Assignment on Social Media Tool

Research Project

Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: “To evaluate the usefulness of social media tools in influencing the
promotional activities of the firm”.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
“To evaluate the usefulness of social media tools in influencing the promotional activities of
the firm”. A case study on Oak Cash & Carry Ltd.
Research objectives (e.g what is the question you want to answer? What do you want to learn how to
do? What do you want to find out?):
Technological advancement is the most important and significant way for the ak Cash & Carry
Ltd in order to maximise their sales and revenues within predetermined time period. Concet of
social media is large which will effect on business operations and sales in a direct manner.
Company can use digital technology they they can easily maximise customer base and retain
long run sustinability at marketplace. Social media is also more essential and significant for the
organisation to promote their products and services to the customers and in the market. Thus,
social media is highly effect on promotional activities of company.
 To identify the concept of social media marketing and its role in small business growth.
 To analyse the major benefits of social media tools in the context of Oak Cash & Carry
Ltd. To analyse the usefulness of social media tools in enhancing the promotional activities of
the firm.
Research Questions
 What is the concept of social media tools and its role in small business growth?
 What are the major benefits of social media tools in developing the operations of Oak
Cash & Carry Ltd?
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 What are the usefulness of social media tools in enhancing the promotional activities of
the firm?
Section Two: Reasons for choosing this research project
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