Assignment on Nokia Innovation

Assignment on Nokia Innovation
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Introduction
Nokia is an iconic name in the market of Mobil phone companies. It was once very
successful but due to the stringent policies and slow product development which killed its market
in many countries. Recent years has seen huge leap of technology in the field of Mobil. A new
word has been used for highly technical phones such as smart phone (Bala & Singh, 2016). It is
considered to beat the intelligence of human. The smart phone market is booming and Nokia lost
the market to Apple, Samsung, Lg and others. Nokia bought Microsoft but the company again
was not able to impress the mass. The market of iOs and android is much stronger than
Microsoft.
The Nokia company is planning to re enter the saturated market with new innovation and
high end technology. The new technology will not only enhance the Microsoft interface but also
increase eth battery life (Majava & Isoherranen, 2016).
Hypothesis: The new feature of touch and charge in Nokia phone will increase its popularity
along with sales.
The feature:
The new technology of touch and charge is already in the market. Samsung is playing
well by innovating new phones every quarter. The phone has to be designed according to the
taste of the young generation. The new feature will be highly smart with added space in GB and
then the new feature of wireless charging.
The new feature will not only enhance the battery life but also help other by charging
their phone. The feature relies on Nokia’s large battery to charge other devices. If your friend is