Running head: E-COMMERCE SYSTEME-commerce systemName of studentName of UniversityAuthor note
1E-COMMERCE SYSTEMTable of ContentsIntroduction......................................................................................................................................3Part 1 SWOT analysis......................................................................................................................3Part 2................................................................................................................................................6Porter’s five forces model............................................................................................................6Part 3................................................................................................................................................8Conclusion.......................................................................................................................................9References......................................................................................................................................10
2E-COMMERCE SYSTEMIntroductionThe report is presented to discuss the various concepts of E-commerce strategy and howit can be implemented within the University to increase the international students coming toUnited Kingdom. De Montfort University in Leicester, UK offers a wide range of undergraduate,postgraduate and research courses and even aims to provide online educational facilities andcourses by implementing an effective E-commerce strategy. The individuals are recruited fromIndia, Malaysia, China and from other parts of the world to complete their UG or PG degree. TheUniversity wants to increase the students by delivering more courses along with various distancelearning modes. The E-commerce strategy will be implemented to ensure marketing the coursesproperly as well as generate more revenue in business by spreading awareness of the Universityin the global marketplace (Dmu.ac.uk 018).
3E-COMMERCE SYSTEMPart 1 SWOT analysisStrengthsDe Montfort University has a clear strategic plan, which makes it capable of offering a wide variety of courses.The students from overseas are provided with distance learning method, which creates convenience for them to study and complete a degree (Huang and Benyoucef 2013). Asynchronous learning is interactive, which has allowed students to clarify their queries through online programs.The distance learning course has saved a lot of money and reduced the travelling expenses too. The E-commerce strategy and online website managed by the University has marketed the courses quite efficiently to attract more candidates (Brooks, Heffner and Henderson 2014). SWOT analysis
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