Business Decision Making Project

This project investigates the impact of technological innovation and multi-channel shopping on retail businesses, specifically focusing on the Queens Gate Shopping Centre. It analyzes data collected through a survey, utilizes statistical methods, and presents findings through various visual aids and a report for publication.

Business Decision
Making

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
a) Plan for collecting data from students from all the campuses.................................................1
b) Presentation of survey methodology and frame of sample used.............................................2
c) Designing questionnaire for collection of data........................................................................2
TASK 2............................................................................................................................................4
a) Summary of collected data with the help of representative values.........................................4
b) Analysis of results of survey and finding out conclusion with respect to it............................5
c) Analysing data with the help of measures of dispersion.........................................................6
d) Using quartiles, percentiles and correlation coefficients.........................................................6
TASK 3............................................................................................................................................7
a) Producing graphs with the help of spreadsheets......................................................................7
b) Creating trend line for showing level of impact over 3 years.................................................7
c) Preparation of poster for presentation of findings...................................................................7
d) Writing format report to publish in Retail Times magazine...................................................7
TASK 4............................................................................................................................................8
a) Various management processing systems...............................................................................8
b) Network Diagram and Critical Path........................................................................................9
c) Investment appraisal techniques to accept project..................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
With the evolution of the world through the concept of globalisation there is an immense
change in the technological areas which have completely transformed the procedures of all the
task that are related to everyday life. With the commencement of the various innovative concept
which has lead to the transformation of various business and helped them to adopt those
approaches which are completely time and costly effective and makes their human effort less.
Technological innovation has evolved the multichannel shopping completely with the adoption
of several systems like management information system, transaction processing system and
decision support system that helps the organisation to manage the data and also to analyse
various information which is required fir the important decision making. With the adoption of
such technological software and hardware there is a chance of less human error that has
facilitated every business to get flourished successfully in the market and provide opportunities
to earn good profitability.
TASK 1
a) Plan for collecting data from students from all the campuses
It is important that data being gathered is appropriate enough, which can help in finding
out specific results. It is essential that the type of data being used during investigation is specific
enough that the ultimate results being gathered are able to meet the objectives of overall
research. In order to serve this purpose, data will be gathered from the students of UK CBC. It
will help in preparing an assessment regarding, impact of technological innovation and evolution
of multi-channel shopping ultimately affecting high street shops and malls. In order to conduct
the present research, Queens gate Shopping centre have been chosen, which a Mall, situated in
UK. The data collected from the same will be helpful I reaching to specific conclusion for the
research. In order to perform this function. Data will be collected in both primary and secondary
format (Bhattacharyya, 2018).
Primary data is the first hand data that is collected directly from the respondents. It is
generally collected in questionnaire, survey or interview format. The researcher is planning to
float online questionnaire so that it can get easy to collect data from the respondents without
visiting them. In order to perform this function, data from 20 students will be collected as it is
not possible to gather data from whole of the population. It will also help in ensuring that data is
being gathered in the stipulated time being specified for it (Phelps and Wood, 2018). In addition

to this, secondary data will also be collected from the respondents, where, data will be composed
from books and journals, regarding subject matter decided for the research. It will help in
collecting specific information so as to fulfil the requirements of aim.
b) Presentation of survey methodology and frame of sample used
Survey methodology
It is important to assess that appropriate data collection method is used by the investigator
so that it can ultimately help in reaching to specific result. In order to perform this function in the
most appropriate manner, online questionnaire will be issued to the respondents based on which
information will be extracted. So as to perform this function, and issue online questionnaire to
the students, e mail ids of each students will be taken from administration block of college and
questionnaire or direct link to it will be mailed to them. A time frame of 4 days will be given to
them, in which they are required to submit the questions to the answers. Closed ended questions
will be included in the questionnaire in such a manner that, specific answers can be generated out
of it.
Sampling frame
Sampling frame helps in collection of data in a manner that appropriate as well as
effective results can be generated out of it. It is important to note that, gathering of information is
an important aspect to be initiated by the investigator in a manner that extra expenses are not
attracted to the decided portfolio (Yuniningsih, Widodo and Wajdi, 2017). Hence, it can be
stated that sample of 20 students will be taken into consideration which will act as a
representative sample of overall investigation.
c) Designing questionnaire for collection of data
Closed ended questionnaire has been formed so as to initiate the research. It helps in
ensuring that the ultimate output received is achieved in such a manner that it can help in
reaching to the appropriate results. Further, results gathered through it will also be helpful in
providing in clearing addressing the desired and designed aim of overall investigation.
Questionnaire being framed for the present research is as follows:
Questionnaire
Name: __________
Age: ____________
Gender: __________

