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Assignment on Digital Portfolio

   

Added on  2021-01-01

10 Pages1981 Words169 Views
Marketing
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Digital Portfolio
Assignment on Digital Portfolio_1

Table of ContentsINTRODUCTION...........................................................................................................................1Digital audit.................................................................................................................................1Customer persona........................................................................................................................6Covered in PPT............................................................................................................................6RECOMMENDATIONS.................................................................................................................6REFERENCES................................................................................................................................8
Assignment on Digital Portfolio_2

INTRODUCTIONA digital portfolio is collection of data and information which states that how digital strategieswill be managed. It includes different types of electronic media information like images, text,audio, video, etc. which helps in developing strategies. A company develop portfolio throughwhich marketing is done on internet (McCormick, 2017). Moreover, it gives an insight abouttarget customer and reason due to which they interact with brand. This report will do a digitalaudit and customer persona of a company. Also, it will give provide some recommendation tocompany related to its digital offerings. For present report company taken is Kusaga Athleticwhich sells sportswear products for gym, yoga, etc. Digital audit CriteriaQuestionsRatingDigital strategyIt has been evaluated thatKusaga Athletic digitalstrategy is to generateawareness among peopleregarding use of sportswearproducts that are made fromnatural fibres. They do this byusing various social mediaplatforms such as Instagram,facebook, twitter, etc. it hasbeen analysed that companyhave successfully utilisedifferent social media sites.On facebook and Instagram,there are official pages ofcompany that provides variousproduct information and theirdetails (MacCormack andet.al., 2017). Also, the pagesare frequently updated and71
Assignment on Digital Portfolio_3

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