Business Environment and Strategic Management Assignment 2022

Assignment on Business Environment and Strategic Management
Assignment on Business Environment and Strategic Management
Name of the student
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1Assignment on Business Environment and Strategic Management
Executive Summary
The report tries to understand the present situation of a company that specializes in making an
action camera. The Company is facing problem due to defective model manufacturing where the
lens is bursting into flames without an explanation being found. The different department are not
able to detect the problem have no ready solution now. More over the company is also going to
lose its largest customer – a major retail chain in China. This has impacted immediately on the
company’s revenue and forced it to see option or liquidate. Its now very important for the
company to address the situation. the strategies that can save it from disruption has been
developed. These strategies when implemented can bring back the stability in the company’s sale
and profit.

2Assignment on Business Environment and Strategic Management
Table of Contents
Introduction................................................................................................................ 3
Aim............................................................................................................................. 3
Discussion.................................................................................................................. 3
Strategies................................................................................................................... 4
The Product development....................................................................................... 4
Diversification......................................................................................................... 4
Market Penetration and expansion..........................................................................5
Preferred strategy...................................................................................................... 5
The framework........................................................................................................ 5
Conclusion.................................................................................................................. 6
Recommendation....................................................................................................... 6
References................................................................................................................. 8
Appendix.................................................................................................................. 10

3Assignment on Business Environment and Strategic Management
Introduction
The developing economy is seeing boom in technical products such as laptops, smart
phone, tablet and other gears. The Pro Go Pty LTD company is well know seller of small, high-
quality action cameras. It has worked on innovation, and technology to provide an excellent
quality product in small package. It new product can operate with small batteries for longer
periods of time. The video produced are having superior colour, and works effectively in dim
lighting. The company is based in Geelong, Victoria that has seen a continuous year-on-year
growth. They also have technology in its devices been patented by Pro-Go. In this case study
they are seeing the competition from other smart phone companies that can produce same quality
of video along with manufacturing defect (San, Chey, & Hock, 2018). The manufacturing defect
is more dangerous as threat will be impacting negatively on their goodwill. The market share of
the company is lower in the market and it will face tough times if they are not ready with a full
proof five year plan. There are some of the strategies that can save the company from liquidation
but these strategies can’t wait for high level approval. It has to be a prototype plan and run as
soon as possible.
Aim- To develop a strategic plan for Pro-Go that can maintain the goodwill of the company
along with providing competitive advantage in the market.
Discussion
The Strategies that best fit for this situation, so that, the company is able to gain
confidence in the market. The most important step that the company should take is to first
understand the problem, Why suddenly the product unit is producing faulty products and have no
explanation for this. The research and development team has to be active instantly to find the
cause. The company should immediately stop the production and arrange a meeting with the
production and research and development team to discuss the reason for the faulty camera. This
may be of great help in development for the further strategies to save the existing losing market
of the company.
The three strategies that may be most suited for this extreme situation can be based on the
past experienced by the same industrial company. The strategies are based on the how the sale of
the product can be maximized along with positive goodwill development (Cusumano, Gawer, &