignment is to analyze thesefundamentals mentions above for Smart Restorations Limited. Overview of the organization:Smart Restorations Limited deals in used and refurbished office furniture items. After therecession, the company felt the urge to reshape itself so as to get a new shape after theslowdown. Smart Restorations Limited thought of using the Internet to get its name out tocustomers that would be ready to buy when the economy picked up again.Task 11.1 The Different elements of internet marketingThe elements of internet marketing may be summed up as follows based on the terms andconditions of internet use and market based principles of business related with management:Designing of website: Designing is the most important and prime facie plan of internet basedmarketing based on which attracting consumers to come into the market base of online productsof a business is carried out (Shih et al. 2013. p.534). Strategist content: Strategist content is based on the idea which encourages business basedonline good producing entities to attain a specific goal or performance related objective of onlinebusiness.Giving things away: giving the consumers a sample of online plan is the third strategizedelement of internet business.3
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Teaching in a simple manner: It is an important procedure for internet marketing plans andprocedures.Processes of nurturing the staffs related with the internet marketing and encouragingthem: The next based process of internet marketing is to boost up the morale of the people ofinternet marketing business (Rastogi and Khan, 2015, p.183). Search Engine Optimization (SEO): Selection of proper keywords in terms of manipulation ofthe business of internet marketing in an accurate manner is another important process of internetmarketing based on competition among websites searched by users in terms of use of differentsearch engines.Making Google happy and expanding your choice of business: It is another important processbehind the concept of internet marketing process or procedure.Finding out the right or suitable strategy for implementation: It is another process based onwhich internet marketing structure is solely dependent upon in accurate terms.1.2 Evaluation of the internet marketing mixThe internet based marketing mix is based on 4Ps of marketing via internet or online mode interms of four processes: product, price, place and promotion.Product of internet marketing mix: Assessing a product by touching it is not an component ofonline based marketing .The products features are published or uploaded on the marketing basede-websites and their durability period is also mentioned in the marketing website based on whichthe product assessment is done for the sake of interests of participating customers in e-marketingprocesses (Lian and Yen, 2014, p.142).Price of internet marketing: Internet based pricing strategy is very competitive which takesinto account different kinds of terms and conditions of online businesses .Internet marketingtakes into account different pricing strategies by which online based pricing auctions areavailable for online buyers. There are facilities of repeated purchase of type of product byvarious types of online customers which facilitates the use of online methods of transaction ofpayments or purchase price of products via debit cards or credit cards in a total confidentialinternet based marketing.Place of internet marketing: Place of internet marketing is based on the procedures of internetbased linkages or websites of internet marketing accessing which the consumers buy products oftheir desired choice via online mode (McClure et al. 2016, p.44). 4
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