Consumer Behavior Presentation 2022

Consumer behavior
Name of the Student

Utilitarian function
In the past, we look nice to a company, whether it
has been beneficial or has benefitted us. One way of
shifting perceptions towards a product is to
demonstrate that it may fulfill a specific purpose,
which it might not have considered. One of the best
examples will be the nutritious blend of Wonderchef
that flown the shelves with appropriate marketing
strategies. -- household had a mixing machine
already, before a nutrient blend came on the
market, promising that it would be the 4 in 1 option.
It provides a modern, user- and thriving need which
captures the market.

Ego- defensive function
Much as its name reflects on how many people
want to shield their pictures from inner feelings,
so they want to remove the illusion of security
and personal trust. The role of self-defense gives
trust in the customer's definition. Good designs
that have become a form of advertisement
fragrance itself. Another such thing will be the
brand Axe, in which a guy with a bad smell
takes a perfume and the girls and angels come
down from heaven to meet him. This shows the
ego of any guy who considers a girl difficult.