Photojournalism as a part of journalism in raising awareness of charity

Photojournalism helps in raising awareness of charity Chapter 1: INTRODUCTION1 Chapter 2: Literature review 2 Chapter 3: Data Analysis 9 Chapter 4: Research Methodology16 Chapter 5: CONCLUSION 17 REFERENCES 19 Chapter 1: INTRODUCTION Photojournalism is considered as the part of journalism in which journalist often uses picture and other descriptive material in order to tell a story to the individual or overall audience. This research is cover all the aspects of photojournalism in order to identify that is it really helpful in increasing awareness of the

Photojournalism helps in
raising awareness of
charity

Table of Contents
Chapter 1: INTRODUCTION..........................................................................................................1
Chapter 2: Literature review............................................................................................................2
Chapter 3: Data Analysis.................................................................................................................9
Chapter 4: Research Methodology.................................................................................................16
Chapter 5: CONCLUSION............................................................................................................17
REFERENCES..............................................................................................................................19

Chapter 1: INTRODUCTION
Photojournalism is considered as the part of journalism in which journalist often uses
picture and other descriptive material in order to tell a story to the individual or overall audience.
This concept helps organisation is expressing their point of view to the audience with medium of
pictures. Along with this, it is easier for the audience to understand what is actually expressed by
the customers (Allan and Peters, 2015). This research is cover all the aspects of photojournalism
in order to identify that is it really helpful in increasing awareness of the charity among citizen of
the country as well as business organisation who can use it for the purpose raising more fund for
social causes.
Present assignment is based on OXFAM, the company is dealing with 20 independent
charitable firms which works for removing poverty at global level. This firm often uses
photojournalism for the purpose of awaring individual about charity and its contribution in the
society. The company was founded in England, presently it is dealing with many countries in
order to remove poverty ratio at global level.
The main purpose of the research report is to find out that photojournalism is contributing
in increasing level of awareness about the charity and its contribution in the society. This
research will help audience in understanding importance of charity which will help lots of needy
person to resolve their monetary as well as other requirement. With this regard, concept of
photojournalism is discussed in the report in order to identify its effectiveness in raising
awareness of charity among the people. For this, chosen organisation that is Oxfam, is adopting
photojournalism as it helps them in influencing interest of other private sector organisation to
enter into CSR activities. These activities will help business organisation in improving its
goodwill at market place which will contribute in influencing their profitability ratio in the
company. For conducting this report effectively researcher will use survey so that they can
identify actual perception of audience about usage of photojournalism is increasing level of
awareness about charity (Busst, 2012).
The research also includes importance of photojournalism in working pattern of non
profitable organisation as it helps these companies in collecting funds for the social causes.
Photojournalism plays an essential role in the spreading awareness about different modes
through which organisation can take initiative for converting poverty ratio to the bottom level. It
can be said that organisation can also use photojournalism for sharing thought of charity with
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customers, client companies and related organisations with whom they are performing their
business. This will helps in collecting more and more fund for the company which can be used
for reducing poverty ratio. Along with this, organisation can also use different types of methods
which will help in understanding concept of photojournalisms and its usage in official activity.
This research report is also going to discuss about certain issues which are required to access by
the investigator in order to understand the way by which they are using photojournalism is
correct or not (Stroud, 2014). Researcher will initially investigate about different policies and
laws about photojournalism while using it as the mode of raising awareness about charity. As,
many of the pictures comes under copyright and patent which does not allow researcher to use it
for purpose of awaring people about it.
Aim
“To identify how photojournalism help in raising awareness about charity” A case study on
Oxfam.
Objectives
 To determine concept of photojournalism
 To analyse the importance of photojournalism in raising awareness for charity
 To evaluate benefit of photojournalism
 To analyse the issues associated with photojournalism
Research Questions
 What is the concept of photojournalism?
 What are the importance of photojournalism in raising awareness for charity?
 How to evaluate benefit of photojournalism?
 What are the major issues associated with photojournalism?
