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Running Head: BUSINESS COMMUNICATION BUSINESS COMMUNICATION Name of the Student Name of the University Author Note:
BUSINESS COMMUNICATION1 Introduction Being social is an undeniable requirement of every individual entity of the human world. The social network platforms are the best options to connect people and business irrespective of the place. Discussion Capriotti&Losada-Díaz,(2018)mentionedaboutcertainfeaturethatmakes Facebookaneffectivecommunicationtool.Firstly,theplatformusesdifferent communication tools including messages, live chat, and video call. The platform provides the option to customize the account and selecting the audience according the nature of the business. Facebook gives the opportunity to make the profile completely business oriented by posting related content on the wall. This procedure of content posting is known as content marketing.Eriksson & Olsson, (2016) mentioned that during the end of 2011 Facebook introduced‘Timeline’asa mode of developingthe processof conference.Theterm introduced features like cover photos or cover videos to making the profile attractive to the viewers. The likes and share button are the process to increase client engagement for the particular business. Number of likes and shares increases the weightage of the business that grabs the attention of maximum viewers. Facebook messenger is another feature that provides the service of instant messaging with different software and application. The original chatting box initiated in Facebook in the year 2008. They revamped the messaging service in 2010 and released the standalone application for Androids and iOS in 2011. (Sias, P. M., & Duncan, K. L. (2018) mentioned the importance of Facebook group in stating about its efficiency in creating effective business communication. The business owner can select other particular person or group and create a separate group to communicate with business related messages.
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