Event Management Proposal Report: Christian Marriage Ceremony

This report presents an event proposal for a Christian marriage ceremony in Melbourne. The proposal outlines the event concept, which includes a ceremony for 400-600 guests, emphasizing proper arrangements, cuisine, and decoration. It discusses event feasibility, marketing strategies, and stakeholder management, including internal stakeholders like staff and decorators, and external stakeholders such as customers and suppliers. The operational planning section covers event promotion through various channels, event staging details including the ceremony venue and entertainment, and safety and security measures. The report also addresses event evaluation, highlighting the company's strengths, weaknesses, and potential for future growth, including financial and promotional aspects. The proposal references several academic sources to support its claims.

EVENT MANAGEMENT
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Table of contents
TASK 2:...........................................................................................................................................3
Event proposal.................................................................................................................................3
Operational Planning.......................................................................................................................4
Reference list...................................................................................................................................6
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TASK 2:
Event proposal
Event concept
The event of marriage is going to be held in Melbourne on 10th of September 2017 it's a
Christian marriage named “SPECIAL MARRIAGE CEREMONY”. The event will be held for 8
to 10 hours from 9 A.M. to 6 P.M. The ceremony will be celebrated hugely with maximum 400
to 600 audiences in number. The main purpose is to serve better to the bride and groom and the
audiences, providing with better facilities like proper seating arrangement, proper cuisine, proper
decoration or proper maintenance of the ceremony hall which will overall make the event
memorable.
Event Feasibility & Marketing
The management will be busy in maintaining the event. Staffs will be busy in decorating the
ceremony hall, arrangement of proper lighting, seating availability, spreading the invitations,
providing cars. The stakeholders and other agencies plays a key role in the event planning. Two
types of stakeholders are identified:
Internal Stakeholders (Staffs and decorators): Decorators plays an important role by decorating
the event hall and on the other hand staffs provides proper care in the maintenance of other
requirements and look after other labors whether they are performing accordingly or not (Nielsen
et al. 2013).
External Stakeholders (Customers and suppliers): External stakeholders that includes suppliers
has an important role in the event planning. Suppliers provide the management with the required
things like decorative objects, fancy lights, labors, etc.
Keeping in mind it has been set that minimum finance should be utilized. Thus, financial
management strategy has been adopted where maximum work will be done and less funds will
be used. This can be done with the help of proper marketing, smart and efficient man power is
required to do so. A luxury car will be provided for escorting the VIP, s and close relatives of
Bride Groom. However, both the Bride & Groom will be brought to the venue in a chopper
(Aarrevaara et al. 2017).
Social, environmental and economic effect may prove as a barrier for the event management. For
Instance, the ceremony may include beef and pork items in its catalogue or liquor, sometimes it
may happen that the society may or may not allow these items. The functions with loud music in
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the ceremony if any can also be a big drawback in the environment where schools and religious
practices are exercised (Bull et al. 2016). The marriage event may go for luxury items including
cars, choppers etc., which the economy may not promote.
Operational Planning
Event Promotion
In order to gain more attention from publics to make them interested to get involved in the event,
proper promotional plan is needed. Promotion can be done in various ways like promoting
through messages or even media can be used to promote about the event, when will it be held,
the venue, what kind of event it is, who will be the VIP's, the purpose of event or etc., can be
described. Internet nowadays acts as the intermediate, used mostly will prove to be one the best
possible way to promote (Allison, 2014). So, developing a website will help in gaining all the
information regarding the event, even videos will be uploaded to promote the event. Posters can
also be designed and printed to promote the event program.
Event Staging
Since it is a Christian Marriage ceremony, the marriage function will be held at church followed
by the other functions which will be held at an event palace. Other functions like entertainment
shows including dancing, singing shows will be delivered to the crew, proper seating
arrangements will be done (Brown and Hutton, 2013). The entire hall will be decorated with
special lighting effects, themes, for quality sound speakers will be installed to enjoy the music.
Audiences will be provided with snacks and drinks as starter which will be served by the waiters.
The stage will be properly decorated with special effects. Proper arrangement for food will be
maintained by the food counter or caterers like the quality and quantity of meals to be made,
what items will be included, also proper serving will be taken special care.
Safety and Security
For every event that are held can be risky in various ways from theft to accidents including
accident by fire, car accidents or etc. Considering risks special care will be taken by the security
staffs. Fire extinguisher will be kept, especially bouncers will be arranged for the security of
Bride & Groom. Safety of audiences, performers other staffs and VIPs will be taken by security
guards (Brown, 2014). Also, guards will be available outside the premise for security and safety
purposes. In an event expensive items for sure will be the most highlighted objects that is
jewelries or other objectives, so special care will be taken by the guards. CCTV cameras will
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also be installed inside as well as outside the premise so that till the completion of the event
every moment will be recorded for the security purposes.
Event Evaluation
Throughout this event the company has maintained its strength by properly organizing the
ceremony. This happened because the management have followed the doctrines developed by the
societies, hence they become socially very acceptable (Dwyer and Forsyth, 2017). Therefore, the
company is always selected in the localities for arranging local events. On the flipside, a key
drawback has disturbed the performance of the company and that is the lack of support from the
sponsors. Due to lack of sponsorships, required funds were not raised on time. In fact, the
company had to utilize their own free reserve to commence the event. So, this event is going to
be beneficial for the company in various aspects. Company will gain reputation and attention
from the local authorities, this will bring opportunities to the management in future (Ma et al.
2014). The company can get chances to plan events in various fields like sports or other
functions. Local authorities may sponsor the company and this will help in raising funds timely.
Currently the management is working in Melbourne, in coming times company will try to extend
its business throughout the counter.
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Reference list
Nielsen, S., Chambers, C. and Farr, J., Certusview Technologies, Llc (2013). Fleet management
systems and methods for complex event processing of vehicle-related information via local and
remote complex event processing engines. U.S. Patent 8,473,148.
Aarrevaara, T., Wikström, J. and Maassen, P. (2017). External stakeholders and internal
practices in departments of teacher education at European universities. Higher Education
Quarterly, 71(3), pp.251-262.
Bull, J.W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C.,
Lambini, C.K., Rawlins, M., Baral, H., Zähringer, J. and Carter-Silk, E. (2016). Strengths,
weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services
framework. Ecosystem services, 17, pp.99-111.
Allison, P.D. (2014). Event history and survival analysis: Regression for longitudinal event
data (Vol. 46). SAGE publications.
Brown, S. and Hutton, A. (2013). Developments in the real-time evaluation of audience
behaviour at planned events. International Journal of Event and Festival Management, 4(1),
pp.43-55.
Brown, S. (2014). Emerging Professionalism in the Event Industry: A Practitioner's
Perspective. Event Management, 18(1), pp.15-24.
Dwyer, L. and Forsyth, P. (2017). 7 Event evaluation Approaches and new challenges. The Value
of Events, p.102.
Ma, Q., Fu, H., Xu, T., Pei, G., Chen, X., Hu, Y. and Zhu, C. (2014). The neural process of
perception and evaluation for environmental hazards: evidence from event-related
potentials. Neuroreport, 25(8), pp.607-611.
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