Production & Operation Management - Assignment

ASSIGNMENTon
Business Plan
SUBMITTE d t o : SUBMITTE d b y :
Abdullah M. Taher
Faculty, School of Business
Course: Production & Operation Management
[B2602] AUB, Dhanmondi Campus
Dhaka, Bangladesh.
Shantanu Das
BBA, 29th Batch
(B) ID:
200712883
AUB, Dhanmondi Campus
Dhaka, Bangladesh.
Date of Submission: 09-03-2010.

Copyright  2010, GlobeNet Wireless
Broadband Page 2 of 28
BUSINESS
PLAN
GlobeNet Wireless Broadband [Wi-MAX ISP]
Prepared by:
Serial Name ID
1 Shantanu Das 200712883
2 Sk. Saiful Islam Rozin 200710522
3 Mehedi Hassan 200710466
4 Sayed Sayem Ali 200710469
5 A.M.D. Abu Sufian Rashed 200710487

Table of Contents
Serial Subject Co-subject Page
1 Executive Summary 03
1.1 Mission 04
1.2 Keys to Success 04
1.3 Objectives 04
2 Company Summary 05
2.1 Company Ownership 05
2.2 Start-up Summary 05
3 Service07
4 Market Analysis Summary 08
4.1 Market Segmentation 08
4.2 Target Market Segment Strategy 09
4.3 Service Business Analysis 09
4.3.1 Competition and Buying Patterns 10
5Strategy and Implementation
Summary 10
5.1 Competitive Edge 10
5.2 Marketing Strategy 11
5.3 Sales Strategy 11
5.3.1 Sales Forecast 11
5.4 Milestones 13
6 Web Plan Summary 14
6.1 Website Marketing Strategy 14
6.2 Development Requirements 14
7 Management Summary 14
7.1 Personnel Plan 15
8 Financial Plan 15
8.1 Break-even Analysis 15
8.2 Projected Profitand Loss 16
8.3 Projected CashFlow 19
8.4 Projected Balance Sheet 20
8.5 Business Ratios 21
9 Appendix 23

Executive Summary
GlobeNet Wireless Broadband is an innovative start-up company that provides
wireless broadband internet connections to several Dhaka Metropolitan Areas.
Utilizing Wi-MAX technology and proprietary antennas and repeaters,
GlobeNet will be able to serve a larger area with broadband Internet
connections.
GlobeNet was been founded by Fahad Karim. With a MBA and an
undergraduate Computer Science degree from the Harvard University (USA),
Fahad has the skills to execute on this well-researched business plan. Fahad
spent two years in the Karim Associates, which gave him not only an incredible
and reasonable boost in confidence to accomplish a business venture, but also
provided him with solid project management skills and experience.
The market for wireless broadband Internet connections in Bangladesh is new but is
widely open. Demand for traditional broadband connections is surpassing
conservative forecasts. The wireless market is even more exciting due to the
significantly lower costs needed in terms of delivery infrastructure. As
GlobeNet's customer base grows, costs decrease through scales of
economy, creating an even more compelling argument for GlobeNet's
existence.
GlobeNet has targeted three distinct groups. The first is students, a market
segment that uses the Internet the most and also have high expectations
regarding the speed of the connection. The second group is professionals,
people with disposable income, not a lot of excessive time on their hands, and a
group that uses the Internet a fair amount, both personally as well as
professionally. The last group that will be targeted is techies. This group is the
early adopters of any type of technology and spend incredible amounts of
time immersed in Internet technology.
GlobeNet is a compelling business concept that leverages advances in
technology and proprietary tools to offer a market need at below market
prices. In addition to earning great margins with low infrastructure costs,
margins increase as the customer base increases. This exciting business plan has a
high likelihood of success with Fahad Karim responsible for the execution of
it. The business will earn modest profits in year two, increasing exponentially in
year three. Net profit is forecasted to be commensurate in years two and three.

1.1 Mission
It is GlobeNet Wireless's mission to provide fast, wireless Internet access at a
reasonable price. The most important thing to remember is that every
customer must be satisfied with our services.
1.2 Keys to Success
Practice disciplined growth.
Reach profitability by year two.
Ensure that the customer's needs are met and maintain a 90%
customer retention ratio.
1.3 Objectives
Provide, fast, reliable, wireless Internet access.
Treat customers with the upmost respect.
Become profitable within two years.

Company Summary
GlobeNet Wireless will be formed in 2011 to offer an inexpensive, wireless
broadband Internet connection to compete with DSL or cable offerings. Using
Wi-MAX technology, it is inexpensive to set up a neighborhood network. The
company was founded by Fahad Karim. Fahad will rely on outside investors for
the necessary start-up costs.
2.1 Company Ownership
GlobeNet Broadband Wireless is a Wi-NET BD Pvt. Ltd. company with Fahad
Karim as the principal and majority owner.
2.2 Start-up Summary
Equipment that will be needed is as follows:
Three computer workstations;
Wireless access point;
Five repeaters;
Five antennas;
Assorted office equipment and supplies.