portfolio Documents Assignment 2022

PORTFORLIO DOCUMENTS
Assignment task 1 Appendix 2: Team goals based on the “innovation challenge
Scenario name: Cappuccino Cafe
Team members names
 Joseph
 Carolina
 George
 Asif
What is the innovation challenge based on your chosen scenario:
 The Cappuccino Café is trying to enter the market of Australia. Hence, the
company has to come up with innovative plan for their advertisement purpose. The
company is intended to introduce a new product “Cafelato”. For this product, the
company has to come up with strategies for brand awareness, selection of
advertising media and store opening planning.
What is the team goal based on the innovation challenge refer to the SMART goal?
Specific
What are you going to do? Why is this
important to do at this time?
What do you want to ultimately
accomplish? How are you going to do it?
 A new promotional campaign and
advertisement campaign will be
planned in order to achieve market
objectives for the launch and
marketing of new product
“Cafelato”.
 As the company is trying to enter
the new market and increase the
brand awareness, the innovating
marketing strategies are required at
this point.
 Ultimate goal of the steps would be
to increase the brand awareness,
product selling and building a
sustainable business for
Cappuccino Café in Australian
market.
 Innovative methods would be used
in the promotions that will not
include any traditional promotions
so that target customers could be
reached and attracted.
Measurable
How will you know that you have reached
my goal?
The marketing campaign would have the
goal
 To increase social media traffic by

5% at the end of the campaign
 To achieve sales growth by 5%
 To make at least 15% of the target
audience aware of the brand
through innovative promotional
campaign
Attainable
Can you see yourselves achieving this
goal? Can you break it down into
manageable pieces?
 The goals are achievable in the
10days span.
 The first part would be designed for
the initial planning and the next
parts would be for the execution of
plans.
Realistic
Is the goal too difficult to reach?
The goal is not too difficult to reach with
the help of proper human resources and
strategic planning.
Timely
What is the target goal for reaching the
goal?
The total time allocated for the goal ten
days
Explain why the team choose this goal? (50 words are required)
 In order to enter a new market, the first thing that a company need to have
is the brand awareness. The target customers must have the idea of the
brand they are looking at. Therefore, choosing the innovative advertisement
`process for the brand recognition is chosen as the main goal of the team.
Discuss the goal during the team discussion, suggest any additional improvements and
changes made to the goal as an outcome of the discussion. (50 words are required)
 Discussion with the team members were done to have any specific addition
to the gaols. After the discussion, the team has decided that that a
assessment of the work during the process would be done. This
assessment or evaluation of the work process would help in measuring the
gradual advancements. Required changes in the plan can be done
according to the evaluation result.
Assignment task 1 Appendix 3: Draft budget for team innovation activities
Innovation activity Amount ($) Notes
Creating awareness in Social
media platforms $1200 Platforms like Facebook, Pinterest, Twitter, Google ads, YouTube Ads.
Creating small engaging
videos for the Cafelato $600 Two engaging videos for customers’ attention seeking

product
Planning for contests and
giveaways for public
engagement $1000 Arranging give away contests to reach the target customer and help them
knowing about the new product specifications
Creating innovative Filters of
the coffee in Instagram and
Snapchat $200 An innovative way with the help of graphic to promote the campaign.
Payment for the team
members $2000 Four team members, each will work one hours a day.
Total $5000
Assignment task 1 Appendix 4: Discussion the role of each team member (Describe roles,
strengths and weaknesses minimum 200 words no more than 300 words)
Topic of the meeting: Role of each team member
Date: Time:
Attendance:
Name: Joseph
Name: Carolina
Name: George
Name: Asif
Name of the team
member Role of the team member in contributing to the team goal
Joseph  Video designing
 Social media management
Carolina  Video editing
 Website management
George  Content creator
 Contest planner for giveaway program
Asif  Customer communication
 Social media management and replying to customer
query
Name of the team
member
Strengths and weaknesses of the team member, what
they believe they can contribute to the collaboration
Joseph Strength- he has a good knowledge is social media

management and has been creative in his outlook of the
campaign.
Weakness- He is not easy to communicate therefore,
sometimes lack of understanding with other team members is
seen
Carolina Strength- She is focused and disciplined. She has a great
knowledge in technology and knows to communicate with
team effectively.
Weakness- She has a slight lack of patience some times.
George Strength- creative and a good content writer. He has
experience of working with some renowned companies.
Weakness- Lacks discipline slightly.
Asif Strength- Good communicator and knows exactly how to
behave calmly in difficult situation. He has a string decision
making ability.
Weakness- He is lacks creative instinct.
Assignment task 1 Appendix 5: Potential team members
Who did you choose to complement the
current team?
David and Adnan
What was the reason for your decision?
(Minimum 50 words required)
David like to take calculated risks that is
quite important for entering a new
market. If he joins the team he can
prove efficient in managing the
campaigns challenges.
Adnan has extraordinary grasp in the
technology and graphic designing.
Therefore, the present team can use his
help in the campaign for Instagram and
Snapchat filters or even in the video
making.