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Assignment on Food and Drink Festival

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Added on  2020-11-23

Assignment on Food and Drink Festival

   Added on 2020-11-23

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SUCCESSFULLY
ORGANISE AND SET
UP A FOOD & DRINK
FESTIVAL
Assignment on Food and Drink Festival_1
Table of Contents
INTRODUCTION...........................................................................................................................1
PROJECT BRIEF DOCUMENT.....................................................................................................1
Project Definition........................................................................................................................1
Background.................................................................................................................................1
Outline Business Case.................................................................................................................2
Intended Time Scale....................................................................................................................2
Project Design.............................................................................................................................2
Stakeholders................................................................................................................................4
Gantt Chart..................................................................................................................................5
Risk Assessment..........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDICES.................................................................................................................................9
Assignment on Food and Drink Festival_2
INTRODUCTION
Food and Drink Festivals have gained worldwide acceptance as well as popularity among
audiences of diverse ages. UK has been a hub of almost 1,000 festivals held on an annual basis
ranging from music and beer festivals to literary festivals. Thus, nowadays, companies have
started to collaborate or sponsor large-scale events to gain a competitive advantage (Getz and
Robinson, 2014). However, the logistics involved behind staging a successful music an food
festival that not only promotes the company but also gives an insight of culture to their visiting
audience requires a time-bound, carefully thought process.
This project report aims to provide a project brief document that gives an account of
outline business case, activities needed to be executed for setting up a highly successful event.
In addition to this, the company also provides a project document fit to be presented to the
stakeholders of the company.
PROJECT BRIEF DOCUMENT
Project Abbreviation FAMF019
Project Title Food and Music Festival (2019) Project
Project Start Date 1 May 2019
Project End Date 30 June 2019
Project Definition
This project brief document enlists a business case, objectives, process of designing,
monitoring, controlling project along with key stages, tasks, milestones and a critical path (Hall
and Gössling, 2013). In addition to this the document shall be updated on a weekly basis by
identifying significant risks of the project and changes highlighted thereof. This project aims to
achieve a wider customer base by expanding its horizons to encourage creative promotional
activities as well as provide an opportunity to enhance brand awareness among customers.
Background
Tesco PLC has been a market leader of retail sector with a share of 28.1%. With the
advent of technology and rising competition, Tesco has been experiencing strategic shifts in its
internal management. The company has been unable to retain its quality as well as customer
satisfaction, especially after the merger of Sainsbury and Asda (Jung and et.al., 2015). In order to
1
Assignment on Food and Drink Festival_3
get in touch with consumers, the company has decided to organize a food and drink event filled
with soulful music in order to reset its service quality and provide quality service to the
customers and their families. This event should serve as a beacon of quality service and
promotional activities at the last stage.
Outline Business Case
In UK, Food and Music Festivals have been quite a rave among individuals of different
ages and income classes. This industry has been fast growing among organizations too as they
consider it a perfect opportunity to promote their business, have a personal contact with
customers as well as generate additional profits. Some of them have even started to set-up their
own events rather than being a part of another's festival line-up (Larson, 2013).
Tesco has been struggling with a tarnished reputation as well as criticism regarding its
pricing strategies. Until the organization is unable to connect with its customers on a personal
level, the company would not be able to create a sense of belonging and touch with its target
audience (Meretse, Mykletun and Einarsen, 2016). Hence, in order to promote its business as
well as develop an image of sustenance and quality service, the company has decided to organize
as well as set up a food, drink and music festival.
Intended Time Scale
The project shall be initiated on May 1, 2019 as well as be accomplished by the end of
June 2019.
Project Design
Project Objectives:
Provide a platform for diverse and music, food & drink companies as well as associated
products that are supported by local and other small producers with least amount of
environmental impact.
Support charitable institutions as well as organizations within the community to help
achieve their goals through donations made by the visitors.
To actively promote Tesco's local and primary producers as well as suppliers to the
visitor base.
Promote Green initiatives to spread awareness among individuals to live life sustainably.
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Assignment on Food and Drink Festival_4

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