Qualitative Research Methodology and Globalisation

This assignment focuses on qualitative research methodology as it applies to global business. It discusses various methods such as case studies, interviews, and surveys, highlighting their relevance in studying globalisation's effects on organisational operations. The assignment also touches upon the importance of cultural sensitivity and ethical considerations in qualitative research within a global context.

Research project

PART 2
1. EXECUTIVE SUMMARY
Globalisation is a process through which company enter in new markets to earn profits.
The purpose of carrying out the research project was to evaluate the advantages and
disadvantages of globalisation which company need to take care. For conducting the research
both quantitative approach and qualitative approach is used. Data is collected from questionnaire
by 35 respondents. The main findings of the research was that globalisation of company products
helps employees to maintain business and financial profits. Globalisation also creates barrier in
adapting new cultures which in-turn demotivate employees and reduce their efficiency of work.
It is recommended that company need to evaluate the market in which company want to enter.
Company also should do PESTEL and SWOT analysis to find out the potential and capability to
sustain in the market.
2. METHODOLOGY
Research methodology is a organized way of managing a research. It benefits company to
carry the research project in smooth and organised manner (Kumar, 2019). There are different
tools and method implemented to conduct the research such as qualitative and quantitative
methods which include surveys, experiments, secondary data and observations. It is necessary
for researcher to analyse and evaluate the correct methods in order complete the project
effectively. Qualitative research method is used to complete the report by detailed observation
with the context of all circumstances and events. Quantitative research method is used to create
and count statistical model which is used to test hypotheses, classify features and state
observations. The research was conducted through primary source i.e. questionnaire. It is used to
gather information from respondents. Researcher has involved models and theories to understand
the topic well so valid results are find out. In the research report graphs are prepared to display
the results. In this project 3 managers and 5 employees are involved to find out the results
(Taylor, Bogdan and DeVault, 2015).
This research has been based upon evaluating benefits and drawbacks of global business.
In order to discuss methodology to conclude this research, research philosophy, research onion
and research approach, sampling, data collection, data analysis and ethical consideration is used.
 Research Philosophy: It is a belief regarding the way data need to be collected,
evaluated and used. There are 2 types of research philosophy i.e. positivism and

interpretivist (Ledford and Gast, 2018). Positivism means reality is steady and could be
observed by an objective viewpoint. It involves manipulating the reality with variable to
identify correspondence and relation with other element. Predictions are made on the
ground of previous inter-relationships. Interpretivism is concerned with the subjective
interpretation. It is the collection of facts and figures related to human tendency and
generate real data. Pros and cons of globalisation research has been formulated by
adopting positivism philosophy of research methodology. This methodology deals with
making research approach positive to future scopes and literatures. Positivism is based on
knowledge by treating it on natural phenomenon. Along with that, its property deals with
research objective and get possible learning outcome (Fletcher, 2017).
 Research Onion: Research onion refers to a diagram that is followed by researcher to
conclude this research that lies upon different layers of research philosophy and
approaches (Koro-Ljungberg, 2015). There are three parts of research onion is Ontology,
Axiology and Epistemology and researcher will follow them to conclude this research.
Each layer of onion determines a detailed stage of project. It provides with an effective
progress which is useful to design the research methodology. Ontology makes researcher
aware about the nature of realness. Epistemology is used to find knowledge which
address facts about the topic of research. Axiology is used to learn how values impact
collection of the research (Research onion, 2017).

 Research Approach: It is important to determine the approach in which research will be
conducted. There are 2 methods for conducting i.e. inductive approach and deductive
approach (Kennedy and et.al., 2018). Inductive approach is a process where hypotheses is
not used to conduct the research instead of models are implemented to conduct the
research. Deductive approach is a process where hypotheses is conducted by the
researchers. Researcher follows deductive approach to find out the impact of
globalisation on business. Deductive approach of research lies upon data gathering and
evaluation based on chosen fact. After evaluation, researcher relate that information with
the positive and negative impact and made appropriate judgement. This approach is
generally used on those report which is concerned with positivism philosophy (Whicher,
Philbin and Aronson, 2018).
Illustration 1: Research onion
(source: Research onion, 2017.)

