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Strategic Management Strategic Management and Leadership Q1 Ryanair

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Added on  2020-04-21

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Running Head: Strategic Management Strategic Management 10 Ryanair Strategic Management and Leadership Q1 2 Porter’s Five Forces Model 2 Q2 4 Ryanair’s business model and its performance 4 Ryanair’s generic strategy 4 Porter’s strengths and Weaknesses of Ryanair 5 References 6 Q1 European airline industry is growing rapidly and Ryanair is one of the airline industry’s companies in Europe. Ryanair is known for rendering low fares air services but they have also concentrated on the quality of the services provided to its

Strategic Management Strategic Management and Leadership Q1 Ryanair

   Added on 2020-04-21

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Running Head: Strategic Management RYANAIRStrategic Management and Leadership
Strategic Management Strategic Management and Leadership Q1 Ryanair_1
Strategic Management 1Table of ContentsQ1....................................................................................................................................................2Porter’s Five Forces Model..........................................................................................................2Q2....................................................................................................................................................4Ryanair’s business model and its performance............................................................................4Ryanair’s generic strategy............................................................................................................4Strengths and Weaknesses of Ryanair.........................................................................................5References........................................................................................................................................6
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Strategic Management 2Q1European airline industry is growing rapidly and Ryanair is one of the airline industry’s companies in Europe. It is known for rendering air services at cheaper rates. Their primary visionis to get the peak position in the European airline industry through providing unique offers and services to its consumers. Ryanair is known for rendering low fares air services but they have also concentrated on the quality of the services provided to its customers (Adair & John, 2009). This helps the organization to develop unique and positive image in the customer’s mind. There are a number of companies are engaged in the European airline industry but Ryanair has made their separate image through rendering improvised services, enhancing customers’ experience at very cheap rates. This is the biggest competitive advantage they have gained in the European Airline industry. As per the Association of European Airlines, Ryanair has maintained their rate of cancellation of flights and along with this; their flights are always on time which is the major factor for enhancing the customer experience (Anderson, Narus & Narayandas, 2009). Human resource management of the Ryanair is capable enough to resolve the queries of the customers from loss of bags to any severe issue on priority basis. Apart from these services, organization has also adopted the strategies of feedbacks and surveys which include the taking feedbacks fromthe customers after availing the services of the company. This helps the organization to make their services better with the implementation of the suggestions given by the customers (Bamber,et. al., 2009).In terms of the competitive business environment, there are two types of people, one who wants to avail the luxurious services without considering the amount to be paid and the other one who wants to save the money for their future unexpected expenditures and still wants to avail some
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Strategic Management 3luxurious services. Ryanair is helping the other category of people through rendering them the luxurious and air services at cheaper fares (Hill, Jones & Schilling, 2014). This is the most attractive strategy of the Ryanair which has helped the organization for enhancing the demand for their services as well as it has also provided them appropriate competitive advantage in the European airline industry. Primary competitors of Ryanair are British Airways, EasyJet, Lufthansa, Alitalia, and Air France. Primary competitive factors amongst these airline companiesare price, promotional offers, seating capacity, quality of service, etc. All airline companies need to evaluate certain strategies and the techniques for enhancing their importance in the European airline industry (Ho, 2014). This is because small mistake could generate negative results for the organization as well as the goodwill of the organization will also be ruined. While big airline companies carry competition on different level such as introduction of the new routes, introduction of non-stop flights between the most visited placed, implementation of the passenger’s feedbacks in the operations, etc. in order to gain competitive advantage as well as to enhance their opportunities for expanding their business in the international market (Jiang & Li, 2016).Porter’s Five Forces ModelThe threat of New Entrants: European airline industry is struggling with aggressive competition. In these conditions, new entrant’s needs to adopt some unique strategies through which they could render some extreme services those are not rendered by the existing airline companies in Europe. This factor is tolerable because there are no such services left which are not rendered by the existing airline companies (Johnson, Scholes & Whittington, 2008).The bargaining power of buyers: Ryanair is gaining adequate advantage from this factor because bargaining power of buyers is quite high in Europe because they have various options.
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