Project Leadership: A Case Study

This assignment analyzes the leadership aspects of a major project: relocating Melbourne's fruit, vegetable, and flower market from Docklands to Epping. It examines the key leadership players, attributes crucial for success (communication, transparency, integrity), the influence of stakeholder perspectives on the project's outcome, and the impact of leadership on stakeholders. The assignment also draws leadership lessons from this case study, connecting them to theories like democratic and transformational leadership.

Running head: PROJECT LEADERSHIP
Project leadership
Name of student
Name of University
Author note

1
PROJECT LEADERSHIP
Who were the key leadership players for this project?
It is normal that during this relocation process, a huge number of stakeholders are
involved. Few of the major leadership players are the investors or shareholders who have
invested, wholesalers and Labor Government. The Labor Government played the role of a leader
to design and sign a contract for managing the development of a trading area where the market
has been relocated to enhance its sales and revenue generation. The investors also played roles of
leaders by making necessary investments to improve the availability of more fruits, vegetables
and flowers in the market and draw in more customers and generate more revenue.
What were the key leadership attributes needed to make the markets relocation a
successful project?
The major leadership attributes include proper communication, focus on the goals and
objectives of the relocation of the market along with better management of the area where the
market has been placed. This would attract more customers and provide them with convenience
to purchase the flowers, fruits and vegetables with much ease and effectiveness. The major
leadership attributes include transparency, integrity, innovation, passion and confidence level.
Transparency allows for understanding the conditions of the new market and makes the
shopkeepers know about the benefits of relocation too. The democratic leadership style has been
followed by the leaders who have considered the ideas and opinions of everyone in the market
prior to the relocation from inner-city Docklands to the outer-metropolitan suburb of Epping.

2
PROJECT LEADERSHIP
What impact did stakeholder perspectives have on the project’s success? What impact did
project leadership have on stakeholders?
The project is concerned with the relocation of Melbourne markets where fruits,
vegetables and flowers are sold, from the inner city Docklands to the outer side of the
metropolitan suburb of Epping. While working as a team, the leaders have considered the best
ways to communicate and perform efficiently. All the important things have been drafted at the
initial stages and are communicated to the other project team members. The project leadership
has helped in assigning the internal responsibilities for engagement of stakeholders, managed
consultation with the stakeholders, communicated the conflicts and ensured proper measurement
and reporting to assess the benefits of the relocation at the earlier stages.
In your view, what leadership lessons can be taken away from the delivery of this major
project? What would you do in a similar situation?
In such a situation, I would obtain the ideas and responses of all the stakeholders and
consult with the shopkeepers in the market too before making a final decision, as it may bring
profit as well as loss for many individuals within the market. The leadership lessons taken based
on the project delivery include the ability to communicate with each other properly, rectify any
mistakes at the initial stages before the project commences. Integrity and openness should be
maintained as well for ensuring that information and data are communicated properly while
managing the project concerned with the relocation of Melbourne market from one place to
another.

3
PROJECT LEADERSHIP
How well do these lessons reflect the concepts and theory that are introduced in this
subject?
The lessons learnt have helped in reflecting the various concepts of leadership and
theories that introduced in the current project. The various leadership theories such as great man
theory, transformational theory and democratic leadership theory have been understood as well.
The Democratic leadership theory has considered the opinions and ideas of the shopkeepers in
the market and the stakeholders too before making any final decision whereas the
transformational leadership theory has helped the leaders involved in the relocation project to
identify the change that is needed and furthermore create a vision. The vision would guide the
change through inspiration and motivation, thereby execute the changes with the involvement of
various stakeholders and finally made the project successful and noteworthy.