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Employee Satisfaction & BAT Pvt. Ltd.

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Added on  2020/01/23

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This assignment examines employee satisfaction within British American Tobacco Private Limited (BAT Pvt. Ltd.). It analyzes various factors influencing satisfaction, including employment commitment, leadership development, and management effectiveness. The research highlights key trends and areas for improvement based on employee feedback. Specific recommendations are provided to enhance employee engagement and organizational performance.

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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
University
LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT
BRITISH AMERICAN TOBACCO PRIVATE LIMITED
Name:
Lecturer’s name:
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
Table of Contents
Task 1.............................................................................................................................. 3
AC 1.1 Formulating and recording possible research project outline...............................3
A.C 1.2 Identifying the factors that contribute to the process of research project............3
AC 1.3 Undertaking a critical review of key references and literature relevant................5
AC 1.4 Producing a research project specification for your intended research................6
AC 1.5 Providing an appropriate plan and procedures for the agreed research
specification..................................................................................................................... 6
Task 2.............................................................................................................................. 7
AC 2.1 Matching resources efficiently to the proposed research question.......................7
AC 2.2 Undertaking the proposed research investigation................................................9
AC 2.3 Recording and collating relevant data collected during the fieldwork where
appropriate.......................................................................................................................9
Task 3............................................................................................................................ 14
AC 3.1 Using appropriate research evaluation techniques of the research outcomes of
your project.................................................................................................................... 14
AC 3.2 Interpreting and analysing the results of research project..................................14
AC 3.3 Providing recommendation and justifying areas for further consideration in your
chosen research area.................................................................................................... 15
Reference List................................................................................................................ 16
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
Task 1
AC 1.1 Formulating and recording possible research project outline
This particular assignment is glad to represent British American Tobacco Private
Limited is one of the topmost companies in the UK. It has a huge international market in
selling tobacco in 50 major countries. In developing an economy of London it has a
major and significant role. It is a primarily listed company on the London Stock
Exchange. It has further listing secondarily on Johannesburg Stock Exchange and
Nairobi Securities Exchange respectively. It is a classic company established in 1902.
This company is in prominent market leading position in 50 major countries, but it has
recorded in operating business with 180 countries. Such huge market is not happening
overnight. Once this company has been a start up, day by day, it is flourished, and
today it has turned into such a globalised company. It is top five-tobacco company in the
world. The company has experienced a huge journey and a prolonged competition.
Retaining the same pose forever is not easy and the more challenge is to make sure the
constant growing of business. BAT has been already a huge globalised name and fame.
Now the company needs business perfection and business confidence. The
flourishment of organisational success credit goes to mainly organisational leadership.
BAT organisation Leadership is loved to be known to the students of human resource
management. It excites leader mind in order to consider for making research over
organisation leadership and success (Bat.com, 2017).
This research is a study for the management students to learn management skills. This
assignment contains literary research report about BAT Organization Management and
the deviation of the report is going to be established in discussing research aims and
objectives, a rationale of the research report, literature review, research methodology,
time and resources and much more.
A.C 1.2 Identifying the factors that contribute to the process of
research project
BAT Organizational Management is a perfect guide for looking into the skill of human
resource management. That is the reason this company has been chosen to value this
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
assignment. Leadership is an inherited skill. The study of human resource
management, sales and experience adorn the potentiality of leadership (Courtney,
2013). Leadership is a skill to lead people to some beneficial objective. Leadership
generates people to be united in a team. A communal team to lead is the main
objectives of leaders. A successful leadership can give a business a perfect goal.
Leadership is about to care the human needs. In this honourable assignment, the
leadership is about organisational and in this regard London Company BAT is
considered. It is a company of huge and huge globalisation. The definition of globalised
organisation means to lead a huge cultural diversity. In this instance, BAT is holding
worldwide cultural diversity. Worldwide cultural demand is also quenched by BAT
organisational production. Therefore, the selection of this organisation for this
assessment of organisational leadership is personal preference. The companies sell
product is tobacco, which is deadly injurious to health. Yet, worldwide tobacco is taken
considering tobacco's addiction and glamour. The World widely a major percentage of
youth like to prefer tobacco to burn work stress and style statement. Its top four brands
are Dunhill, Lucky Strike, Kent and Pan Mall. This company has many more brands
(Bell, 2014). This assignment is not partial only to represent the organizational
behaviour of British American Tobacco Private Limited. Hence, concisely company
overview is discussed. About the organisational behaviour of this company, it is gladly
stated that the organisational behaviour of this company is tremendous employee
friendly. It is a major worldwide leading and growing company and it has major plan to
lead many more countries' market. Hence, this company has to meet regularly a deal of
cultural diversity. Considering the journals of this company, it is found in saying that
cultural diversity is a tremendous positive environment for information sharing that helps
a lot to improve business production. Their organisation behaviour is tremendous
generous to express personal choice and freedom. That is the unique point of
organisational behaviour to consider in grooming the leadership entity. Diverse cultural
debate ensures a company's logic and reason reflecting in production. Organisational
success is not the contribution of organisational leadership and behaviour. According to
Wood et al. (2016), organisational talent also depends on a lot of the business strategy
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
and confidentiality. That London Organisation BAT is exclusively able to reflect. That is
also a valuable point having interest for this company to research.
