What Makes an Organization Attractive?

This assignment delves into the concept of organizational attractiveness, examining the factors that draw talented individuals to specific companies. It explores attributes such as clear job descriptions, competitive benefits, positive corporate culture, employee communication policies, and empowerment opportunities. The analysis emphasizes the importance of a strong Employee Value Proposition (EVP) and how organizations can cultivate an attractive work environment to attract and retain top performers.

talent management
Organization Attractiveness

Table of Contents
Introduction.................................................................................................................................................1
Attributes that makes an organization attractive..........................................................................................1
Applicability of attributes identified............................................................................................................1
Main attributes that contribute talented people............................................................................................1
References...................................................................................................................................................3

Introduction
The discussion is regarding Organizational Attractiveness, that there are attributes which makes
an organization attractive at the time of applying for a position. Here it is discussed what
attributes attracts, how they attracts and whether they are applicable to recruit general workforce.
Finding those attributes which contributes to talented people that they chose one organization
over another.
Attributes that makes an organization attractive
It is suggested that to make a company attractive with an intention to hire high-performing
employees who would allow the company to grow. In order to do so the company is required to
make few small changes to overhaul the company’s culture (Silzer, & Dowell, (Eds.), 2010).
 The company who outlines their job description and explain well enough to employees
the requirements to move up in their company.
 A company must offer devise benefits and attractive salary packages who would meet or
may be exceed the industry standards.
 A positive corporate culture is far more attractive than any other perks in a company. The
mediocrity and negativity, politics at workplace are huge turnoffs.
 An employee communication policy is an attractive attribute for employees where
managers and supervisors communicate with employees to discuss future changes and
exchange ideas, it is one of the effective approach.
 Empowering employees by giving them freedom to work and explain them that how they
can contribute to the success and make clear by specifying them the expectations from
them (Leekha Chhabra, and Sharma, 2014).
Applicability of attributes identified
The attributes which are identified will definitely be applicable to recruit the talent within the
general workforce. As the workforce is the main element of an organization their empowerment,
a positive corporate culture and perfectly defined requirements and expectation from employees
will attract the general workforce.

Main attributes that contribute talented people
Companies with strong and effective EVPs (employee value proposition) which is related to a
company’s brand who would attract people to join organization. Having a strong EVP approach
would attract the applicants who will most likely be best performers and befitted to the culture of
the company. By following employee value proposition, company can understand their top
performers through a definitive guide which attracts potential applicants by way of
characterizing the needs of organization that what they are expecting from applicants. This whole
scenario will guide applicants to perform well enough and entice other people to follow the lead
(Vomberg, Homburg, & Bornemann, 2015).
Company can define their corporate culture and values and be consistent of what they do. In a
corporate culture when workforce is committed to the objectives of organization also engage to
work for their personal success. A healthy and honest corporate culture will attract employees
who are fit for the job and who would align their values with the corporate ones. This projects
positivity all over and ultimately embrace customers and applicants as well (Gallup, 2017).
Organization can showcase their whimsical work environment and promises to maintain the
same over the years in order to recruit the top talent in their organization. The organization who
embrace an innovative culture which supports communication within their teams. Resultant
employees will put their best of ability to reach goals of a company.

References
Gallup, I. (2017). What Attracts the Best Employees to a Company?. [online] Gallup.com.
Available at: http://news.gallup.com/businessjournal/189212/attracts-best-employees-
company.aspx [Accessed 2 Nov. 2017].
Leekha Chhabra, N., & Sharma, S. (2014). Employer branding: strategy for improving employer
attractiveness. International Journal of Organizational Analysis, 22(1), 48-60.
Silzer, R., & Dowell, B. E. (Eds.). (2010). Strategy-driven talent management: A leadership
imperative. San Francisco, CA: Jossey-Bass.
Vomberg, A., Homburg, C., & Bornemann, T. (2015). Talented people and strong brands: The
contribution of human capital and brand equity to firm value. Strategic Management
Journal, 36(13), 2122-2131.