Assignment on Mobile Market

Added on - 18 Feb 2021

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Eco-Fone
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Background of the mobile market in the UK...............................................................................3TASK 2............................................................................................................................................5Figures on Adults Smartphones Usage during 2012-2017..........................................................5TASK 3............................................................................................................................................6Analysing of the popularity of smartphones between older customers.......................................6TASK 4...........................................................................................................................................7Recommendation on the enlargement of the Eco-Fone to Kingston...........................................7TASK 5............................................................................................................................................8A. Computation of Monthly costs of repayment mortgage........................................................8B. Logo of 8 mortgage lenders....................................................................................................8TASK 6............................................................................................................................................8Comparison between both shops' net taking of Eco-Fone...........................................................8TASK 7...........................................................................................................................................9Questionnaires related to customers............................................................................................9TASK 8...........................................................................................................................................9Appropriation of Poisson distribution and advise to them...........................................................9TASK 10 – CONCLUSION..........................................................................................................10TASK 9 - REFERENCES..............................................................................................................10
INTRODUCTIONEco-Fone Private limited company is a company which was founded on 18thAugust 2009in United Kingdom. It is a private limited company with share capital. Key employee is Mr.Michael David Bruford who is director and company secretary for the company (ECO-FONELIMITED,2019). The company is working under the consumer electronics industry.Present report will highlight the brief overview about the UK mobile market. It willproduce the line chart and explain about the forecasting methods. It will analysis the features ofsmartphones. It will explain weather company should expand or not by using “Pros and Consmethod”. It will calculate the repayment amount of mortgage loan and represent the logo of 8mortgage lenders of UK. It will compare the net takings of both shops of the company. It willcalculate the average values for the company's customers’ questionnaire. It will demonstrate thePoisson distribution for the company.TASK 1Backgroundof the mobile market in the UKBackgroundInception of smartphones has not yet completed its decade, it becomes more importantpart of people's lives and it’s not stopping here. Its popularity is increasing with passing years.Mobile market is considered to be global market where the level of competition is high. In year2017, the smartphone penetration rate was 85% which is considered to be increased by 90% inyear 2020. By this rate, it can be known that people in UK are using smartphones a lot whichlead to boom in UK mobile market (Deloitte,2017).Following table show the age group along with % of population and their usage style -Age Groups (% of UK Population)Usage Styles18 year (34%)Use smartphones within 5 minutes of wakingup.18 year (55%)Use their mobiles within 15 minutes of wakingup.18 year (78%)Use their smartphones one hour prior of sleep16 to 24 years (17%)Use their mobiles at least 100 times in a day.16 to 19 years (12%)Use their smartphones at least 200 or morethan 200 times in a day.16 to 75 years (34%)Use their mobiles always with another
activities such as eating, watching, talking orroaming etc.16 to 75 years (11%)Use their smartphones during crossing theroad.16 to 75 years (53%)Use their smartphones during walking on road.From the above table, it can be easily interpreted that there are a lot of users and buyersof mobile phones which lead to increase in selling of so much mobile phones in market(Deloitte,2017).Bar chart and their interpretationMobile phones are for the purpose of making users' lives comfortable. Thus, there arevarious activities which is done by the aid of smartphones. These activities are such as -Activities% in Year 2016% in year 2017Emails41%37%Standards Calls33%32%Documents17%0%Voice Calls6%4%EmailsStandards CallsDocumentsVoice Calls00.050.10.150.20.250.30.350.40.45% in Year 2016% in year 2017
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