Chapter 2: Literature review
Concept of photojournalism
According to the authors point of view Tait (2017). Photojournalism is method which is
used for narrating story with audience through picture. It is the process which helps individual in
understanding actual story by observing actual picture deeply. In this photos as well as words are
expressed together effectively (Basic concepts, 2018). This helps in representing actual concept
of picture for which it is shown to the audience. As per observation it has been identified that
photojournalist are highly professional in their work (Newton, 2013). They have great sense of
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photography which helps taking informative pictures of things which are available in their native
place. It can be said that these journalist believes in capturing interesting as well as meaningful
picture in order to represent a simple and valuable story to the audience.
As per the authors point of view it can be said while capturing a picture, it is required by
photojournalist to consider some of the essential characteristics. And of the important among
them are described as below:
Drama: In this, it is expected by the photojournalist find out an spark while taking the
picture. This gives a reason to the viewers to pay their attention to the customers. It influences
the interest of people towards the picture. It can be said that main focus of the OXFAM is on
capturing self explanatory pictures the have potential to influence interest of customers
understanding actual story behind the customers.
Action: This characteristic of picture influences thoughts and mentality of people as what
they are understanding with the picture and what are their views about it and how they can
influence customers (Mäenpää, 2014). It can be said that by observing images and individual
they can also imagine about the things which helps in thinking about the actual situation. Along
with this, it also guides customers to attain maximum output from the companies. Hence, it is
increases imagination capacity of the audience.
Expression: It is considered as the facial reflection of the individual which is generated
according to their thoughts and views. It can be said that this characteristic helps journalist in
expressing story behind taking the picture. Every individual in this world have their own
perception. This perception might differ from person to person. Hence, there are probable
chances that the people will not understand actual concept or expression of journalist.
As per the above mentioned characteristic of photojournalism, it can be said that
organisation who usage photojournalism can easily in order to express their view as well as
thoughts with the customers. It has been observed that photojournalism is not only observed by
the media and other journalist but it is also adopted by other companies who believes in paying
social responsibility (Monteiro, 2016). It is considered as the responsibility of the organisation to
adopt different strategies which helps them in increasing their profitability ratio. There are
probable chances that organisation can achieve its targeted goals and objectives by performing
effective responsibility towards the company. In relation to the Photojournalism, it can be
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adopted corporate houses so that they can express their plans and policies with the customers.
This helps in influencing interest of employees.
Importance of photojournalism in raising awareness for charity
Photojournalism is often used in the journalism companies as they often involves in the
activities that is charity. It can be said that, these companies often perform business activities
which helps them in attaining maximum number of the charitable amount from other companies
as well as charitable trust so that they can achieve targeted amount in effective manner (Good
and Lowe, 2017). Photojournalism is helpful for media company as can easily influence interest
of people for collecting maximum amount of money in order to show up their responsibility
towards the social causes.
It plays an essential role in increasing awareness about charity with people who can
contribute in minimising ratio charitable causes. It can be said that showing up self explanatory
pictures it is easier for the company in attracting people (Pararas-Carayannis, 2014). It also
influences interest of people as they feel more related to the actual situation of the people who
are facing problem in actual life. Hence, it important for the organisation in achieving their
desired amount of money which they are expecting to gather from the targeted people. It has
been observed, it is easier for the media people to make people emotional by showing them
realistic pictures of poverty.
It can be said that photojournalism is the important in the increasing funds from the
people and other businesses in order to provide basic necessity and requirement of those people
who do not even have to buy their two time meal. In order to increase profitability ratio of the
media company, it is mandatory for the company to advertise maximum number of pictures
which helps them in persuading client company as well as partners in order to collect maximum
amount from the people. attaining targeted goals and objectives of the company. It can be said
that if with the helps of photojournalism, it easier for organisation in attaining targetted goals and
objectives of the firm related to charitable work.
