STAKEHOLDER ANALYSIS OF SAMSUNG REPORT 2022

Running head: STAKEHOLDER ANALYSIS OF SAMSUNG
STAKEHOLDER ANALYSIS OF SAMSUNG
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Author’s Note

STAKEHOLDER ANALYSIS OF SAMSUNG1
EXECUTIVE SUMMARY:
This report discusses about the importance of the stakeholder in a company. In order to identify
the importance of the stakeholders of the company, stakeholder matrix and PESTLE analysis are
being conducted. Samsung is taken as the example for understanding the importance of the
stakeholder of the company. The discussion is made based on the internal and external
stakeholder of the company. The report also tries to identify most important stakeholder that
determines the company’s decisions. The report also discusses about the dominant stakeholder of
Samsung’s rival company, Apple Inc.

STAKEHOLDER ANALYSIS OF SAMSUNG2
Table of Contents
INTRODUCTION:..............................................................................................................3
INTERNALAND EXTERNALSTAKEHOLDERS:..........................................................4
Political Factors and External Stakeholder:.....................................................................4
Economic Factors:...........................................................................................................4
Social Factors:.................................................................................................................5
Technology Factors:........................................................................................................6
Environmental Factors:....................................................................................................6
Legal Factors:..................................................................................................................7
Internal Stakeholders:......................................................................................................8
STAKEHOLDER MATRIX:..............................................................................................8
RIVAL COMPANY:.........................................................................................................13
CONCLUSION:................................................................................................................14
REFERENCES:.................................................................................................................15

STAKEHOLDER ANALYSIS OF SAMSUNG3
INTRODUCTION:
Samsung is a South Korean multinational conglomerate. The company headquartered in
Samsung Town, Seoul. Samsung is also one of the largest conglomerates of South Korea. The
company was founded back in 1938 as a trading company by Lee Byung-chul. The company
diversified their business in many areas just less than three decades. During 1970 the company
was involved in food processing, textiles, insurance, and securities and even in retail industry.
During 1960s the company first entered in the electronic industry, which is also marked as the
one of the biggest milestone for the company. During late 1960 the company also entered in the
shipbuilding and construction industries. This business assists the company to grow even more in
future. During the starting of 21st century the company’s electronic industry saw a huge growth
in their business. During the end of 2017, the company became 6th most valuable company in the
world. The company is also one of the highest manufacturers of the war machines and
ammunition. The company’s main income comes from the electronic industry. The introduction
of smartphone like Galaxy series and the Samsung 4K televisions boost the growth of the
company. By the end of second decade of 21st century the company became one of the largest
companies of the world with the total valuation of $61.1 billion.
In order to identify the secret behind the success of Samsung, this report researched about
the functional areas of the business. The report also deals with the internal and external
stakeholder’s interests. The PESTLE analysis has been conducted for identifying the nature and
interests of the stakeholders (Cheng et al., 2015). The stakeholder matrix is also being used for
identifying the problems that are associated with the stakeholders. This report also states about
the steps that the company can adopt in order to mitigate the problems that are associated with
the company’s both internal and external stakeholders.