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BUSINESS REPORT OF VOLKSWAGEN
Introduction
This report is going to address on the scope for the expansion of Volkswagen group in
Switzerland and increasing the sale of Volkswagen Golf. PESTLE and Porter’s five forces model
will be used for the analysis of the report.
Background information of Volkswagen
Volkswagen is an automobile industry which is situated in Germany. It was established in 1937
by Ferdinand Porsche (Crête 2016). The Headquarter of Volkswagen is situated in Wolfsburg,
Germany. Volkswagen is a German word which stands for “people’s car” and the present slogan
of Volkswagen is “Das Auto” (Crête 2016). At present the chairman of the company is Martin
Winterkorn. The top three best selling cars globally are: Volkswagen Golf, Volkswagen Passat,
and Volkswagen Beetle (Oldenkamp,van Zelm and Huijbregts 2016). The company comprises of
an approximate 3658500 employees and the company’s revenue is 94.7 billion euro
(Oldenkamp,van Zelm and Huijbregts 2016). It is considered to be one of the top car
manufacturers globally. Volkswagen owns many automobile companies like Audi, Lamborghini,
Bugatti, Porsche, Bentley and Skoda. Volkswagen has delivered a total of 998,900 vehicles
worldwide to customers which is a decline of 4.3 percent as compared to the results of March
2018. More customers took Volkswagen cars in Europe and North America as compared to the
Asia pacific region and South America (Blackwelder 2016). The increase in the percentage of
sale of 4.3 percent in Europe and North America could not compensate for the steep decline of
sale of 20.1 percent in the Asia pacific region and South America (Blackwelder 2016). Some of
the major competitors of the Volkswagen are: Toyota, General Motors, Ford, Renault Nissan,
Hyundai, Daimler, BMW, Chevrolet, Honda, Subaru and KIA (Rhodes 2016).
Discussion on the business environment in Switzerland
PESTEL analysis

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BUSINESS REPORT OF VOLKSWAGEN 2022

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