Apart from this, it can be said that organisation who belongs media have special rights to
connect with the customers as well as other known personality so that they can influence these
people in order to show them reality of people who are dealing with hazardous situations. This
also contributes in decreasing poverty ratio of the country as its people are aware about the
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situation and they also understand what are preventing decision which cam help in minimising
the effect actual problem which is faced by the people.
Photojournalism expresses real life scenario of the problem. As with the help of this
company can influence individual in order to convince them about donating their comfortable
amount of money (Kahn, 2018). This collected money is used by the charitable organization in
providing better health services, educations, food item, clothes, shelter and other basic necessity
things which are considered as the basic requirement of poor people. Photojournalism also helps
in attracting maximum number of people towards the issues which are taking place in the
surrounding area of the people. It directly grabs attention of the individual towards those causes
which are executed by the people in country. This awareness not only generates huge amount of
money in the company but it also reduces number of cause which are the attempted by our
surrounding only. As a result, this collected amount is further transferred to the companies which
helps them in attaining brand image of the company among customers. This is beneficial for
company in attaining its own personal targeted goals and objectives with the help of good brand
image at market (Grayson, 2014). It can be said that these brand building activities are helpful in
achieving targeted goals and objectives of the company as its customers are impressed with the
brand name of the company. Therefore, they feel more connected to the company which
persuades their decision in favour of the company. As a result, usage of photojournalism is
considered as the beneficial activity of the company which contributes in increasing profitability
ratio of company. Along with this, it also spread awareness of these tools in awaring people
about the charity. In addition to this, it also raises more amount of fund which is further t
Benefits of photojournalism
As per the authors point of view Busst, (2012) it can be said that there are several benefits
of photojournalism in raising the funds for charity issues. The social media has played an
important role in this field. This helps in creating awareness and raising the charity funds for the
people who needed them most. This helps in creating the awareness regarding the charity where
the home less people are helped by charity organisation like OXFAM. The photos clicked by the
journalist helps in expressing the situation of poor and home less people (Caple, 2013). The
charity also includes the social responsibility towards the environment that can helps in saving
the nature and its characteristics.
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The photojournalism can make the bigger impact in solving the issues regarding the
charity purpose. On may 22, 2017 an Islamic suicide bomber blown himself in the area of
Manchester in which almost 22 people killed 139 were injured. So the people who were
belonging to those killed citizen got the benefit of the photojournalism. And the various
organisation were taking interest while seeing the pictures and photos of the relative of affected
people. And this helps in gaining the attention to various charity organisation (da Silva Júnior
and de Melo Peixoto, 2013). Also gives the benefits to attract the organisation as well as people
who needed helps at that stage of critical condition.
A UK based charity names as child I foundation needed to raise the funds urgently for
saving the baby child named as fly joey from Uganda. So after picture is getting viral on the
social media platform with in the 38 hours the almost ten thousand pound. The benefit of the
charity was that the child survived through the life saving operation. So this is the benefit of the
photojournalism as the problem is solved by raising the funds in very less amount of time
The benefits of the photojournalism lies in solving each and every activity concerning the
issue of environmental and social cause (Mather, 2013). The charity helps in through the
photojournalism helps in improving the satisfaction level journalist. As after working for a cause
in a charity a person feels happier and satisfied overall and also this also improve the brand
image of an organisation.
The photojournalism also helps is portrait the image of the exact situation towards people
so that helps in analysing the situation in the correct manner. This gives benefit to maintain the
transparency of people as well as employee of company towards the organisation.
If the photojournalism contributes to the charitable trust then it can also reduce the
burden of tax to an organisation as they are doing the CSR activity while doing the social work,
that will give benefit the social image of journalist also. The morale level of each and every
individual could be improved (Baroni, 2015). This gives benefit in increase in the profit ration
of both the charity as well as journalist organisation. The voluntarism towards the social cause
and charity give the overall good health to the organisation so that they can gain the benefits
regarding the future time period.