AC 1.3 Undertaking a critical review of key references and literature
relevant
The strategy makes perfect everything in leading to a goal. In the regard of research,
there is also strategy has a relevant role in approaching to the readers. Literary
research is socially a responsible job. The report of the research is a guideline of the
upcoming researchers. Therefore, research is one of a dedicated job also. Meritorious
research has formed following a perfect researching philosophy ethically and practically.
Researching philosophy is one of the most valuable studies to do a literary research.
The definition of research is underlying in the particular word. According to the
researching guideline and researching philosophy, there are two kinds of research. One
is called qualitative research and other quantitative. Sometimes both kind of researching
approach has been initiated for making an innovative research report. There is one kind
of research in order to discover and another kind of research is ventured for inventing a
new thing. That is research about discovering. Moreover, it is a literary research and a
research upon a huge company. That is why the research is about extra priority and
unique. In order to represent this project report uniquely, it is decided to have both
qualitative and quantitative research. In this section, it is honestly clarified in the way
this research has been conducted. It is the age of information technology and that is
why literary research is no more bookish, but to research technically (Flaherty et al.
2015). Hence topmost URL of Google are needed in a listing. That is a premium part of
a strategy. For this particular research, 5 google sources have been followed for
collecting data about this project. There are two ways of collecting data. One is a
primary way and other is secondary. Here for collecting data also the both two ways are
followed. In a primary way, data is collected from google books, contents and journals.
In a secondary way, there is need to conduct interviews. For this research, the chief
executive officer of BAT Private Ltd is interviewed and some of the employees have
also been asked some strategic questions.
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
AC 1.4 Producing a research project specification for your intended
research
For conducting this research whole 10 weeks has been spent. Summarise this research
report is about representing skill following researching methodology. In accomplishing
researching goal, researching layout is extensively important in order to highlight
researching overview part by part. In the above section that has been already
surrendered that for summarising this research report qualitative and quantitative both
kind of research approaches have been followed ethically. Researching layout is a plan
to approach to the target readers. Primary and secondary data collection way has been
followed in order to ensure authentic data and report for this project. In this regard
besides conducting interviews of CEO, 30 employees have been interrogated probing
effectively. The other major thing about this research in surrendering is this research is
a teamwork. Now for researching having interview is very simple. If Google is asked for
arranging, it does. For this project report, 10 major employees of BAT are interviewed in
networking sites of Google. The research project is glad to know their review. This
particular researching team is acknowledged on them who are giving an interview. This
research is fortunate to get the interview of the CEO of BAT organisation. Having the
interview of such a shot of international CEO is not easy. This CEO is extremely polite
and graceful in communicating with the pretty commoners. Another this for declaring is
that the research has not been doing any prohibited researching act. It is conducted
with full ethics and honesty.
AC 1.5 Providing an appropriate plan and procedures for the agreed
research specification
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Title
Introduction
Previous
Research
Theoretical Concepts
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
Methodology
Secondary
Data
Collection
Process
Implementati
on
Results and
Discussion
Conclusion
and
Recommendat
ion
Task 2
AC 2.1 Matching resources efficiently to the proposed research
question
In this case, a researcher is going to take two research methodology. They are
Interview and survey methodology. The researcher is going to take interview of the CEO
of British American Tobacco and also researcher is also going to organise a survey
among the chosen employees of that organisation.
