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Assignment on Room Division

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Added on  2020-10-04

Assignment on Room Division

   Added on 2020-10-04

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Room Division1
Assignment on Room Division_1
INTRODUCTIONRoom division is a concept which is used in the context of hospitality sector. There aretwo departments on which this concept is focused, Housekeeping and Front office. The formerone is involved in the activities of cleaning and developing an environment which is enjoyablefor guest in the hotel. On the other hand, front office task is to manage the flow of guest andrepresent hotel in a positive way in front of the incoming flow of consumers. It includesreceptions, managers, attendants, etc. the main job of this division is that, they gather all theinformation from the guest and accordingly provide them with rooms as well as services (Ab-Rahman and Sulaiman, 2011). Also the front office assist guest by solving their queries andissues in a proper manner. This report is based on the Five seasons hotel that is located inWinchester. It is a leading hospitality provider offering its services across United Kingdom. Inthis project various roles and responsibilities of front office as well as legal and statutoryrequirements which are important for operation in room division will be covered. Also variouscalculation that are done for managing the flow of guest is stated in this report.TASK B4.1 Description about revenue/yield management with practical exampleIt is very important for hotel industry to provide services at a very reasonable rate as itattracts huge number of customers towards organisation. But it is very difficult for hospitalityproviders to compete with lower prices as this reduce the margin of profits. Also it is a verycomplex process to set room prices in the competitive market where there are major companieswhich can afford such strategy (Abbott, 2014). Business entities have to face various types ofissues and problems which makes it even more difficult for them to attain their goals andobjectives efficiently. That is why it is very important for the Five seasons hotel to use varioustools and techniques as to attract more customers and meet out different objectives in a efficientas well as effective way. Yield management: It is a activity which is used for analysing and factorisation of usersactions for achieving highest level of profits from the offered services. This methods is acollection of merchandising value and bulk state (Hartshorn, 2012). It is usually considered to bea tactical method instead of being strategic one. In service industry, the number of buyers is hugewho are differentiated on the basis of their behaviour. This is why it is not possible for each and2
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every customer to be able to pay the same price like their counterparts. The performance of thisindustry is based on the occupancy percentage that is noted on daily basis. Hotel revenue management: The prime goal of revenue management is that it providesright information to right person at right time as to offer appropriate rates to customers. Thisconcept states about various ways which can be used for making more profits (Dong, Chen andBao, 2012). The hotel rooms are limited in number and also services offered are of perishablenature. This method assist in increasing the revenue of organisation by using various ways. Itsmooth-en up the flow of information which enable front office in offering proper discounts andprices to the incoming customers. This techniques is totally about balancing demand andcapacity by forecasting future prices with a aim to boost hotel profits and resources. 4.2 Analytical review of sales techniques used to promote and maximise revenueIn hotel industry, there are different type of customers who are divided in terms ofvarious classes, needs and desires. The cited company can divide the room as per therequirement of customers, it can be luxurious, budgeted and lower rate rooms. With this methodthe firm can earn higher level of profits as they will be be able to offer right room at right priceto right customer (Gooley, 2010). Moreover there are various approaches that can be used bycompany as boost sales as to attain their business objectives and aims in a effective manner. Thefollowing approaches of sales will assist organisation in boosting their sales:Stating stories with contrast: The manager can state about various stories of past incidentwhich can be used for attracting customers towards organisation services. These storiesassist in building up a power perception in the mind of consumer which drives him to usethe services of hotel. Making customer hero: The end user of services are the king of the market. Organisationsneed to make them feel like one of the hero by serving them with qualitative services(Durkheim, 2014). If The cited firm is able to do so then their revenue will increase andthey will be able to achieve their targets as well as goals in a set period of time. Variousdiscounting schemes can be used for attracting consumer. Following are the various rateswhich are offered to consumers. 3
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