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Assignment on Advertisement - MJM029

9 Pages1444 Words137 Views
   

Indira Gandhi National Open University

   

Advertisement (MJM029)

   

Added on  2020-03-13

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In the MJM029 Assignment, we will discuss Market segmentation, visitor, target market and business location, Critical evaluation of marketing theories, the 4Ps of marketing mix theory analysis, etc. The main channel through which Watermark Pointe's goods and services have been advertised globally is social media. People from various geographic backgrounds can have a thorough understanding of the products and services by using social media platforms.

Assignment on Advertisement - MJM029

   

Indira Gandhi National Open University

   

Advertisement (MJM029)

   Added on 2020-03-13

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Running head: ADVERTISEMENT Advertisement Name of the Student Name of the University Author Note
Assignment on Advertisement - MJM029_1
1ADVERTISEMENT Table of Contents Marekt segnmentation, visitor, target market and business location:..............................................2Critical evaluation on marketing theories:.......................................................................................3Reference List:.................................................................................................................................7Appendix:........................................................................................................................................8
Assignment on Advertisement - MJM029_2
2ADVERTISEMENT Marekt segnmentation, visitor, target market and business location: Watermark Pointe is one of the most prestigeous as well as luxurious condominiumsoccupyig a predominent place in the realm of hotel industry. Thiss particular condominium islocated in Westchester, only 35 minutes away from Manhattan. Parks, Clubls, restaurants,Historic sites are easily available from this particilar condominium (watermarkpointe.com 2017).With magificently crafted interior having resort style of settingn this particular residence isprimarily affordable for premium cost of customers. Custoemer service providers of WatermarkPointe are flexible enough in dealing with the people of different geographical boudaries andattitudes. The personnels are having management dehwell training on cutsoemer management. Inorder to use the facilities and benefits of Watermark Pointe the customers should have high rateof income status. This particular luxurious condominum is primarily for premium cost ofcustoemrs. Seabeach is in the front of Watermark Pointe. Therefore, the visitors would have thescope of getting a serene environemnt at the insside of condominium(Simovska-Jarevska et al.2012). Service providers are flexibe enough in giving necessary services and facilities to thevissitors so that they do not get any scope of making complaints. However, while making a proper market segmentation for selecting the target customersof Watermark Pointe, the managerting managers have focused on three key factors includinggeographic, demographic and psychographic(Jiang et al. 2015). New york is not the onlygeographic location that the business experts of Watermark Pointe have targeted. The bsuienssexecutives are willing to spread their entire business wings all over the World. Therefore, globalcustoemrs having high rate of income status have been selecetd as the target customers. On the
Assignment on Advertisement - MJM029_3

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