Assignment on Hospitality Industry Essay

Added on - 06 Jun 2020

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ESSAY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Political...................................................................................................................................1Technological.........................................................................................................................2Economic................................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
INTRODUCTIONExpanding business functions is increasing market share and customer base but theexpansion plan of company comes with risk and uncertainties. Expanding business in hospitalityindustry of UK can helps the firm in growing market but is risky process as it involves threats,increasing interest rate, changing use of technology etc. The report will outline politicaltechnological and economic factors ofHigh End hotel of UKin order to develop market analysisfor expansion plan oforganisation is one of the leading luxury hotel. In addition, the report willevaluate the factors and example which can be risky for the hotels by comparing it to existinghospitality servicesto services ofHigh End hotel.MAIN BODYMarket analysis plays an important role in defining conditions for expansion plans.Analysing market before expanding any organisationin UKplays an important role as it helps inmanaging successful business operations. It helps in evaluating uncertainties which can arisespecially due to external factors of organisation. This is important for an organisation toimplement the use of strategic thinking before expanding enterprise because it helps inmeasuring risk with the help of strategical tools such as, PESTLE, Porter’s five forces etc. Forexpanding business in UK market, the most effective strategic tool is PESTLE as it assists thefirm in evaluating risk which can arise due to political instability, advancement in technology,changes in economic factors. Facilities provided byhotels in context to luxury villa amenities toguests are like, open living areas, private guest room and garden, private terraces high speedinternet etc. For instance, Hilton the leading hotel of High end hotel chain provides Workingdesk in every room with iMac Desktop on the other hand Marriott provides Sony play station 4and satellite connection for entertainment of guest. Children are at the forefront of High Endhotel like Holiday inn, Hilton for which the hotels enable kid's club facility where families canplay and spend leisure time with their kinds playing football and board games, drawing etc.Forexpanding business of High End Hotel in UK, Hospitality industry, the enterprises will focus onevaluating current markets trends in order to reduce the chance of future uncertainties. Theanalysis of three macro factors of High End Hotel are as follows:PoliticalPolitical instability is the most common factor which interrupt business environment.These are those factors which keep on changing as per governmental regulation and political1
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