Assignment on Social Marketing
Added on 2021-06-18
7 Pages1293 Words33 Views
Running head: SOCIAL MARKETING Social MarketingName of the Student Name of the University Author’s Note
1SOCIAL MARKETING Table of Contents Article 1: Contemporary marketing practice: theoretical propositions and practical implications.2Article 2: Export marketing information-gathering and processing in small and medium-sizedenterprises........................................................................................................................................3Article 3: Relationalism in marketing channels and marketing strategy.........................................4Reference List:.................................................................................................................................6
2SOCIAL MARKETING Article 1: Contemporary marketing practice: theoretical propositions and practicalimplicationsLindgreen, Palmer and Vanhamme (2004) opined in this article that the concept ofmarketing practice has rendered a significant change on the overall business scenario. At theinitial stage of business field, most of the eminent business personalities focused on quality oftheir products as well as services. As a result, the business sphere was very much restrictedwithin specific geographic boundary. In contemporary business practices, the emergence ofmarketing has brought a revolution on the overall business success. The primary objective of thisvery specific article is to introduce different transformations of marketing. Marketing transformations can be distinguished in two major types that includetransaction marketing and relationship marketing. The primary objective of transactionalmarketing is to gain customers’ attention. This specific marketing practice believes that thebusiness experts need to gain customers attention by promoting their products and services.Effective promotional method can easily grab the attention of customers. In this situation, thebusiness experts believe that products should be introduced in the doorstep of customers forgrabbing their attention. On the other hand, the concept of relationship marketing is another significant ways ofdrawing the attention of customers. The primary objective of relationship marketing is to retaincustomers in order to build market sustainability. In order to make effective customer retentionplan the business experts have to segregate the market as per geographic, demographic andpsychographic segmentation. As per geographic areas and income status of the employees, thebusiness experts intend to select the target market. In addition, after implementing marketing
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