Interviewing method is one of the popular and flexible methods used to get qualitative
information about experiences, feelings and views of chosen people. An interview is a
selected conversation between researcher and someone from whom researcher want to
know something. Generally, interview structure would be ‘semi-structured format' which
is followed by an interviewer. In this format interviewer select, some topics which he or
she cover throughout the interview or they might write the questions, which will be
asked during the interview. The interviewer freely changes the path when taking the
interview to cover the whole objective. Therefore, an interview is a good tool for getting
information about something because is the questions are open ended and the answer
could be according to the questions. Interview method is time-consuming and not for
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TOBACCO PRIVATE LIMITED
everyone. It is not suited for getting information from a large number of people.
Therefore, the interviewer needs to select interviewee carefully who have sufficient
knowledge and experience to answer the questions properly. Interview generally used
to get information from a few eligible people. They are not used to get eliciting answers
for straightforward questions from a big number of an interviewee.
The interview is used to get very deep information about any topic and for that, a careful
planning is needed. Before starting, the interviewer needs to be very clear about their
topic and then them to plan it accordingly. The interview is important when the
researcher wants to know someone's viewpoint and why they have that view, especially
when the information is sensitive.
Survey methodology is used to get answers from a large number of people. In a survey
questionnaire, the questions are made to get a view from the people about anything
they experience. The survey questions generally close ended that they have some
option to choose. However, there can be some open-ended questions according to the
topic.
Survey research is used to understand and describe society. Survey commonly ask
people about their thinking and view about any subject. Nowadays, data are available in
from many sources such as online transactions, sensor data, social media post etc
which helps researchers to develop research more accurately and also to making
questions for another research. Today in the whole world survey specialists are found in
government, commerce and academia. The research firms used to explore the private
sector as user experience, measurement of media audience, product and market
research, political opinion research, customer satisfaction etc. Survey methodology is
considered as a study of errors, existence of bias behaviours and variability that may
affect the quality of the data collected from the survey. By survey, methodology
researcher can get the principal of design, processing, collection and analysis the
survey for understanding the errors. Within the scientific aspect of the survey, to get the
high-quality result requires applying the principles of academic disciplines like social
sciences, statistics, data science etc.
To design and implementing a survey there are several numbers of involvements and
each involvement affects the validity and quality of the results. The researcher needs to
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
know, how the sample needs to choose, modes of posting questions and collecting the
answers etc. The survey involves challenges and compromises for the researcher. The
researcher should know how to use the available resources for efficiently to get the best
result.
AC 2.2 Undertaking the proposed research investigation
The CEO is chosen for interview method because he knows the organisation very well
and he is the person who can discuss briefly the leadership and employment of the
company. CEO can discuss how they employ a person, how they help to grow and
make a leader and what are the profits then gain from it. Interview methodology is for an
only selected person who has deep knowledge about a topic. So, CEO is the right
person for this methodology. At the time of the interview, a researcher will take the note.
Survey methodology is used to get information from a group of people and questions
are mostly close-ended. The researcher chooses thirty employees from the company
who can tell the employment commitment and leadership style in the company.
Information from thirty people of a company is a good number to get an idea of a
subject.
AC 2.3 Recording and collating relevant data collected during the
fieldwork where appropriate
The interview of the CEO.
Q1> How implementation of appropriate leadership style leads employees
towards commitment?
A> According to the CEO, good leadership is very important for an organisation. Good
leaders can be the reason of employee satisfaction and it helps an employee to work
well. They are more committed to the work which will profitable for the company.
Q2> How employment commitment contributes towards enhanced productivity?
A> According to the CEO, employment commitment is important for an organisation to
grow eventually. If all the employees are committed to their works, the company is
definitely getting the profit from their business. However, at first, a company needs to
keep a good environment for the employees. They need to help them in all aspects of
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
their work and if there is any problem, management needs to go to the root of the
problem.
Q3> What according to you is the link between leadership and employment
commitment?
A> Good leadership can contribute the employment commitment. Good leaders do not
upset the employee. If there is any problem then they try to solve it together or show
proper ways to solve it. If employees solve it, by own eventually they will get expert and
after that, they could be the next leader. Therefore, leaders always need to be cool
headed and an excellent employee manager to handle and grow juniors.
Survey of the employees.
Q1> Do leadership style needs to be improved?
Answers Number of
response
Total response Frequency
Yes 4 30 13.33
No 26 30 86.66
Table 1
Figure 1
Q2> Do the organisation have good employment commitment?
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
Answers Number of
response
Total response Frequency
Yes 27 30 90
No 3 30 10
Table 2
Figure 2
Q3> Do the present leaders helps employees to be the next leader?
Answers Number of
Response
Total response Frequency
Yes 16 30 53
No 14 30 47
Table 3
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
Figure 3
Q4> Do employment commitment help you to improve your professional
development?
