Business Funding and Growth Strategies

This assignment explores various strategies for business success and growth. It examines different funding sources available to companies, the influence of digital technologies on growth, and the importance of succession planning. The analysis incorporates tools like SWOT analysis and the Ansoff Matrix to identify strengths, weaknesses, opportunities, and threats, as well as potential growth strategies. Additionally, it delves into employee and customer benefits within a successful business model.

Planning for Growth

TABLE OF CONTENTS
Table of Contents.............................................................................................................................2
Introduction......................................................................................................................................3
P1 Evaluating growth opportunities and justify these considerations within an organisational
context....................................................................................................................................3
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix for Nisa
retail company :-.....................................................................................................................4
P3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source :-...................................................................................................5
P4 Design a business plan for growth that includes financial information and strategic
objectives for scaling up NISA company :-...........................................................................6
P5 Assess exit or succession options for a small business explaining the benefits and
drawbacks of each option :-....................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

Introduction
For every organisation it is important to focus on their growth and development in respect to
make good position in the c ompetitive market. Small Medium organisation need to expand the
business. There are different types of opportunities are available for the company which help in
expanding business. The present report is based in Nisa company which is one of the grocery
company who is operating its business in retail industry. The present report covers the
opportunities for growth applying Ansoff’s growth vector matrix. Along with this, a business
plan for growth that includes financial information and strategic objectives is designed.
P1 Evaluating growth opportunities and justify these considerations within an organisational
context
`In the market so many companies are available and they run their business in best way.
Day by day they earn reward and profit and explore their business in more locations or areas. If
any company want to explore their business in more areas then should complete the many task
and they should use important activity which available in the market. If your growth
opportunities increase then your profit also will be increase. The most important growth
opportunities are digital technology (Hussain, Khattak and Latif, 2013). Through digital
technology your company can explore your business in more areas and can be able to make more
customers in the world wide basis. In the digital technology you can use the online marketing
which is beneficence for the business. Through digital technology your company can marketing
anywhere in the world. In the market so many growth opportunities are available, but important
thing is which opportunity you will take in the right time. Your company can start the many
programmes, training session, arrange the meetings, and develop the employees and customers
for the product and services , so employee can able to give their best to the customers and
employee can able to sale their product to their customers in a lot of numbers and from this
activity your company will be reach on the top and will be more popular compare then past
value. Digital technology is very best marketing activity for the business. It known for marketing
of products, services using technologies on the internet, mobile phones, display advertising and
any other digital medium. Internet is the biggest marketing activity in the business. Internet has
the power of explore anything anywhere in the world. In the big cities, rural areas and in almost
countries internet is available. And the company use the internet marketing for their business..
Social media or an email is the good way for promote your business and explore your product n

the worldwide easily. But digital technology impact so many thing on the business like need
more investment, more fund, more time, need employee who can use the social media, who can
able to do these types of activities and who known about the internet, social media, and digital
technology. From digital technology company can get the more profit and best benefits.
Resources, Capabilities and Core competencies
Resources Value Rare Imitation Organization Competitive
Advantage
Customer
Network and
Loyalty
Yes, 1/4 of
the
customers
contribute to
more than
half of the
sales
revenue
Yes, firm
has
invested to
develop a
strong
customer
loyalty
Has been
tried by
competitors
but none of
them are as
successful
Company is
leveraging the
customer
loyalty
Provide
medium term
competitive
advantage
Brand Positioning
in Comparison to
the Competitors
Yes No
Can be
imitated by
competitors
Yes, the firm
has situated its
brands based on
consumer
behavior
Temporary
Competitive
Advantage
Brand awareness Yes Yes No
Nisa has
utilized its
foremost brand
position in
grocery
segment
Sustainable
Competitive
Advantage
Distribution and
Logistics Costs
Competitiveness
Yes, as it
helps in
delivering
lower costs
No
Can be
imitated by
competitors
but it is
difficult
Yes
Medium to
Long Term
Competitive
Advantage
Porter’s generic strategy
In order to achieve competitive advantages in the retail sector, Nisa can implement
differentiation strategy that aims at the broad market which consists the development of a
product or services with unique characteristics. For example – Nisa can focus on providing food
products online in order to attract more number of customers and enter into a new market.

