Assignment on Marketing Audit
Added on 2020-10-22
15 Pages4146 Words312 Views
Marketing
|
|
|
Marketing Audit
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Does policies framed by organisation support them in attaining operational efficiency?..........1Does attracting, retaining and enhancing relation with customer is a part of marketingobjective?....................................................................................................................................2Does purchasing behaviour of consumer gets affected with marketing concept?......................2Does product expectation and augmentation is a part of marketing concept.?...........................3Is circle of satisfaction can be formulated using marketing practices?.......................................4Does SWOT analysis is an effective tool that support in strategic planning?...........................4Do marketing objectives affects sales revenue?..........................................................................5Is it possible to attain product leadership in industry through setting up strategic objectives?.6Does it possible to collect review related to product and services with the help of marketing?.6Does product feasibility can be understood with marketing concept?........................................7Does time zone required for marketing.......................................................................................8Does marketing philosophy change the way in which an organisation view the market............9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing refers to the set of activities that are performed by a company in order topromote the product or services to its target customers and then persuading them to purchasethem. It contains set of philosophies and theories that a company uses to formulate a marketingplan that support in achieving set target and objectives. Current report is about marketing auditwhich refers to the systematic evaluation and interpretation of marketing environment internal aswell as external for recommending an action plan. This report explains about market audit bypreparing an question that elaborates about the information which support market practitionersto gather information that they are required to consider while performing marketing operations.The questions that are included in questionnaire are related with why it is essential toorganisation and how it will influence its operations. MAIN BODYMarketing audit is defined as the process of evaluating business environment,marketing plan, objective, strategies and current activities in order to formulate an action planthat support company to improve its current performance. Under current scenario marketingaudit is explained through questionnaire that provide information regarding the area to whichmarket practitioner must be aware about before performing any operation. Following are thequestions that are included in questionnaire:Does policies framed by organisation support them in attaining operational efficiency?What:-Operational excellence refers to the philosophy of workplace where the operationsperformed by workforce are improved on regular bases as per the requirement of customers interm of product or services. This support company to achieve leadership in marketplace byformulating strategic objectives. Hence, the operational excellence get highly influenced byorganisational objectives. Why:- Operational excellence will help company in achieving its marketing objective as it workover improving the performance of employees working in organisation. This in turn will supportcompany to perform its operation with high efficiency by aligning the their work as per therequirement of customers. How:-
This will highly influence the organisation as it will help in improving the efficiency ofemployees and working environment which in turn will enhance the productivity as well asgoodwill of company. Does attracting, retaining and enhancing relation with customer is a part of marketingobjective?What:-There are 9 key objective of marketing department among which retaining, attracting andimproving the relations between organisation and customer are very essential part ofcommunicational objective. These aims are generally evolve around communicating withcustomers on regular basis for attracting them toward product or services. Then interacting withthem after sale for keeping them satisfied with organisational product or services which supportin retaining them and in maintaining long term relation. Why:If a market practitioner will be able attract large number of people toward its product orservices then it will support them to capture larger market share which assist them in achievingmarketing objective. Apart from this by retaining and managing good relation with customerscompany will be able to achieve competitive advantage and sustainability at marketplace.Hence, this question is very much essential for staff members to address that support them indetermining the importance of retaining and attracting customers. How: Customer retention have an great influence over the organisation growth anddevelopment as existing and satisfied customers support company to increase its market shareby perform Word-of-mouth publicity. This in turn will support company in achieving higherproductivity at marketplace. Does purchasing behaviour of consumer gets affected with marketing concept?What: Marketing plays an essential role in influencing the buying behaviour of an individual asit is a set of activities that are performed by a company in order to attract the consumer bymaking them aware about the product or services. Marketing now become one of the mostessential part of each company due to globalisation and increase in brand awareness amongcustomers. This leads people to be more brand conscious and by addressing this questioncompany will be able to identify what activities to be opt in order to influence customer topurchase product or services.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Audit Reportlg...
|19
|5472
|306
Business Strategy Report : ALDIlg...
|16
|4796
|72
Reviewing Organisational Strategy Plans and Performancelg...
|13
|3956
|64
Business Strategy - British Airwayslg...
|15
|4374
|58
Business Strategy Assignment- Aldi Colg...
|14
|4284
|46
Analysis of Current Strategic Position of ALDIlg...
|17
|5162
|64