Answers Number of
Response
Total response Frequency
Yes 22 30 73.33
No 8 30 26.66
Table 4
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
Figure 4
Q5> Do you satisfy with your management?
Answer Number of
Response
Total response Frequency
Yes 23 30 76.66
No 7 30 23.33
Table 5
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Figure 5
Task 3
AC 3.1 Using appropriate research evaluation techniques of the
research outcomes of your project
After analysing the first question it can be seen that 13.33% want leadership style needs
to be improved while 86.66% want it to be same.
After analysing the second question it can be seen that 90% employees think that the
company has good employment commitment while 10% thinks not.
After analysing the third question it can be seen that 53% thinks present leaders helps
to make next leader while 47% thinks not.
After analysing the fourth question it can be seen that 73.33% thinks employment
commitment helps them to improve professional development while 26.66% thinks not.
After analysing the fifth question it can be seen that 76.66% is satisfied with their
management while 23.33% are not.
AC 3.2 Interpreting and analysing the results of research project
The organisation British American Tobacco Private Limited is an old company and
according to the research, they have good leadership and employment commitment. A
survey of 30 employees, The leadership quality is quite good in the company that
maximum of the employees thinks that leadership quality has no need to be changed.
Also, a maximum of the employees is so satisfied with the employment commitment.
So, the company keep the commitment and gives them regularly what they committed
earlier. Within 30 people 53% people thinks that the present leaders help to make next
leaders. This percentage is close to 50% which means present leaders needs to be
more focused on creating leadership quality in junior employees. Again the maximum
employees think employment commitment of that company helps their professional
development. However, more than 25% people thinks they are not developing
professionally for the employment commitment. Therefore, a company needs to be
more committed and see what commitment they are lacking that more than 25% people
are not very satisfied. Again maximum employees are satisfied with their management
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
but more than 25% are not so happy with it which is similar to the people who are not
happy with employment commitment. Therefore, the company needs to be more
focused on employee commitment, satisfaction, and needs to find out the reason for
behind more than 25% people being unhappy with management and commitment.
AC 3.3 Providing recommendation and justifying areas for further
consideration in your chosen research area
British American Tobacco Company has huge foundation and establishment in 50
companies that are considered in recommending BAT Private Ltd. for perfecting
organisational activities more and more. The organisation is still growing in many
countries. BAT organisation has to initiate prominent steps to ensure a prominent
foundation in those to acquire market. In this stage, this company need to protect their
confidentiality. After owing huge business success there is still high tech and tough
competition to threat the company personality. The supply chain management system of
BAT Pvt. Ltd. is needed to improve more and more in earning 100% authenticity. Supply
chain management of this company has certainly some technical issues and the
company has to find out the issues to ensure full proof protection for organisational
confidentiality. TQM is one of the major processes to support supply chain
management. This organisation has to implement TQM process 100% effectively.
Hence they will quickly able to be established in the market of those countries where
this company is in emerging situation. SEO of BAT organisation has to initiate to include
TQM prominently. It will be the wise step to acquire more market work world widely in
many more countries. To such a huge international company Supply Chain
Management is the most important thing. This research report has been made 100%
ethically and in the sensible way to guide the future researchers in this particular field.
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LEADERSHIP STYLE AND EMPLOYMENT COMMITMENT AT BRITISH AMERICAN
TOBACCO PRIVATE LIMITED
Reference List
Bat.com. (2017). British American Tobacco - British American Tobacco. [online]
Available at: http://www.bat.com/ [Accessed 1 May 2017].
Bell, J., (2014). Doing Your Research Project: A guide for first-time researchers.
London: McGraw-Hill Education (UK).
Courtney, K.L., (2013). Integrating Human Factors in an international research project:
lessons learned from the PSIP project. Enabling Health and Healthcare Through ICT:
Available, Tailored and Closer, 183, p.162.
Flaherty, T.B., Honeycutt Jr, E.D. and Powers, D., (2015). Exploring text-based
electronic mail surveys as a means of primary data collection. InProceedings of the
1998 Academy of Marketing Science (AMS) Annual Conference pp. 260-264.
Wood, J.M., Zeffane, R.M., Fromholtz, M., Wiesner, R., Morrison, R., Factor, A.,
McKeown, T., Schermerhorn, J.R., Hunt, J.G. and Osborn, R.N., (2016). Organisational
behaviour: Core concepts and applications. New Jersey: John Wiley & Sons
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