 Research design: It is a structure of techniques and methods used by researchers to
combine different elements of research in an organised manner to find out the results.
There are 3 research design i.e. descriptive, casual and exploratory research. Descriptive
research is used in this research project. It is beneficial for researcher because it study the
characteristics of population which include observation, survey and analysis of case
studies regardless to formulating hypotheses. It is useful because it is conducted as per
the needed objectives and aims of the project (Worthington and Bodie, 2017).
 Research strategy: It is an action plan which gives direction to efforts and thoughts and
enable researcher to conduct report systematically to get quality results. It helps to stay
focused and reduce frustration also saves time. In this research qualitative research where
questionnaire is used to collect the data and further it is analysed to get results.
 Data collection: It is a process of gathering, measuring and evaluating the information
collected by the answerer by using different techniques. Researcher will make hypotheses
according to data collected (Kumar, 2019). There are 2 methods of data collection i.e.
secondary and primary. Secondary data is collected with the help of published reports,
newspapers, journals and online whereas primary data is collected by questionnaire,
correlations, mean, mode etc. Researcher collect data by using both primary and
secondary data collection method and both qualitative and quantitative data will help
researcher to formulate this research. In order to collect data, researcher has conducted
analysis on both employees and managers of Boot. Total 35 employees of organization
was called for survey to gather quantitative data. Researcher has asked open ended
questions to managers and close ended questions to employees (Taylor, Bogdan and
DeVault, 2015).
 Sampling: It is a process statistical analysis is done on the predetermined number of
people taken from the organisation. Method of sample is determined by the type of
investigation being performed. In the research, researcher has taken 43 sample size.
(Ledford and Gast, 2018).
 Ethical consideration: It is one of the important element to be taken care while
conducting a report. According to the (Data protection act, 2018) it is responsibility of
researcher to maintain the secrecy of the data collected by the employees and mangers.

After data is collected researcher need to destroy the raw documents and papers through
which data was collected (Whicher, Philbin and Aronson, 2018).
3. RESULTS AND FINDINGS
Interview Questionnaires:
Interview question 1. Managers response to the positive effect of globalisation on
organisational business of company.
Interviewee A, B, G & H have responded that there are many positive impact of
globalisation in the business such as growing market share, capital flow, employment
opportunities. It has a positive impact because company is able to generate more revenue by
making business global. It is beneficial for company to compete in the market. International
business helps in the inflow of foreign currency which makes economy stable. Organisation is
also aware of the customer needs and quality standards to be maintained. Interviewee C, D, E &
F has responded that company get to know about new technologies and strategies which may be
used in the operation to reduce cost of production and sell product at affordable price.
Interview question 2. Managers responds to the threats on organisational operations faced
by the company in global markets.
Interviewee A,C,E & F has responded that there are political factors i.e. tariffs, taxation
policies etc. affect the organisational operation. Change in the policies by the government will
impact business in entering in new markets globally. Interviewee B, D & G said that cultural
differences are faced by organisation while expanding its business globally. Every country has
different culture and perception. Organisation need to evaluate the culture of the country first
while entering in the market. People may have less purchasing power because of that they are not
purchasing the products than company faces loss. Interviewee H said that company need to do
PESTEL analysis to identify the threats because these external factors affect a lot on the
operations of the company.
Survey Questionnaires:
Theme 1: Respondents response to whether Globalisation of your company products helps
employees to maintain their business and financial profit.
Agree 5
Disagree 30

Interpretation: From the above table it can be interpreted that out of 35 respondents 5
respondents agree because they feel that if business is diversified in different countries than it
will attract large pool of customers and generate revenue. Globalisation of product will increase
the profits of the company and grow its business. New strategies and techniques are identified to
maintain the business. 30 respondents disagree because they feel that expanding business
globally incurs huge amount of cost. There are many challenges faced by the company which
make difficulty in maintaining the profits of the business. Sometimes business may not run
effectively due to the change in need of customer which reduces the sale of the company and
decrease revenue.
Theme 2: Respondents response to whether globalisation insulates multinational and
multicultural workplace and whether it is beneficial or not.
Yes 28
No 7

Interpretation: From the above table it can be interpreted that out of 35 respondents 28
respondents think that multinational and multicultural is helpful in the workplace. It is beneficial
because for members of the organisation to adopt the culture and make strategies according to
their preference and need to increase sales. Multiculture help organisation to easily communicate
their products in the market and understand the needs and wants of the customers. It motivates
employee to learn new technologies and strategies so that they perform better. 7 respondent feel
that it is a barrier to adopt multiculture because there are different people with different beliefs,
to understand all of them is a difficult task. This will sometimes decrease the efficiency of the
employees and they will be demotivated.

