2BUSINESS COMMUNICATIONLanguagebarrier: This is a major challenge especially in cases of business operating at theoffshore sites. In the offshore sites, companies will need to recruit many applicants from thelocal country. Such scenario will create a communication gap between the local and the foreignlanguage (Naranjo-Valencia, Jiménez-Jiménez and Sanz-Valle 2016). Nevertheless, languagegap can sometimes become a reason for no communication as both the sender and the receivermay not be aware of each other’s messages. Technical errors: Such errors will hamper the non-verbal communication which is usuallymanaged through the mails. In such cases, important discussions may also get hampered.Technical errors may also hamper the social media chats on the different social media platformslike the LinkedIn and the Twitter (Naranjo-Valencia, Jiménez-Jiménez and Sanz-Valle 2016). Irresponsible work: This is one of the challenges because few of the professional mightsometimes become careless while sending the emails or responding to it. This is and others likesuch will create an unwanted communication gap which may cause several failures like anapproval process may get delayed. This may appear like very small errors; however, this mayalso affect the project and may also delay its completion (Naranjo-Valencia, Jiménez-Jiménezand Sanz-Valle 2016). Organizational culture-There can be some challenges as well like the followings:Innovation may be hampered: Innovation has become a competency skill which is largelydriven by the organizational culture. Organizational culture supports the innovation when it hasthe effective leaders, the committed professionals and the strategic capabilities (Hogan andCoote 2014).

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