Assignment on MICE industry
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Added on 2020-11-23
Assignment on MICE industry
Added on 2020-11-23
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Mice Industry
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Overview of MICE industry........................................................................................................1MICE related activities (refer to facilities, services and activities)............................................2Communication channels used in MICE activities.....................................................................3Processes to comply with the current legislation........................................................................5CONCLUSION................................................................................................................................6REFRENCES...................................................................................................................................7
MICE industry is major part of overall tourism industry and tourism is a travel for anytype of business purpose with the time period not below 24 hours as well as not more than onecontinuous year. It is the fastest growing sector in tourism industry and assist in generatingmillions of revenue for nation (Tinnish and Mangal, 2012). M-I-C-E stands for meeting,incentives, conventions and exhibition, it is kind of tourism in which group of several peoplegenerally pre-plan and bought together. This report is going to explain overall MICE industryand activities related to the same. Along with the communication channel use related to the sameactivity. Moreover, several legislations related to MICE industry such as National minimumwages, Licensing act 2003, equality and discrimination act, health and safety act and so on. Overview of MICE industryMICE is kind of business travel which have elements related to the tourism it simplymeans involving leisure, recreational as well as some fun activities also. This is generally agroup or team which is travelling for any business case or rising need of company as well asincentive travel also. Apart from this, MICE industry can also define as the sector whichorganizing as well as conducting various types of events related to business andleisure. Moreover, MICE industry also take care of the comprehensive travel andtourism requirement. Events conducted by respective industry generally fall underthe four categories such as Meetings, Incentives, Conventions and Exhibitions, thisis also the full form of the MICE word form. MICE is known as an industry because it primarily include activities relatedto conducting events as well as have a value chain that spread in between severalstakeholders who are taking care of various needs related to starting of events i.e.,destinations, bookings, hospitality, travel, food and so on. MICE industry recentlyalso known as Meetings Industry (Tiecheng and Li, 2014). In other words, main workof respective industry is to conduct events related to business activity. Explanationof M-I-C-E is Meeting, This term indicates that number of people gather together at one place forcarrying out particular activity. Events named as meeting take place in hotels,convention centre or any other venue which is suitable for such gathering. 1
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