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Issues associated with photojournalism
According to the authors point of view Newton, (2013), it can be said that there are
numerous of issues which are faced by organisation who works for social issues and charitable
trust. In relation to the OXFAM, it is mandatory for the company analyse certain issues which
are related to photojournalism. So that, they do not face any problem in future (Alper, 2014). As
per the evaluation, some important issues have been identified which might influence OXFAM.
These issues are described as below:
Copyright of photograph: It is important for the organisation to check that the
photograph which is used by them is copyrights or not. Because if this photograph have
copyright, then it can not be used by anyone without taking their permission. It is required by
photojournalist to use those picture for increasing awareness about the charity which does not
create any problem in future.
Code of conduct while taking photograph: It is mandatory for photojournalist to take
effective pictures so that their motive of taking picture can be illustrated easily to the viewer.
With this respect, there are certain norms which are required to be kept in mind of
photojournalist while taking picture (Langmann and Pick, 2014). As they are not allowed to take
picture without the permission. Along with this, th taken photograph should not reflect negativity
of any culture. As it might emotionally impact viewers thought.
Questionnaire
Name:
Age:
Gender:
Address:
Email ID:
Phone Number:
Q1: Are you aware about the concept of photojournalism?
a) Yes
b) No
Q2) Do you think that photojournalism aid OXFAM in raising awareness about charity?
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a) Yes
b) No
Q3) What are the main benefits of photojournalism for OXFAM ?
a) Expressing the situations for poor and homeless people
b) Raising awareness about charity
c) Increasing CSR activities
Q4) Are you satisfied with the welfare services provided by OXFAM?
a) Agree
b) Disagree
Q5) What are the main issues faced by OXFAM in using the concept of photojournalism?
a) Copyright of Photographs
b) Code of Conduct for taking or using photographs
c) Photography Policy Orientation
Q6) Does photojournalism help in creating awareness among public?
a) Yes
b) No
Q7) Give recommendation to OXFAM for raising awareness about charity
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Chapter 3: Data Analysis
Theme 1: Concept of Photojournalism
Q1: Are you aware about the concept of
photojournalism?
Frequency
Yes 30
No 10
Interpretation: Photojournalism can be defined as practice of communicating information and
news by photographs. It helps organisations dealing in NGO to pay attention of other public and
private companies to make investments for welfare activities. As per mentioned graph, it has
evaluated that mostly people i.e. 30 among 40 respondents are familiar with the concept of
photojournalism. They give support to this concept to bring awareness among other people about
real facts of poor situation and how helpless people suffer. But rest of them that are 10 didn't go
with same perceptions.
9
Yes No
0
5
10
15
20
25
30
30
10
Column B

Theme 2: Photojournalism aid OXFAM in raising awareness about charity
Q2) Do you think that photojournalism aid
OXFAM in raising awareness about charity?
Frequency
a) Yes 25
b) No 15
Interpretation: As the main prospectus of photojournalism is to show the reality of vulnerable
conditions of societies. Therefore, using this concept NGOs like OXFAM can raise awareness
among people and organisations about charity. This firm can assist other companies to enrol
themselves in developing societies and helping poor people who live vulnerable life. It has
interpreted from this mentioned graph that 25 people are agreed that through photojournalism,
OXFAM can raise funds more easily. It would also aid this company in organising various
campaign and programs to improve condition of needy people. Other than this, remaining
respondents viz. 15 are not agreed with the same.
10
a) Yes b) No
0
5
10
15
20
25
25
15
Column B

Theme 3: Photojournalism provide benefits to OXFAM in raising funds
Q3) What are the main benefits of
photojournalism for OXFAM ?
Frequency
a) Expressing the situations for poor and
homeless people
12
b) Raising awareness about charity 15
c) Increasing CSR activities 13
Interpretation: Today to run NGOs more adequately, owners are needed much funds and
charities. This would aid them to provide help to poor and vulnerable people in improving
sustainability of their life. In this regard, photojournalism provide various benefits to OXFAM in
running its business more adequately. It includes raising funds or awareness about charity,
promote CSR activities and express the real situations of poor and homeless people. As per
survey on 40 respondents, it has evaluated that among them 15 have same perception about
11
0
4
8
12
16
Column B

photojournalism. They have believed that it would aid Oxfam in raising more funds from
charities. While 12 are in favour with expressing the situations of poor ones and other 13 give
support to promote CSR activities.
