Business Research Discussion 2022

[Date]
Running head: BUSINESS RESEARCH
Social media impacts the consumer's online shopping behaviour in
global fashion industry
Student Id:

BUSINESS RESEARCH 1
Table of Contents
Introduction......................................................................................................................................2
Topic identification and discussion.................................................................................................2
Initial literature search.....................................................................................................................3
Statement to Research Problem.......................................................................................................4
Research Questions..........................................................................................................................4
References........................................................................................................................................6

BUSINESS RESEARCH 2
Introduction
Research title
The research title of this research is to examine the role of social media impacts the consumer's
online shopping behaviour in global fashion industry.
Topic identification and discussion
In the recent period, the fashion industry is emphasized in the form of determining the trending
components which are related to furniture, clothing, and other factors. The whole sector has been
mostly associated with selling and manufacturing process of clothes and other factors that are
associated with such prospective (Ioanăs and Stoica, 2014). It is evaluated that there is various
difference between apparel as well as fashion industry. It is because fashion industry is
associated with terms of high fashion and app areal area which play effective role in affecting
political, technology, social, economic, and fashion industry. The technical component as well as
social modification in the general application of social media (Xiang, et al., 2016).
It can be determined that through this aspect of internal tool consider online retailers as well as
diverse social media ways which have been created with respect to determine the fashion trends
that enhance the fashion industry. It is also founded that the aspect of unisex style could have
been related to gender difference with respect to the fashion industry (Hajli and Sims, 2015). The
social media could make aware to the consumers for having products and services of consumers.
It plays an imperative role in increasing the probability of success of consumer buying behavior.
The social media reflects strong relation between the procedure of decision making as well as
purchases made by social media as well as consumers. It could also facilitate to increase the
profit of the firm. It is examined that the online culture for fashion industry so as customer at the