(solved) Assignment on Market

Added on - 22 Jul 2020

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MARKETING
Table of Contents1.INTRODUCTION........................................................................................................................12. INDUSTRY ANALYSIS............................................................................................................12.1 Market Definition.............................................................................................................12.2 Market background and history........................................................................................12.3 Market size.......................................................................................................................32.5 Key competitors................................................................................................................43 Environmental analysis.................................................................................................................54. CONCLUSION............................................................................................................................6REFERENCES................................................................................................................................7
1.INTRODUCTIONMarketing is an important part of any organisation it helps in development of anybusiness organisation. It creates the path for company through which an institution can achieve itgoals. Marketing is business where customer needs and there satisfaction act as a major target. Itis that part which helps firms to reach its customer (Brandt, Cazzaniga and Hann, 2011). A'kin isone of the top most skin care company in Australia. It was established in year 2002, and promotethe best organic and natural beauty products in Australia. This project studied about the ofmarket of A'kin company giving detail description of its market, competitor and environmentalfactors which affects this company.2. INDUSTRY ANALYSISA'kin is multinational skin Care Company of Australia. A'kin is known for its naturalbotanicals, Company has big market spread all over the world and company outsources many ofits product from Australia to other part of world. The company have come to achieve greatsuccess from the time it was established now it has become one of the major name among skincare industry.According to report of IBIS, industry is considered as group of companies thatinclude primarily workplace programs in order to benefit the customers. It mainly focuses on thedevelopment of measures so that long term sustainability can be taken into account (Jorgan.,2016).2.1 Market DefinitionAccording to report of IBIS the market is considered as place under which number ofcompanies perform activities in order to gain benefits. It is also considered as place that allowsto have effective trade activities so that better outcome can be attained. In cosmetic market theskin care products are being sold at different ranges so that better outcome can be attained.Skincare market consist of different medical and cosmetic product. The medical product introducedby this sector helps in tackling the skin problems such as rashes whereas the cosmetic productare used to supplement beauty. This products help in improving the quality of skin by creatingproduct that help in rejuvenating cells and brightening skins(Jorgan., 2016). The face cream issegment which lead the skin care market but in current time medical products has staggeredlarge share of this market.1
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