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Digital Marketing Assignment - Amazon company

   

Added on  2020-10-04

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Assignment on DigitalMarketing
Digital Marketing Assignment - Amazon company_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1The issue (s).....................................................................................................................................1Significance of the issues for Amazon.............................................................................................2Solutions of the issues......................................................................................................................2Implementation of digital marketing strategies...............................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONDigital marketing can be defined as process which is used by different organizations forthe marketing of their products and services in market place. It is a broader concept whichincludes digital technologies such as internet, display advertisement, mobile phones and someother kind of electronic mediums. It is also called as data driven merchandising. This approachhas changed marketing concept of all business enterprise (Chaffey and Smith, 2013). In modernworldlife, almost all companies are taking help of digital platforms so that they can lead theirorganizational to higher level of success. This project report is based on Amazon which islocated in America, it is an electronic commerce and cloud computing organisation. In this reportdifferent issues of digital marketing, and their importance has been evaluated. Along with this,solutions offor marketing issues and implementation of various digital merchandising strategieshas been explained. THE ISSUE (S)Amazon is a well-known organisation in all over the world. This company have become abrand of e-commerce business. It is a leading market which provides different products andservices to customers in short time period. This organisation is very much popular for its deliveryservices as, it delivers various goods to the given address of consumers. Due to its effective andsystematic strategies it have increased its customer line globally. People love to buy productsfrom Amazon's website because they finds it very reasonable or affordable. In starting days, thiscompany used to sell online books (Lindsey-Mullikin and Petty, 2011). But later, it startedselling other products like toys, DVDs, CDs, apparel, computer software, furniture items andsome other kind of goods.In present time, this leading organization is facing various issues such as existing marketcompetitors and other new entities which are increasing their growth due to new and advancedtechnology. Ebay is the biggest contender of cited company because it have a huge number ofcustomers. Also, it provides its products and services to consumers in most effective andsystematic manner. Rivalry firm is very much popular for its online services whichas it alsoprovides it huge competitive advantage in market place. Along with this, there are various newestablishments which are covering market shares very fast because of their innovative ideas andadvanced technology. Some new entities are Newegg which provides electronic items, Columbia1
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