GLOBAL BUSINESS ASSIGNMENT 2022

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Pestel Analysis of John Lewis Partnership
John Lewis Partnership is the retail giant which was founded in year of 1864. The
company was headquartered in United Kingdom. The organization exports the products to more
than 50 countries all over the world and operated online business, 50 John Lewis shops and 353
Waitrose shops, Stores of John Lewis offer the home furnishings like pillows, duvets, curtains,
furnishing fabrics, voile services and roller blinds. The services consist of nursery advisory and
personal styling (Sammour et al. 2020). The store deals also with gifts, catering concessions as
well as several financial products which includes home, pet, car, wedding and travel insurance
along with foreign cards and currency.
Political
John Lewis has been impacted by political factor enormously. Limits are brought up by
new laws on what could be done by them and what would be legal for doing. There are several
primary laws which affect John Lewis when compared with others:
Sales of goods act 1979, products must be:
 Made in working for purpose known to the seller
 To satisfying standard
 As mentioned
The law ensures that goods are produced by John Lewis to satisfying standard as well as
they work actually for purpose that seller knows. Every product should be described making
marketing job tougher as they shouldn’t be biased (Izzaty and Sastra 2019).
Trade Descriptions Act 1968, product should be described correctly which includes:

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 What they are composed of
 Process they were processed or made
 Their fitness to purpose
It is same as sales of goods act as well as ensure customer that products are described
correctly.
Environmental
The environmental factors are fast growing and new with Copenhagen’s rise. Everybody
is talking of how emissions should be cut as well as carry activities through eco-friendly process.
Activities’ impact is measured by carbon footprints which are over environment. This relates to
greenhouse gases’ amount produced in per day lives by burning of fossil fuels to get heating,
transportation and electricity (Nurmi and Niemelä 2018). More pressure is there to John Lewis in
reducing carbon footprint. Small changes are made by them over years like cars that are energy
efficient and recyclable paper. John Lewis did lot for facing environmental impact for
greenhouse gases.
Social
Several social factors are there which affected this organization, however major factor is
fashion trend. Massive boom within fashion paid the organization well with numerous people
shopping from their store. It consists of anything from kitchen appliances to clothing. In response
to trend of high fashion, There is increment of stock line of John Lewis and they also invested in
much more items. They have recruited more staff also within clothing departments in several
stores as for high demand of their products.

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Technological
Massive advancements within technology mean several changes for John Lewis.
Introduction of pin and chip makes this easier to customer in paying for the items as well as
prevents them to have carried loose change. John Lewis grasped technology’s impact and set up
huge online website where customers could register accounts, post feedback, order products and
speak to all other people of forum. In order for doing this, John Lewis had to employ massive IT
team for setting up every network and host server, along with maintain standard of servers and
websites (Pan, Chen and Zhan 2019).
Economic
Whole economy of UK is facing very sensitive and recession to changes in rates of
interest of John Lewis. Rigid competition in retail sector’s every sector led to the retailers
providing huge incentives for customers. John Lewis would be influenced by this as process
should be driven down during maximum time.
Legal
National legislation for John Lewis is stiffen for safety and health both with respect to
production of natural renewable resources and consumer rights to make clothes.

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References
Izzaty, N. and Sastra, H.Y., 2019, June. The implementation of graphene composites for
automotive: an industrial perspective. In IOP Conference Series: Materials Science and
Engineering (Vol. 536, No. 1, p. 012133). IOP Publishing.
Nurmi, J. and Niemelä, M.S., 2018, November. PESTEL analysis of hacktivism campaign
motivations. In Nordic Conference on Secure IT Systems (pp. 323-335). Springer, Cham.
Pan, W., Chen, L. and Zhan, W., 2019. PESTEL analysis of construction productivity
enhancement strategies: A case study of three economies. Journal of Management in
Engineering, 35(1), p.05018013.
Sammour, A., Chen, W., Balmer, J.M., Botchie, D. and Faraday, J., 2020. Crafting the forever
now: Corporate heritage brand innovation at John Lewis Partnership. Strategic Change, 29(1),
pp.115-126.