Theme 4: OXFAM provide effective welfare services
Q4) Are you satisfied with the welfare services
provided by OXFAM?
Frequency
a) Agree 28
b) Disagree 12
Interpretation: In order to know effectiveness of services offered by OXFAM, its research team
has conducted an investigation. For this purpose, they have taken a sample of 40 respondents as
shown in above graph. Therefore, it has interpreted from this survey that 28 among 40 users are
satisfied with services offered by this NGO. While 12 respondents have suggested to bring some
modifications within business so that better services can be provided.
12
a) Agree b) Disagree
0
5
10
15
20
25
30 28
12 Column B

Theme 5: Photojournalism aid OXFAM in raising funds
Q5) What are the main issues faced by
OXFAM in using the concept of
photojournalism?
Frequency
a) Copyright of Photographs 12
b) Code of Conduct for taking or using
photographs
13
c) Photography Policy Orientation 15
Interpretation: Copyright refers to a form of legal protection provided by UK law to the
individuals including photographers. They have exclusive right to display their photos of work
publicly. Therefore, to use their photographs, NGOs like OXFAM needs to take permission of
them. Similarly, there are various policies are associated with Standard of Practice (Code of
Conduct). In this regard, before taking or using photos related to cultural sensitivity, high-stigma
issues or politically matters, an organisation needs to take permission from legal authorities.
13
a) Copyright of Photographs
b) Code of Conduct for taking or using photographs
c) Photography Policy Orientation
0
2
4
6
8
10
12
14
16
Column B

Along with this, to minimise liabilities, it is necessary for OXFAM to give training to staff for
using or taking photos under policies. This firm must ensure that materials, graphical design and
staff involved in photojournalism must be oriented to Photography Policies. As per this graph, it
has examined that 15 respondents from 40, have same opinion about issues related to journalism.
They think that Photography Policy Orientation is the main issue in front of OXFAM for using
the concept of photojournalism. While 13 gives vote to Code of Conduct and 12 are in support
with Copyright policies.
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Theme 6: Photojournalism helps in creating awareness
Q6) Does photojournalism help in creating
awareness among public?
Frequency
a) Yes 22
b) No 18
Interpretation: As per survey on 40 respondents, it has interpreted that the concept
photojournalism aid OXFAM in creating awareness among people. Through this process, they
can bring attention of people towards vulnerable conditions of poor and helpless people. This
would help in assisting them to give support to OXFAM in improving life of such people. While
other 18 from 40 users think that by organising campaign, this NGO can raise charity in adequate
manner.
15
a) Yes b) No
0
5
10
15
20
25 22
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Chapter 4: Research Methodology
Primary method: Primary research method is considered as the methodologies which are
adopted by the researcher in order to collect data or information from the researcher directly. It is
an effective method of tools and techniques as it helps them in attaining targeted objective of the
researcher that is major aim of the company. It can be said that this method of data collection
which is best suitable the for research as it collects information from respondents. As per
evaluation, it has been observed that information gathered from this methodology is true.
Because researcher is directly communicating to the respondent for the purpose of understanding
actual requirement of them. As a result, with the help of true information researcher can find out
its solutions easily. A primary research method includes various sub method like questionnaire,
observations, field trail, interviews and focus groups.
Secondary method: In this type of data collection method, researcher basically collects
information from someone else findings. This method is considered as time saving methods as
researcher are not collecting its information from the individual directly. Hence it is better for the
investigator find out relevant information from the genuine person who has earlier performed
similar research. In this method, researcher often gathers information from secondary online
sources, books, Journals, magazines, newspaper, articles etc. This method is also considered as
the cost effective one which saves time as well as money of the researcher. This saved money
can be used by researcher in other core areas where it is needed as most. Hence, it can be said
that with the help of this method researcher can conduct an effective research which is helpful in
identifying true information. This gathered data can also be further used by other researcher as
they use this collected information for their research.
