Best Assignment on Entrepreneurship and Innovation

Entrepreneurship
and Innovation
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Laptop04011
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Executive Summary
The below mentioned paper is a business plan that enlighten the reader about the information
about the introduction of a new brand Straight Up in the market of Australia. The organization is
going to provide posture corrector product in the business environment. The report provides
details about the marketing and management activities of the company also with the analysis of
projections and issues faced by the company along with the solutions as well. The posture
corrector product is highly required by the people in the business environment but they do not
know about the problems connected with their health and measures to solve them effectively.
Therefore, the Straight Up organization would spread awareness about the problems faced by
people in the marketplace and how they can solve effectively. The company would eliminate the
brace belt, exercise etc. measure that do not provide help to the people. Further, the financial
analysis of the organization states the owner of the company would use personal resources in the
organization so as to meet the needs of the capital requirement and at the same time attain
complete control on the functions as well. The organization aims to make it into a separate legal
entity once the company successfully completes five years of profitability. More details about the
report are mentioned below:

Contents
Introduction......................................................................................................................................3
Description of the Entrepreneurial Venture (PPT)..........................................................................3
Management (style and structure)...................................................................................................4
Marketing.........................................................................................................................................5
Competitor analysis.........................................................................................................................5
Financial Analysis...........................................................................................................................7
Key risks and challenges.................................................................................................................8
Conclusion.......................................................................................................................................8
Bibliography..................................................................................................................................10
Appendix........................................................................................................................................12

Introduction
The aim of the paper is to highlight the information about the business plan of an organization
present in the sports industry. The organization Straight Up is focusing to introduce posture
corrector products in the market of Australia. Posture Corrector is a product that helps people to
correct their posture by making them sit up straight. The objective of the report is to explain the
description of the venture Straight Up in the business environment along with the management
style introduced in the business environment. The business style and management process plays
a lead role in succeeding in the international environment. The marketing activities of the
company are defined in the paper along with the elaboration of the competitor’s analysis for the
organization. It should be noted that competition is the biggest aspect that make the
entrepreneurial ventures fall back in the competitive environment. The paper also analyse the
financial projections for the organization so as to take care of the money making activities of the
company.
Description of the Entrepreneurial Venture (PPT)
The objective of the company Straight Up is to introduce such a product in the target market that
helps the people to eliminate the health related issues in the business environment. Most of the
time of the day is spent on phones and computer which directly affect the posture of the people
which leads to create orthopaedic issues for them. Resulting in which, use of this product would
help the organization to permanently eliminate their muscle problems in the business
environment. The use of posture corrector belt would help the people to relieve themselves from
the pain and retain their correct posture. The business objective of Straight Up is to attract a
large market at once and then initiate sales of the products accordingly (Ansoff, et. al., 2018).
This product introduced by the organization would resolve the posture related issues of the
people to maximum extent. Exercise and brace belts are the two solutions given for back pain,
spinal dysfunction or a potbelly shoulder, however both became ineffective due to identified
reasons. Therefore, use of this product would help the people to correct their posture and release
their pain.