Assignment on Reboot Strategy
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Added on 2020-07-22
Assignment on Reboot Strategy
Added on 2020-07-22
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Individual Report
Table of ContentsINTRODUCTION...........................................................................................................................1Overview of Reboot strategy......................................................................................................1Evaluation of environmental impacts..........................................................................................3Strategic capabilities and sources of competitive advantage......................................................8Issues and Challenges...............................................................................................................12CONCLUSION AND RECOMMENDATIONS..........................................................................12REFERENCES..............................................................................................................................14
INTRODUCTIONIn order to sustain in competitive environment, business organisations formulates andimplements certain strategies that aid in promulgating their profitability and increasesproductivity. In accordance with this context, this individual report will cover the aspects ofstrategies formulated and implemented by Reboot, an Indian information technology enterprise.Further, this report will present the overview of Reboot strategy which helps them to sustain inthe competitive environment. How the environment impacts on the corporate will be evaluate inthis report with the help of various tools and approaches. Strategic capabilities and sources ofcompetitive advantage will be assess in this report with respect to Reboot. Various issues andchallenges faced by the organisation will be analyse in this report. At the end best suggestionsand recommendations will be provided to the management of organisation, so that they canimprove their capabilities and management efficiently and effectively.Overview of Reboot strategyReboot is India’s leading and Microsoft Registered Refurbisher providing certified andco-branded refurbished computers (PCs, laptops) and hardware which is augmented with reliablenation wide support through its branded stores. Founded by professional entrepreneurs, Rebootstrives to envision, enable and empower a new and modern India by bridging the significantdigital divide issues in a green, eco-friendly and cost effective manner (Reboot, 2017).Headquartered out of India’s cyber city Hyderabad, Reboot has expanded fast to open stores inmajor cities-Not just metros but tier 2 and tier 3 cities also. Reboot is today recognized as one ofthe most reliable and preferred name in pre-owned and refurbished systems, parts andcomponents for both unmatchable prices and reliability.Vision1Illustration 1: (Source: Reboot, 2017)
“To bridge India’s digital divide in an eco-friendly manner by building a sustainablebusiness enterprise.”MissionReboot’s mission is to be India’s first national provider to offer value-priced, certified, co-branded, pre-owned computers (PCs, laptops, etc.) and hardware; backed by a warranty andquality assurance.Reboot market approach and strategyReboot motive is to offer refurbished computers and peripheral devices to the customersat affordable and accessible prices. The CEO and strategic planner of organisation Subbaraoformulated specific strategies that help the corporation to deliver good quality refurbishedcomputers to the customers. The company strategy is to offer second hand computers with 40-60% lower price than market price (Raghavan and Raghavan, 2013). As demand of Indianconsumers regarding computer increases, the founder of Reboot, Anand Tater consider this anopportunity and start Reboot as small business organisation. Indian consumers were searchingfor computers that best fit their needs and that they were looking for the best possible values. Insearching for best value in performance and price, they were searching for ‘‘cheap’’ computers.With the effective marketing strategies, the management of Reboot, able to create awareness inIndian customers about the benefits of refurbished or second hand computers. The strategy of Reboot is to increase the penetration of refurbished computers by sellingthem to customers at relatively cheap and affordable prices. With only about 10-15 per cent ofsecondary market for computer and peripherals, the management of Reboot with their effectiveand efficient marketing strategies, became one of the leading second hand computer andperipheral provider of India (Kumar and Singh, 2016). Majority of Indian consumers wants hi-tech computers at affordable prices and the management of Reboot able to deliver them hightechnology computers at affordable price. In this manner, the management of Reboot able toreduce the e-waste generated by the disposal of computers system. Reboot primarily catered tothe top end of the e-waste management process. Reboot not only provided affordable and risk-free refurbished computers, but also advanced the cause of extending the life of a used computer.To spread awareness, the Reboot Team launched several green donation and buy-back programswhere they increased awareness of how e-waste could be managed through supply and purchaseof used computers (Sinha, 2008). Thus, by implementing these strategies, Reboot able to sustain2
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