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Contents
Company introduction..........................................................................................................................2
Company History..................................................................................................................................3
Task 1....................................................................................................................................................4
1.1 Social media presence................................................................................................................5
1.2 Overview of Unilever's performance........................................................................................7
Task 2....................................................................................................................................................8
2.1 Social media Channels...............................................................................................................8
2.1.1 Facebook..............................................................................................................................9
2.1.3 Instagram............................................................................................................................9
2.1.3 LinkedIn............................................................................................................................10
2.1.4 Twitter...............................................................................................................................10
2.1.5 Pinterest.............................................................................................................................10
2.1.6 YouTube............................................................................................................................11
2.1.7 TikTok...............................................................................................................................11
2.1.8 WhatsApp..........................................................................................................................12
2.1.9 Facebook Messenger.........................................................................................................12
2.1.10 WeChat............................................................................................................................12
2.1.11 QQ and Qzone.................................................................................................................13
2.1.12 Sina Weibo.......................................................................................................................13
2.1.13 Reddit...............................................................................................................................14
2.1.14 Quora...............................................................................................................................14
2.1.15 Medium............................................................................................................................14
2.2 Marketing Budget....................................................................................................................15
2.3 Target market..........................................................................................................................16
Task 3..................................................................................................................................................17
3.1 Social media metrics................................................................................................................17
3.1.1 Traffic Generation............................................................................................................17
3.1.2 Who Is Visiting?................................................................................................................17
3.1.3 Who Is Coming Back?......................................................................................................18
3.1.4 Where Are They Coming From?.....................................................................................18
3.1.5 Snap Thru Rate.................................................................................................................18
3.1.6 Transformation Rate........................................................................................................19
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