Quantitative: Quantitative research method is systematic method in which all of the
collected data is mentioned in the numerical as well as statistical data. This method is helpful in
monitoring appropriate conclusion on the basis of exact facts and figures. Therefore, this method
is beneficial for the researcher in gathering true information which is helpful in finding out true
information or identifying relevant research (Renteln, 2015). In this method researcher often
gathers information from questionnaire, polls, surveys and many other things. In this type of
sources of quantitative data, researcher often conducts an survey in which certain questions are
asked to the respondents. These similar questions are asked to the large population in order to
check appropriate data in the numerical figure.
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Qualitative: In this type of research methodology, gathered data does not involve any type
of number or statistical data. As per the evaluation, it has been identified that researcher
normally uses pictures, languages, words and observations for finding out solution for the
specific problem. There are certain types of sources are stated as interviews, postcards or
questionnaire, observations, secondary data, focus group and many more things. It can be said
that interview and questionnaire are most effective method of qualitative method. As with the
help of this researcher can easily find out appropriate information which is true and owns
capability of satisfying the result of research.
Chapter 5: CONCLUSION
As per the above mentioned report it has been stated photojournalism helps individual in
expressing their views and thoughts with the help of picture. These pictures are self explanatory
which describes whole scenario in less period of time. The concept of photojournalism is very
vast it is used to just expresses the story to audience through a picture or photo. In actually
describes the overall aspects of the thing that happened earlier with the help of expressing
picture. It is also easier for observer in understanding real life situation of the individual whose
picture is described effectively. It has been founded that concept of the photojournalism
describes about the things which are illustrated with the medium of picture. These pictures helps
people in understanding what is the actual problem of the countries as well as its citizens who
works in the same area. It has been identified that there are chances that photojournalism helps
media companies in improving goodwill at market place. Therefore, it is the responsibility of
those organisation who collects funds for charitable trust to use this gathered fund for the same
purpose only. It has been advised to the companies to use their ethical values so that customers
or client countries are required to perform their business activities in order to maximise their
profitability ratio. As a result, organisation will be able to perform their business activities at
international by collecting same amount of money in the same manner. It is considered as an
opportunity for the charitable trust to secure members financially in order to avail them products
which are their basic needs. Hence, it will help organisation in building up their positive brand
image among the customers as well as other business related person. Therefore, this soft brand
image among customer is helpful for the company in increasing its overall profitability ratio.
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Apart from this, it can be said that photojournalism helps in making portraying the actual
situation of the country or environment and shows the whole story in front of the citizen of
country. From this the overall social and economical problem of the lower class of people can be
solved in a decent manner. It is much important to raise the awareness to photojournalism as this
helps in eliminating and reducing the gap between rich and poor people. This also helps in
developing the social standard of the community of people. If standard are raised the. It will
definitely help in maintaining the level of trust and brand image of an organisation. So it is
recommended that more and more charitable trust should join this social initiative and the bigger
charity trust like parental trust and more charitable foundation in UK should also help this
initiative to make the country the better social place to live. the organisation should also learn
from the big charitable trust that how could they reach to those needy people in limited resources
and giving benefits to them in best possible and effective manner.
It has been observed in the research that researcher have also used primary as well as
secondary data in order to find out actual solution for the problem. As this methods are helpful
for the researcher in evaluating actual research. It can be said that main preference of the
researcher was primary method but in order to justify the time limit, they have also adopted new
secondary data. In addition to this, qualitative method of research has been used by the
researcher for analysing the facts on the basis of the quality only. This will be helpful in
generating best outcome of the specified topic. For the future research, it is recommended to the
researcher to adopt primary methodology only while collecting the data. Because, information
collected from this is more relevant and specific.
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