Business Canvas Model- PDF

Added on - 21 Feb 2021

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E BUSINESS
Table of ContentsINTRODUCTION...........................................................................................................................3Business Model Canvas:.................................................................................................................3CONCLUSION..............................................................................................................................12REFERENCES................................................................................................................................1
INTRODUCTIONE-business refers to a business process conducted through internet. It is the method whichincludes purchasing and selling of goods and services, servicing customers, sharing information,managing production control and many more. It is the term which came into existence in 1996,with the help of which buying and selling process become easier and quicker. A business canvasmodel is going to be discussed in this report which is generally used by organizations in order toexamine their performance(Shahand, van Kampen and Olabarriaga, 2015).In this report, threecompanies use business canvas model which are going to be discussed below. Three companiesare chosen which are of different size and belong to different countries. For large organization,Chemist Warehouse is taken which is an Australian company. It mainly operates in retailpharmacies, founded in the year 2000. On the other hand, medium size organization which ischosen in this report is Urban Clap. It is one of the fastest growing startup company in India.They provide various services which includes cleaning, plumbing, carpenter and many more. Atlast, small organization chosen to complete the project effectively is Roli which is a London-based music technology company. It is well known for its high tech musical instruments.Business Model Canvas:It is a business model which was developed by Alexander Osterwalder and Yves Pigneur.This model is also known as BMC model which is a graphic representation of different variableswhich shows the overall values of the company. It refers to a strategy tool used for theimprovement or development of a new business entity. Along with this, it also helps inexamining the current condition of an existing business organization. There arenine categorieswhich is included in an business model canvas which is often known as building blocks of abusiness organization. These nine elements includes key partner, key activities, key resources,value preposition, customer relationship, channels, customer segment, cost structure, revenuestream(Gabriel and Kirkwood, 2016). With the help of these elements company will be able toperform their task effectively, efficiently and within specific period of time.
Business canvas model forChemist Warehouse(Large Organization)It refers to a tool which is used by organizations in order to visualize all the activities fordevelopment of a business. It is the model which includes mainly nine elements in order toperform their work effectively. In context of “Chemist Warehouse”, all these nine elements aregoing to be discussed in detail. It is a large based organization which is a chain of retailpharmacies, provide cosmetics along with paramedical products. It is an organization whichoperates through Australian franchising model and also done their transactions with the help ofonline platform(Gudiksen, 2015).Chemist WarehouseKey partnersDoctorsMedicalJournalsPharmaceuticalcompaniesPharmacistsKey activitiesInformationprovideraboutmedicinesResearchProvidehealth andparamedicalproductsValuepropositionsPrescription Druginformation:DoctorsConsumerNursesHospitalsMedicalPublicationsCustomerRelationshipsHospital orofficesmeetingMedicalJournalMarketingOnlineAdvertisingSocial mediaCustomer segmentsCorporationsUniversitiesor teachinghospitalsMedicalprofessionalsconsumersKey resourcesHumancapitalHostingservicesWeb domainChannelsOnlinewebsitesHospitalsOffices ofDoctorsClinicsCost structureFixed costRevenue streamsPay for use structure
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