Strategic Analysis Woolworth Supermarket of Australia 2022

Running head: STRATEGIC ANALYSIS
Strateg
ic
Analysi
s
August 22
2019

STRATEGIC ANALYSIS 1
Table of Contents
Introduction................................................................................................................................2
Background of Woolworths...................................................................................................2
PESTLE Analysis...................................................................................................................3
Political Force....................................................................................................................3
Economic Force.................................................................................................................4
Social Force........................................................................................................................4
Technological Force...........................................................................................................4
Legal Force.........................................................................................................................5
Environmental Force..........................................................................................................5
Porter Five Force Analysis.....................................................................................................6
Threat of Substitute Products.............................................................................................6
Threat of New Entrant in the Market.................................................................................6
Competition among Existing Players.................................................................................6
Power of Suppliers.............................................................................................................7
Power of Buyers.................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

STRATEGIC ANALYSIS 2
Introduction
Strategic analysis is a procedure that is comprised of conducting research about the
business environment of a company in which it operates. Strategic analysis is very important
to frame the plan for the decision making procedure and smooth operations of the company.
With the support of strategic planning, the set goals of the business can be attained. In regular
strive to enhance, business should intermittently conduct the strategic analysis that will, in
return, support them in defining the areas that need to be enhanced and areas that are doing
well of the organization. For a business to operate effectively, it is essential to think regarding
how positive alterations in the business have to be executed (Rothaermel, 2013). The aim of
this report is to present the strategic analysis of Woolworths Supermarket of Australia in
order to analyse the factors that impact the performance of the company in the supermarket
industry.
Background of Woolworths
Woolworths Supermarkets is the supermarket/grocery store chain of Australia
handled and owned by Woolworths Group. The supermarket chain was established in the
year 1924. Coles and Woolworths create near duopoly in the supermarket industry of
Australia and covering around 80% of the market share. Woolworths majorly specialise in
vending groceries such as fruit, packaged food, vegetables, etc., but also sells magazines,
beauty products, stationery items, DVDs, baby and pet supplies, household and health
products. The supermarket presently has established over 1000 stores all over in Australia.
The 1000 store comprises 976 Supermarkets and 19 are the "Metro" convenience stores
operate under same logo (Woolworths Group Limited, 2019). The company also run
Woolworths Online in the Australian market with the website name Woolworths.com.au,
formerly called as "HomeShop", as the "click and collect" and home shopping service with