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Assignment on Advocacy Strategy

   

Added on  2020-10-23

11 Pages3566 Words499 Views
Advocacy Strategy

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Health Problem along with its solution.......................................................................................3Develop an advocacy strategy for this public health issue.........................................................6Identify the indicators will use to assess the affectivity of advocacy campaign.......................9CONCLUSION..............................................................................................................................10REFRENCES.................................................................................................................................11.......................................................................................................................................................11

INTRODUCTIONAdvocacy strategy is the combination of approaches, techniques as well as messagesthrough which the planner seeks to accomplish goals and objectives related to advocacy(Chinnakali and et.al., 2013). In this report, advocacy strategy is given related to health issuefacing by the population of Australia. Below mention assignment is going to explain healthproblem i.e., overweight and obesity faced by most of the people now a days. Apart from this,reason of the problem along with its solution is given with the help of advocacy strategy.Moreover with this assistance of media and communication strategy message is provided towider public. It also throws light on issues arising because of advocacy campaign. MAIN BODYHealth Problem along with its solutionThe age ratio of Australian is rising as compared to earlier time but half of thepopulation is suffering from at least one chronic condition which is affecting their quality of life.In Australia the leading cause of ill health and serious health issue is chronic condition of ahuman being. The main reason of chronic condition is linked to their lifestyle factor such asoverweight and obesity, insufficient physical activities, tobacco smoking and alcohol use butyoung population of Australia have the signs of positive behaviour change. Moreover the mostcommon disease in respective country is overweight and obesity.Good health is the condition of a person is not suffering from any disease and is feelinghealthy. Health and well-being of a person can be influenced by many things, but it mostlydepends on two main aspects:Determinants:- It is the interrelated characteristic that influence a person's health.Interventions:- It is the activities that we do to improve our health or to avoid illness.Health problem to be addressed through advocacy – Obesity is the health issue foundedin people at large level now a days (Coffman and Beer,2015). It is the condition which isassociated with having extra amount of body fact that is defined by environmental factors as wellas genetic. Obesity result in several other health issues also such as diabetes, hypertension, heartdiseases, types of cancers (breast, endometrial and colon), stroke and so on. Apart from this,Obesity is classified as having a Body Mass Index (BMI) of 30 or greater.3

Importance of the issue – Obesity result in several other health issues also in futurewhich are more than 40 medical conditions. Particular person who have obesity are at risk ofdeveloping 1 or more than that serious diseases. There are several most prevalent medical issuesrelated to obesity are: High blood pressure, High cholesterol, Diabetes, heart diseases, stroke,Osteoarthritis, cancers and so on. According to the data of 2014-15, children's and adolescentsare more overweight or obese in the age of 10-13 as well as 14-17 compare of the same agegroup in last 20 years (Overweight and obesity in Australia: a birth cohort analysis, 2018). Asthe times goes on percentage of people suffering from obesity is increasing in specific age group.For instance, in 1990-1993 9.3% people of age group 22-25 are suffering from obesity compareto 1970-1973 it has been increase by 6.2%. Reasons for Obesity: There are several reasons which result in obesity for individual person.Some of the main reason are as follows :- Genetics :- Science show that in obesity genetic plays a important role, children of aobesity parents most likely to be suffered from obesity. It is not always predetermine,eating habit of a person majorly effect on genes. Now non-industrialized societies arerapidly adopting western diet which cause obesity in them.Environment :- In shaping of a person's lifestyle and habit environment plays animportant role. Now a day many things are influencing a person which impact on theirhealth decision like walking is getting replaced by driving car, technology is replacingthe physical activities, nutrition is overcome by convenience and fast food (FernandoChang-Muyand Congress, 2015). Population of respective country are more influence bytoday's culture which cause obesity in them. Behaviour :- Now a day it is easy to adopt unhealthy behaviour over the healthy. Mainreason behind obesity is food choice, physical activities done and amount of efforts aperson done to be healthy. It is Australian people's behaviour to consume more calories,involve less in physical activities because they are more influence by television,computer and other technical gadgets. Solution for obesity :- There are several methods available to address obesity:-Behaviour modification and physical activities :- As discussed above behaviour is theimportant key of obesity. If a person modifies their behaviour they can avoid diseasewhich developed in obesity affected person. Few suggestion for behaviour modification:4

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