Analysis of the Coca Cola Company
Added on 2020-02-24
18 Pages3099 Words417 Views
Running head: THE MARKET OF COCA COLA AND THE UNITED STATESThe Market of Coca Cola in the USName of the Student:Name of the University:Author Note:
1THE MARKET OF COCA COLA AND THE UNITED STATESExecutive Summary:Coca Cola Company is the leading multinational beverage manufacturing and marketingcompany in the whole world. The company own brands like Sprite, Coca Cola and Minute MaidOrange drink worth billions of dollars. The assignment delves into the external and internalanalysis of the company. Several graphs and figures have been provided to make the study morelucid.
2THE MARKET OF COCA COLA AND THE UNITED STATESTable of ContentsIntroduction:....................................................................................................................................4Step 1: Porter’s Five Forces model of Coca Cola:..........................................................................4Threats of new entrants:...............................................................................................................4Threats of substitutes:..................................................................................................................5Bargaining power of consumers:.................................................................................................6Bargaining power of suppliers:....................................................................................................6Industry rivalry:...........................................................................................................................7Step 2: PEST analysis of Coca Cola Company:..............................................................................8Political:.......................................................................................................................................8Economic:....................................................................................................................................9Social:........................................................................................................................................10Technological:...........................................................................................................................11Step 3: Summary of PEST and Porter’s model:............................................................................11PEST Summary:........................................................................................................................11Porter’s model:...........................................................................................................................12Step 5: SWOT analysis of Coca Cola Company:..........................................................................12Strengths:...................................................................................................................................12Weaknesses:...............................................................................................................................13Step 5: Strengths and Weaknesses of Coca Cola Company-Summary:........................................13
3THE MARKET OF COCA COLA AND THE UNITED STATESStep 6: Recommendations from SWOT analysis(Appendix):.......................................................13Conclusion:....................................................................................................................................14References:....................................................................................................................................15Appendix:......................................................................................................................................17
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