Marketing Strategies for Super-Drug Plc's Spa Therapy Products
Added on 2020-09-17
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Product Launch
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1 – Background of the company and chosen country – Kenya............................................3TASK 2 – Environmental factors affecting the organisation ..........................................................4TASK 3 - Proposed entry modes.....................................................................................................6TASK 4 Marketing strategies for super Drug..................................................................................7Conclusion ....................................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTION Product launch is a major task for each and every company in the global market, enteringinto a new market is difficult for every organisation or business. This report is in context toSuper-drug stores PLC, which is a health and beauty retailer in UK. The report determine briefbackground of the company and the new market or Kenya in which it is going to launch itsproducts. The study will also identify various environmental factors which can affect Super-drugwhile entering into Kenya's market. Company is going to launching a new Spa therapy throughwhich it will give the best solution to customer in order to reduce their stress and tension. In thistherapy it includes body massage, facial, Acu-healing, scrups etc. This types of Spa is mixture ofhealth and beauty services through which customer can gain the advantage of reduce the healthissue as well as increase beauty Furthermore, the report will identify the various ways in whichthe company can enter into Kenya along with the different marketing strategies. TASK 1 – Background of the company and chosen country – Kenya.Super-drug stores Plc is a well-being and excellence retailer in the UK advertise. It isexchanging the 900 stores over the UK and Ireland. Its puts away make-up, skincare, scent, well-being and health, mother and child mind items. Referred to organization likewise offersexcellence and toiletry items under its own image and online well-being administrations in theregion of men's well-being, ladies' well-being, sexual well-being, heart and lungs, travel heathand other(Snow, 2015). The company is now planning to launch its new spa therapy productsand services in Kenya which is a completely new market for the organisation. Kenya is ranked22nd among 48 countries in the Africa's Sub-Saharan region. The country has growing trading orbusiness development rate in the global market. The Corporate and Top income tax rates are 30percent, other taxes consist tax on interest and value added tax. The tax burden overall is equalsto 18.7 percent of total domestic income in the country. The real target of this firm is to createcompelling association with customers to convey them a superb quality item and administrations.Promote it points is to wind up celebrated retail organization on the planet and procure thegreatest productivity and piece of the overall industry. Kenya has a simple process for starting abusiness but also made it a little expensive for registering of the property, getting electricity etc.Other the other hand Kenya's people are not much open-minded and developed in terms offashion, trends, taste and preferences.
For accomplishing its motivation organization requires to standard criticism choice forcustomers so as it can gather the different proposal and change necessity. Organization has solidcapacities since it have 900 stores over the UK and Ireland. Refereed to organisation have inexcess of 14000 quality and talented representatives which are giving their earnest attempts toaccomplish organization objective. Super-drug is presently the UK's quickest developing well-being and excellence retailer dramatically increasing its benefit in 2015.As for every the reviewit has been established that organization's items are palatable for customers and they havecompletely fulfilled and making the most of its administrations. Organization have drug storeswith meeting rooms in more than 220 stores and a further 19 contain nurture facilities. Now thecompany's target is Kenya which in an under developing country but in order to enhance marketshare. The new spa therapy products can assist in increasing the profitability of the organisationif launched successfully and accepted by the people in Kenya. Super-drug Plc needs to make sureit can utilise each and every opportunity effectively to achieve best results through launching itsnew product in Kenya.Launching a new product in KenyaAccording to the request of customer and changing their taste and inclinations of themedicinal services' item and administrations, Super-drug Plc wants to bring another well-beingadministrations into the market. The real purpose for expanding the familiarity with clients aboutheath mind administrations and item. They need some better and recognize treatment so as theycan recoup their medicinal services handicap. Organization is going to propelling another Spatreatment through which it will give the best answer for customer keeping in mind the end goalto diminish their pressure and strain. In this treatment it incorporates body massage, facial, Acu-mending, scrups and so forth. These kinds of Spa are blend of well-being and excellence benefitsthrough which customer can pick up the upside of lessen the medical problem and incrementmagnificence. For dispatch this heath and magnificence benefit in the market, organization needto build up a showcasing plan- Product - Company will present the one of a kind Spa treatment which give heath benefits andexcellence administration to clients. In this incorporates body rub, facial, Acu-mending, scrupand so forth. This will be the best answer for customer to expand their excellence andadditionally diminish strain and stress.
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