SUCCESSFULLY ORGANISE AND SET UP A FOOD & DRINK FESTIVAL
Table of Contents INTRODUCTION...........................................................................................................................1 PROJECT BRIEF DOCUMENT.....................................................................................................1 Project Definition........................................................................................................................1 Background.................................................................................................................................1 Outline Business Case.................................................................................................................2 Intended Time Scale....................................................................................................................2 Project Design.............................................................................................................................2 Stakeholders................................................................................................................................4 Gantt Chart..................................................................................................................................5 Risk Assessment..........................................................................................................................6 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8 APPENDICES.................................................................................................................................9
INTRODUCTION Food and Drink Festivals have gained worldwide acceptance as well as popularity among audiences of diverse ages. UK has been a hub of almost 1,000 festivals held on an annual basis ranging from music and beer festivals to literary festivals. Thus, nowadays, companies have started to collaborate or sponsor large-scale events to gain a competitive advantage(Getz and Robinson, 2014). However, the logistics involved behind staging a successful music an food festival that not only promotes the company but also gives an insight of culture to their visiting audience requires a time-bound, carefully thought process. This project report aims to provide a project brief document that gives an account of outline business case, activities needed to be executed for setting up a highly successful event. In addition to this, the company also provides a project document fit to be presented to the stakeholders of the company. PROJECT BRIEF DOCUMENT Project AbbreviationFAMF019 Project TitleFood and Music Festival (2019) Project Project Start Date1 May 2019 Project End Date30 June 2019 Project Definition This project brief document enlists a business case, objectives, process of designing, monitoring, controlling project along with key stages, tasks, milestones and a critical path(Hall and Gössling, 2013). In addition to this the document shall be updated on a weekly basis by identifying significant risks of the project and changes highlighted thereof. This project aims to achieve a wider customer base by expanding its horizons to encourage creative promotional activities as well as provide an opportunity to enhance brand awareness among customers. Background Tesco PLC has been a market leader of retail sector with a share of 28.1%. With the advent of technology and rising competition, Tesco has been experiencing strategic shifts in its internal management. The company has been unable to retain its quality as well as customer satisfaction, especially after the merger of Sainsbury and Asda(Jung and et.al., 2015). In order to 1
get in touch with consumers, the company has decided to organize a food and drink event filled with soulful music in order to reset its service quality and provide quality service to the customers and their families.This event should serve as a beacon of quality service and promotional activities at the last stage. Outline Business Case In UK, Food and Music Festivals have been quite a rave among individuals of different ages and income classes. This industry has been fast growing among organizations too as they consider it a perfect opportunity to promote their business, have a personal contact with customers as well as generate additional profits. Some of them have even started to set-up their own events rather than being a part of another's festival line-up(Larson, 2013). Tesco has been struggling with a tarnished reputation as well as criticism regarding its pricing strategies. Until the organization is unable to connect with its customers on a personal level, the company would not be able to create a sense of belonging and touch with its target audience(Meretse, Mykletun and Einarsen, 2016). Hence, in order to promote its business as well as develop an image of sustenance and quality service, the company has decided to organize as well as set up a food, drink and music festival. Intended Time Scale The project shall be initiated on May 1, 2019 as well as be accomplished by the end of June 2019. Project Design Project Objectives: Provide a platform for diverse and music, food & drink companies as well as associated products that are supported by local and other small producers with least amount of environmental impact. Support charitable institutions as well as organizations within the community to help achieve their goals through donations made by the visitors. To actively promote Tesco's local and primary producers as well as suppliers to the visitor base. Promote Green initiatives to spread awareness among individuals to live life sustainably. 2
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