Assignment on Strategic Analysis

Strategic
analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
1. Overview of Amazon.........................................................................................................1
2. Two perspectives in strategic management........................................................................2
2.1 Outside-in perspective in strategic management..............................................................2
2.2 Inside-out perspective of strategic management.............................................................6
3. Comparison and contrast of the two perspectives............................................................10
4. Contribution and limitation of the two perspectives........................................................10
4.1 Outside-in perspective ...................................................................................................10
4.2 Inside out perspective.....................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Strategic analysis is the procedure which includes the activities regarding research of
business environment where large number of organisation operates their functions along with
their own analysis. The two major aspects which helps in external and internal analysis includes
PESTLE and SWOT. It provides the opportunity regarding identification of path where they
faced least resistance in accomplishment of their goals. The main purpose behind all such
evaluation is build effective strategies and plans to bring changes in organisation which
contributes in attainment of competitive advantage and success in market. The main steps which
helps to make strong plans in organisation includes identification of mission and purpose, goals,
objectives, actual implementation and evaluation process. Strategy formulation includes
combination of three main processes which are known as situation analysis, self-evaluation and
competitor analysis. Amazon is e-commerce organisation which provides different types of
products and services through use of digital platform.
In the present report explain about porter five forces to analyse competition which is
present in market, Porter generic strategy to ascertain their internal strength to effectively use
their resources to accomplish objectives. Also, make comparison of both strategies to draw valid
conclusions in development core competence in functions.
TASK
1. Overview of Amazon
Amazon is an internet retailer which provides their functions in online shopping industry.
It was founded by Jeff Bezos in 1994. The main headquarter of organisation is in Seattle,
Washington, US. At present they covered all the areas of world where their business operations
are carried to effectively provide their different products and services. At first Amazon started
their business through providence of online books on their website which is known as
amazon.com. After the success in their business they start providing many other products such as
software's, electronic products, furniture, toys, food and jewellery. It is observed that in terms of
revenue and market capitalisation Amazon is biggest internet retailer in the word. But in terms of
sales it comes on second position after Alibaba Group. Amazon is also known as largest provider
of cloud infrastructure services. To conduct their business activities various retail websites are
designed for different nations includes United States, United Kingdom, Ireland, France, Canada,
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