Logo Design Evaluation Worksheet

This assignment involves evaluating a logo design for Skyline Constructions. Students analyze how the logo reflects the company's identity, the designer's personality, and its appeal to potential employers. The evaluation focuses on elements like color, shapes, and typography, demonstrating an understanding of branding principles.

Worksheet
Logo Design
Student name: Date:
The questions on this worksheet will help you think about evaluating your logo design.
Questions are in the following four categories:
• Create your own identity
• Reflect your personality
• Appeal to potentialemployers
Create your own identity
How does the logo design reflect your own identity (colour, shapes, typography)?
By ‘me’, I am representing the business that I am promoting through my design. I would like to
talk about how the logo reflects the business as a whole. The logo shows three houses and a road that
encircles them. This reflects the kind of work that Skyline Constructions is destined to commit to. The
name of the company is also written with Sans typography with special spacing. This produces a clear
and formal outlook to the content. The Outrageous Orange used in the logo reflects the theme color of the
company as well. The motto of the company is also highlighted below.
Reflect your personality
How does the logo design reflect your personality (colour, shapes, typography)?
The small houses in the back and the one in the front depict the variety of work that the company
promises. The street in the logo depicts that the company is also capable of building connections in cities.
The Orange color reflects the energy that the company induces in looking after the client’s or the
employer’s concerns and the happiness that we spread through our work. Furthermore, the Sans type font
used reflects the formal tone of work that we commit to and the spacing highlights the clarity we bring.
The sky in the background, depicts that “Sky is the limit” for us.
Appeal to potential employers
How does the logo design appeal to potential employers (colour, shapes, typography)?
The logo can easily assist the employers about what type of work the company does. The soft-
tone of Orange and the gradient in the center shows the sophistication and calmness that we promise
through our work. The sky color soothes the eyes as well.