Assignment on Ecommerce Start Up 2022

Assignment on Ecommerce start up
Assignment on Ecommerce start up
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1Assignment on Ecommerce start up
Introduction
The new venture idea to start up is about an ecommerce business plan. E-commerce is an integral
part of modern business world. It is buying or selling of products online through websites. The
information and technology has developed so much that it is giving new dimensions to the
business world. The old traditional method of selling and buying goods or service is totally
modified. The new generation is more advanced and they like to do everything quickly. The time
has become the most precious commodity and the best utilization creates a best outcomes. Half
of the world is shopping online. The developing or underdeveloped countries are seeing a
growing phase of online business. The economy of all these countries is also booming.
The best example of such boosting economy model is Amazon, Paytm, Wal-Mart, Alibaba. They
are helping their countries to establish a strong economy. Business-to-business (B2B), business-
to-consumer (B2C), and business-to-government (B2G) are the basic types of ecommerce
business (De Lange, 2017). The Business-to-business (B2B) means that one big company is
selling goods or services to another business. While B2C means that the business dealing is
between the business and the consumers. And Business to government is business done with the
government. The planned venture is of Business to consumer. We shall be focusing completely
on the people and will sell products for them.
The planned venture is for Ecommerce site for selling grocery items. The market is already
flooded with online sites for grocery items. The grocery items are used in daily life of people,
they need it every day. Thus the demand will be automatically be created everyday. The
marketing in this type of business is very less needed. There are huge amount of market
capitalization available in this business.
The usage of internet has seen a rise since 2010. Almost 70% of the Australian are using
internet , 54% of them are adult (Hsieh et al, 2016). Many store who were not online earlier are
not only selling their product online but also delivering the item to doorstep. This has given a
new dimension to their business. They are earning more profit by expanding the market beyond
boundaries.

2Assignment on Ecommerce start up
Expansion of Ecommerce in Australia.
Ecommerce is growing worldwide and, in Australia, it has seen a boom in recent years. In year
2018 the Australians spent a total of $28.6 billion (US$20.3 billion) on online shopping. Online
shopping is giving 95 total sales volumes through online marketing. The end of the year may see
a total growth of 15.1% in revenue. The number of online shoppers has risen to 20.3 millions in
2019 (WebAlive, 2019).
Graph 1. Ecommerce market value in Australia. (statista, 2019)
As of February 2019, 80.8% of people in Australia will be shopping online. The statistics may
rise to one out of every ten products will be purchased from ecommerce stores. The ecommerce
market penetration rate will reach 85.2% (WebAlive, 2019), and people buying online will be
22.0 million by 202 (WebAlive, 2019).
Department and variety stores are the fastest growing ecommerce business in Australia. Online
departmental like grocery, medicine or garment store saw a 29.6% growth in 2018. The growth is
just a beginning of the boom internet era. There is a huge revenue expansion expectation in five
years.