Question 1: Do you agree with the statement, “Innovation is a first resort of goal
accomplishment”?
 Strongly Agree
 Agree
 Neutral
 Strongly disagree
 Disagree
Question 2: Has technological innovation helped Queens gate shopping centre to increase
overall sales?
 Yes
 No
 May be
Question 3: Do you think constant innovation in the field is also leading to bring changes in
shopping behaviour of the consumers?
 Strongly Agree
 Agree
 Neutral
 Strongly disagree
 Disagree
Question 4: Which place is generally preferred by you to purchase goods?
 Shopping mall
 Local shops
 High end malls
 Exclusive showrooms
 Others
Question 5: How frequently do you visit Queens gate shopping malls for shopping purpose?
 Everyday
 Once in a week
 Once in 15 days
 Once in a month
 Once in 6 months

 In more than 6 months
Question 6: Do you like shopping from shopping malls?
 Yes
 No
 Sometimes
Question 7: Do you think constant innovation in the products and services of shopping malls
have helped in bringing adequate changes in overall revenue and sales aspects?
 Yes
 No
 May be
Question 8: What are the factors that instigate you to shop from Queens gate Shopping centre?
 Affordable prices
 Manageable proximity
 Discounts
 Others
TASK 2
a) Summary of collected data with the help of representative values
Respondent
Do you think constant innovation in the
products and services of shopping malls
have helped in bringing adequate
changes in overall revenue and sales
aspects?
Has technological innovation
helped Queens gate shopping
Centre to increase overall sales?
1 1 1
2 1 2
3 1 2
4 2 1
5 3 1
6 1 4
7 1 1
8 1 1
9 2 2
10 3 1
11 2 1
12 2 2

13 1 2
14 1 1
15 1 1
16 2 2
17 2 2
18 2 1
19 1 1
20 1 1
Mean
Value 1.55 1.5
Median 1 1
Mode 1 1
Standard
deviation 0.69 0.77
b) Analysis of results of survey and finding out conclusion with respect to it
Theme 1: Constant innovation in the products and services of shopping malls have helped in
bringing adequate changes in overall revenue and sales aspects
The statistics, that are being calculated in lieu of the same. It helps in understanding the
overall aim and objective of the research in a well-defined manner. Appropriate formulas have
been used to ascertain mean, mode, median and standard deviation for the same so as to reach to
specific results, as per responses of the respondent. It has been assessed that mean value being
calculated is 1.55. median and mode are 1 and ultimately standard deviation calculated for the
same is 0.69. Interpreting the results, it can be stated that, innovation is the key objective which
helps in providing the appropriate as well as effective goods and services to the customers. It can
be stated that it can help in bring adequate positive change in overall revenue and sales aspect
(Zeng, Chen and Li, 2016).
Theme 2: Technological innovation helped Queens gate shopping Centre to increase overall
sales
The results indicate that bringing technological innovation in this field helps in bringing
overall changes in total sales revenue generated. The results o statistics indicated that mean value
of responses collected is 1.5, median and mode value is 1. Ultimately, the standard deviation
assessed out of the responses is 0.77. In the end, it can be explored out of the results, that,
technological innovation helps in bringing positive change in overall results of revenue being
generated by Queens Gate Shopping centre.