Theme 3: Respondents response to globalization infuses different type of client operation
which helps to get profitable outcome for business operation.
Agree 25
Disagree 10
Interpretation: From the above table it can be interpreted that out of 35 respondents 25
respondents agree that different type of client helps company to earn profits. It is beneficial for
company to increase its productivity and continuously innovate its product by fulfilling the needs
of every client. Increase in the productivity will increase the profits of the company. 10
respondents disagree because they feel that it is not possible to address needs of all the clients
and change products accordingly. It incurs huge cost thus company is not able to earn more
profits.
Theme 4: Respondents response towards whether globalisation is helpful to maintain
political relationship among different countries.
Agree 5
Disagree 30

Interpretation: From the above table it can be interpreted that out of 35 respondents 5
respondent feel that globalisation is helpful in maintaining political relationship because
expanding in countries where political environment is similar helps company in maintaining
relation and operate effectively. 30 respondents disagree to the fact that globalisation is not
helpful to maintain political relation because, political environment can be changed anytime.
Countries may face political instability which can create difficulty in running the business
globally.
Theme 5: Respondents response to globalisation infuses capital colonisation into markets
that are financially weak.
Agree 27
Disagree 8

Interpretation: From the above table it can be interpreted that out of 35 respondents 27
respondents agree that globalisation infuses capital in the markets that are financially weak. If
company expands in the economy where unemployment rate is higher, it gives opportunities to
people for employment thus providing financial support. 8 respondents disagree because they
feel expanding in poor economy will lead company in loss as people of the country will have low
purchasing power.
4. DISCUSSION
It is discussed that there are both positive sides and negative sides to expand business
globally (Cramer, 2017). As the topic describes that company has a positive effect while growing
business globally by increasing its supply chain management so that their products are available
easily to customers at different locations. It is beneficial for company to decrease the monopoly
profits and reduce cost by innovating products. It helps company in enhancing growth and earn
return on investment for long period. Globalisation help company in entering in new markets,
attract huge customer base, identify their needs and producing products to fulfil those needs.
Company increases its productivity and sales by generating demand globally (Gill and et.al.,
2019). It also increases profits of the company and help in identifying new strategies and

technologies which is useful for company to implement it in production process to reduce cost
and make products affordable.
Globalisation also has a negative impact on company (De Jonge, 2017). Going
international has various challenges and factors which impact on the company. There are
political, economical, technological, social and legal factors which negatively affect companies.
Political factors like change in the policies of taxation and import, export effect the business.
Economical factors like fluctuation in interest rates, inflation and foreign exchange rates reduce
the sales of the company. The main issue in this report is that how globalisation affect business
operation and increase profitability (Waddell, 2017). Company expanding globally have to
change their way of conducting the business, change its marketing strategies, change financial
recording process etc. this incur huge cost and affect the operation of business. On the other hand
company also increase profits from the global markets by innovating the products according to
the needs of customers by using new technologies and reducing production process to make its
goods affordable. By making its products affordable to customers, company attracts new
customers and increase its market share (Calvo, Rodeiro-Pazos and Fernández-López, 2017).
5. CONCLUSION
From the above study it can be concluded that company need to look at both the positive
and negative side while expanding its business globally. For conducting the report different
approaches and philosophies are used by researcher to understand and find out the results. Both
qualitative and quantitative data is used to find out the accurate result. Researcher has conducted
both interviews and survey to collect the information. Globalisation help company in entering in
new markets by evaluating the needs, strategies and new technology that will be beneficial for
company to compete in the market. It uses all the resources effectively and efficiently. From the
research it is identified that there are many challenges that company face while growing
internationally such as technological, political, economical and environmental factors.
Globalisation helps in increasing labour productivity. From the survey conducted it has been
identified that globalisation of company products helps employees to maintain business and
financial profits. Globalisation also creates barrier in adapting new cultures which in-turn
demotivate employees and reduce their efficiency of work. Sometimes globalisation helps in
maintaining political relationship and sometimes it creates barrier for company to sustain in the
market. Managers of the company feels that it has positive effect on business as growing