c) Analysing data with the help of measures of dispersion
Particulars Theme 1 Theme 2
Standard
deviation 0.69 0.77
Measures of dispersion in a important aspects which helps in ascertaining the relationship
two variables which have chosen in the study. The value of standard deviation calculated from
the first theme is 0.69 and from the second theme, the value is 0.77. It can be stated from the
value of standard deviation that how much deviation can actually be found in mean value in the
later stage. In addition to this, it can be specified that innovation plays an important role in
expanding the scope of revenue of the organization in a well-defined manner (Bera, 2016).
d) Using quartiles, percentiles and correlation coefficients
Computation of Quartile
Particulars Theme 1 Theme 2
Quartile 1 1 1
Quartile 2 1 1
Quartile 3 1 1
Computation of Percentile
Particulars Theme 1 Theme 2
Quartile 1 1 1
Quartile 2 1 1
Quartile 3 1 1
Computation of Correlation coefficient
Particulars Theme 1 Theme 2
Correlation coefficient -0.15 1
Interpreting the results that are being produced in the form of Quartile, Percentile and
Correlation, every statistic element taken into consideration. Quartile is responsible for dividing
the overall data into three equal parts. It helps in making the analysis aspect easy. However, in
case of percentile, where calculation has been done for 25%, 50% and 75%. One the other hand,
coefficient correlation is calculated so as to ascertain positive or negative correlation between the
two variables (Crane and Matten, 2016 ). Positive correlation value helps in indicating positive

relationship between the variables. However, if in case, the value of coefficient correlation is in
negative, then it can be stated that the two variables are negatively correlated to each other. The
coefficient correlation value of above themes being taken into consideration is -015. It makes the
assessment that
TASK 3
a) Producing graphs with the help of spreadsheets
Attached in Poster
b) Creating trend line for showing level of impact over 3 years
Attached in Poster
c) Preparation of poster for presentation of findings
Attached in Poster
d) Writing format report to publish in Retail Times magazine
To
Retail Times Magazine, UK
Date: June 1st, 2018
Introduction: The main aim of research is to analyse how technological innovation and
evolution of multichannel shopping impacting on high street shops and malls. It will help in
understanding the impact on innovation on revenue and thereby profitability of the business
(Gumus, Egilmez and Park, 2016).
Research Methodology: In order to gather information regarding subject matter, Questionnaire
format has been adopted with closed ended questions in it. Primary and secondary both type of
data will be collected. Secondary data will be collected through books, Journals and other
online sources.
Findings: based on statistical assessment of the data collected, a positive relationship between
growth, revenue and innovativeness has been found. Trend line graph revealed regarding
positive increase in sales revenue and profits both (Karmarkar, Shiv and Knutson, 2015).
Conclusion: It can be concluded in the end that modern technology plays a substantial role in
development of crucial business operation in a manner that maximum profits out of it can
effectively be generated. It can be assessed that an overall increase in profits have been
initiated due to adoption of constant innovation activities in the organization so as to generate
high amount of profits.

TASK 4
a) Various management processing systems
1.a. Transaction Processing system
This system is used in the operational level where it act as an informative processing
system for various transactions that occurs in a business which involves certain processes such as
collecting, modifying and retrieving the transactional data and information. The major
characteristics of the system includes the performance, consistency and reliability. It is also
known as the real time processing. This software keeps a check on the various aspects related to
transactional activities.
1.b. Management information System
It is regarded as the computerised database which is used the managerial level for
managing the information related to various functional department of the organisation. The
information which is reported is obtained by the manager to keep a check on the various
production activities and related issue followed by their results which is very important for every
company for the successful delivery of their product and services to the customer (Truong and
Kim, 2018).
1.c. Decision Support System
This system is used at the tactical level for taking various decisions for the firm which are
very crucial for its development and growth. It supports various activities that are included in the
decision making. It helps to analyse the report various functional departments and tries to
interpret several decisions which could be used for making strategies and tactics. It helps to
resolve the problems which are structured and semi structured. It is comprised of knowledge
based systems for combining all the related information.

b) Network Diagram and Critical Path
The network diagram is regarded as the computerised visual representation that
comprises of various components that constitute the making up of a network which describes the
interaction of the of the routers, hubs, devices , firewalls etc., which can be logical or physical.
This is considered as the ideal way which helps to determine the path which is the most suitable
and covers every activity in less time with the optimum use of resources.
The path which is the most suitable is 1+4+5+7+9+10
8+6+4+4+8+1=31 week is the critical path.
c) Investment appraisal techniques to accept project
NPV

It is considered as the measurement for the calculation of the profit by implementing the
difference the cash outflows which includes the initial cost from present value of cash inflows
for the particular phase of time it is measured quarterly , half yearly or monthly. The analysis of
the Net present value is reliable on the future cash inflows which the investment or project will
able to yield. The positive NPV results in the earning of profit which is very beneficial for the
company and also depicts that the company should accept and implement the project while the
negative value of the Net present value determine the loss and also concludes that company
should not accept the project as it can create losses in the market (Smit and Trigeorgis, 2017).
The advantages which are associated with the NPV is it provides importance to the value of time
and money concept It prioritise aspect of profitability and the risk which is associated with the
project. The calculative aspect of it is very easy for the life span of the project It facilitates in
maximizing the value of firm. As the Net Present Value which is positive provides a conclusion
that company can earn lots of profit through implementing particular project.
The internal rate of return is regarded as the technique of discounting cash flow which
provides the rate of return which is earned from the project. This is mainly adopted by big firm,
financial institution and banks. The calculation part of this method is not at all easy as it cn be
little tricky. Some of the advantages are discussed which are it provides the perfect use of time
which is equally important. There is no basis for the selection of the particular rate in the concept
of internal rate of return. It results into the maximisation of the profit and the calculated IRR
35% that a company can implement.

CONCLUSION
It can be concluded from the above report that, it is important to take various decisions for
the business where, it is planning to enhance its revenue as well as profitability aspects. The
report indicated regarding calculations of quartile, percentile, coefficient correlation. It helped in
understanding the relationship between profits generated and innovative actions being taken by
the management team of Queens Gate Shopping Centre (Tremblay, Sharika and Platt, 2017).

REFERENCES
Books and Journals
Bhattacharyya, D. K., 2018. Introduction to HR Research Using Statistics. In Statistical Tools
and Analysis in Human Resources Management (pp. 1-14). IGI Global.
Phelps, N. A. and Wood, A. M., 2018. The business of location: site selection consultants and the
mobilisation of knowledge in the location decision. Journal of Economic Geography.
Yuniningsih, Y., Widodo, S. and Wajdi, M.B.N., 2017. An analysis of Decision Making in the
Stock Investment. Economic: Journal of Economic and Islamic Law. 8(2). pp.122-128.
Zeng, S., Chen, J. and Li, X., 2016. A hybrid method for Pythagorean fuzzy multiple-criteria
decision making. International Journal of Information Technology & Decision
Making. 15(02). pp.403-422.
Bera, P., 2016. How colors in business dashboards affect users' decision making.
Communications of the ACM. 59(4). pp.50-57.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Gumus, S., Egilmez, G. and Park, Y. S., 2016. Integrating expert weighting and multi-criteria
decision making into eco-efficiency analysis: the case of US manufacturing. Journal of
the Operational Research Society. 67(4). pp.616-628.
Karmarkar, U. R., Shiv, B. and Knutson, B., 2015. Cost Conscious? The Neural and Behavioral
Impact of Price Primacy on Decision Making. Journal of Marketing Research. 52(4).
pp.467-481.

Tremblay, S., Sharika, K. M. and Platt, M. L., 2017. Social Decision-Making and the Brain: A
Comparative Perspective. Trends in Cognitive Sciences.
Truong, N. P. V. and Kim, T .H., 2018. Effective Saccharification of Corn Stover Using Low-
Liquid Aqueous Ammonia Pretreatment and Enzymatic Hydrolysis. Molecules (Basel,
Switzerland).23(5).
Smit, H. T. and Trigeorgis, L., 2017. Strategic NPV: Real Options and Strategic Games under
Different Information Structures. Strategic Management Journal.38(13).pp.2555-2578.
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