business helps in technological upgradation, new strategies and ideas, identifying current trends,
flow of foreign capital. It can also be concluded that there are many threats while operating
business in the global markets such as due to change in the economic conditions people may
have low purchasing power so they will spend less which reduces the sales of the company and
decrease profits. Due to political instability company may face high taxation rates which creates
a barrier for company to sustain in the market and compete globally.
6. RECOMMENDATION
From the above research it can be recommended that company need to evaluate the
market in which company want to enter. Company also should do PESTEL and SWOT analysis
to find out the potential and capability to sustain in the market. Company can conduct induction
session for the employees and managers of the company so that it is easy to adopt their cultures.
Company should identify markets having same economic conditions so that business can
increase its sales and productivity. Company also can make various strategy to attract new
customers and create its brand image to gain competitive advantage.
7. REFELECTION
From this report I realised that I am being lacking behind in several parts which I will try
to improve as soon as possible. I realised that, from the past few years I'm an not able to deliver
my thoughts and ideas in front of my team and employees, I was advised before also by my
friends but I ignored, but now I will improve my skills to express my views and communicate in
a better manner in a better way in front of my employees. I tried to speak and communicate but
was not able to do so and people demotivated me for the same. I will try my best to improve my
communication skills and will show that I have rectified the errors in me.
I have noticed recently that I am going to office on time but not able to complete my
work on time, so I will make a perfect schedule for that and prioritize the work. For this I need to
prioritize my important work and wisely schedule the daily routine so that I am able to complete
my tasks on time and I can overcome from the drawback delaying the work.
Seniors suggested me that I am not able to solve problems and make them much
complicated, so I will try to overcome this drawback to solve problems by attending workshops
and will try my best to overcome for the same. This will help me to meet my objectives and
goals in a significant manner.

REFERENCES
Books and journals
Calvo, N., Rodeiro-Pazos, D. and Fernández-López, S., 2017. Science and technology parks as
accelerators of knowledge-intensive business services. A case study. International Journal
of Business and Globalisation. 18(1). pp.42-57.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for
business. Routledge.
De Jonge, A., 2017. Simon Baughen, Human Rights and Corporate Wrongs: Closing the
Governance Gap. Corporations, Globalisation and the Law.(Cheltenham: Edward Elgar,
2015), 271 pp. Business and Human Rights Journal. 2(2). pp.383-386.
Fletcher, A. J., 2017. Applying critical realism in qualitative research: methodology meets
method. International Journal of Social Research Methodology. 20(2). pp.181-194.
Gill, A. and et.al., 2019. The impact of working capital management on the decision of Indian
production firms about the amount of dividends. International Journal of Business and
Globalisation. 22(3). pp.372-388.
Kennedy, N. and et.al., 2018. Conversations for Connection: An Outcome Assessment of the
Hold‐Me‐Tight Relationship‐Education Program, and Recommendations for Improving
Future Research Methodology in Relationship Education. Journal of marital and family
therapy.
Koro-Ljungberg, M., 2015. Reconceptualizing qualitative research: Methodologies without
methodology. Sage Publications.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Ledford, J. R. and Gast, D. L., 2018. Single case research methodology: Applications in special
education and behavioral sciences. Routledge.
Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Waddell, S., 2017. Global Action Networks: A Global Invention Helping Business Make
Globalisation Work for All 1. In Globalization and Corporate Citizenship: The Alternative
Gaze(pp. 31-52). Routledge.
Whicher, D., Philbin, S. and Aronson, N., 2018. An overview of the impact of rare disease
characteristics on research methodology. Orphanet journal of rare diseases, 13(1), p.14.
Worthington, D.L. and Bodie, G.D. eds., 2017. The sourcebook of listening research:
Methodology and measures. John Wiley & Sons.
Online
Data protection act. 2018. [online]. available
through<https://www.gov.uk/government/collections/data-protection-act-2018>
Research onion. 2017. [online]. available through
<https://www.allassignmenthelp.co.uk/blog/research-onion-made-easy-to-understand-and-
follow/>

APPENDIX
1. Research log book

2. Questionnaire
Interview Questionnaires:
 What are the positive effects of globalisation on organisational business of your
company?
 What are the threats you witness on organisational operation of your company during
business operation in global market?
Survey Questionnaires:
 Globalisation of your company products helps employees to maintain their business and
financial profit. Do you agree?
 Globalisation insulates multinational and multicultural workplace. Do you think that it is
helpful for workplace operation and motivation?
 Globalization infuses different type of client operation which helps to get profitable
outcome for business operation. Do you agree with that?
 Globalisation is helpful to maintain political relationship among different countries. Do
you agree?

 Globalisation infuses capital colonisation into markets that are financially weak. Do you
agree?