M1: Discussing the option for growth
Company can start the internet marketing for explore their business. In the internet company can
use social media marketing via Facebook, twitter, snap chat, Instagram, and many more social
sites. By digital technology popularity will be increase and customers also increase. digital
technology is much potential to marketers as it does to costumers. digital technology is the main
thing to promote your business in websites, blogs, internet banner ads, online video content and
pay per click advertising on the internet or social sites. digital technology is more affordable than
traditional offline marketing activities
D1 Critically evaluate specific options
It is critically evaluated that any one through advertising on internet company can easily
make its customers aware of products and services. Along with this, it can easily company can
face issue if people are not aware of their firm products.
P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix for Nisa retail
company :-
The Ansoff's growth vector matrix is one of the best strategic planning tools that describe
a framework to help managers, business executives and marketing staff and it according to the
future growth and it also provide these all the thing to the Nisa retail company. Ansoff’s growth
vector matrix describe that how to sale company;s product in very best way and it makes strategy
for giving best services to their customers. It is help in increase the share market. From Ansoff’s
growth vector matrix company can develop in the market development and product
development. Ansoff’s growth vector matrix is the main strategy to explore the business and get
more reward and profit in the Nisa retail company. Ansoff’s growth vector matrix is depend on
two things. First is about current products or new product and second is new markets or current
market. Ansoff’s growth vector matrix has the many growth option in the business and these are
market penetration strategy about current products and markets, Product and service
development planning or strategy for the current products and new markets, Market development
strategy for new market and current products and diversification in new products and new
market. By Ansoff’s growth vector matrix company's get many opportunities for the grow their
business. First opportunity is financial growth in the market. Ansoff’s growth vector matrix is
the very best strategy for run any business (McDonald and Wilson, 2016). In the Ansoff’s

growth vector matrix company get the best opportunity in the market. They develop market, so
people can easily but the product according to their needs and from market development
company can launch the new product easily and customers can buy that product easily. By
product development people can get the best product according to their need and customer will
be happy and satisfy with company's services and product (Rahman, 2014). In the market
development sales channel, online or direct sale types of department will work. Company get
opportunity in the market and increase their market strength which profitable for the Nisa retail
company. They can target different types or people and different types of group for the product
sale. By Ansoff’s growth vector matrix company has the opportunity of increase the customers
number and selling more of the existing products to existing customers. From market
development it is the best approach is to attract new customers to an existing product. Through
Ansoff’s growth vector matrix Nisa retail company explore their business in world wide and they
can earn the more profit. By Ansoff’s growth vector matrix company can start their business in
any place of world and sale their product. They can sale their product by online (Zhang, 2017).
Ansoff’s growth vector matrix is need for the company for the best way in selling the product,
launch the new product, launch product in a new market and some of existing product in new
market and current market. Ansoff’s growth vector matrix is the easiest and biggest way for the
explore business in world wide.
P3 Assess the potential sources of funding available to businesses and discuss benefits and
drawbacks of each source :-
Nisa company is very growing company in the industry but if you are run the business ,
some issue come with big problem. And in that so many factors affect to business. For run the
business so many fund need by company. Because company launches new product and increase
the sale and for that company need the fund and that is main issue of company. But in the market
so many sources to arrange the fund (Chiu, 2006). If Nisa company need the fund , then
company can use the many of sources in the market. and the fund sources are Loan stock, bank
loan, the capital markets, Retained earnings, bank borrowing, government sources, business
expansion scheme fund and venture capital. And other sources are also available in the market
like Friend and family, government funding, bootstrapping and credit unions and angel investor
and venture capitalists. From these all sources company can get the fund easily. If you are

arrange the the fund from then you have to complete the bank's requirement and documentation.
From any sources you are arranging the fund you have to complete their requirement and
formalities as in documentation. More sources are available in the market for fund. That are
smart leases, local and state economic development organisations, customers, vendors, small
business innovation research, The increment financing, Internal revenue service etc. These all are
the best sources for the fund and from these all sources you can run the business very smoothly
and your company will grow as fast as you want. so many factors here for the fund and that
factors are very important to the company. If you arranging the fund from any of these source,
Then you get some benefits and you get some drawbacks. In the benefits from the sources which
describe in the paragraph is that you are using bank loan process, you need all documents which
require by bank and this is the main issue of any business, because company don't have some
document which require in bank. From the source so many troubles comes and go like higher
interest rate but can run the business easily (McDonald and Wilson, 2016). Your company can
get more profit but also cost will be increase in the business and it is affect to the business and
staff. These all sources has some advantage and some disadvantage. Advantages are company
get fund easlity, earn reward, complete the target, invest more etx but disadvantages are if your
source is bank then you have to pay interest and fund according to their time , some condition
require by bank and it fulfil by company. If you will not be able for the pay the interest or
instalment then bank has authority to take an action against your company, your company's value
can be decrease from these all sources and bank has rights to take some serious action on your
company.
M2 Evaluate potential sources of funding
One of the potential sources of funding is Retained profit in which company used its own
money and do not need to pay interest to others. Along with this if company suffer from loss
then it does not need to pay others for losses.
D2Critically evaluate potential sources of funding with justified argument for the adoption
It is critically evaluated that bank loan is one of the appropriate sources of funding in
which company can take loan for longer period. However, one of its negative impact is that firm
need to pay interest every month.

P4 Design a business plan for growth that includes financial information and strategic objectives
for scaling up NISA company :-
Overview of company
Nisa retail limited is a biggest and purchasing of independent retailers and wholesalers in
the UK. It is the large grop of company in the market and company has so many member in their
business for run their business. As of 2012, Nisa retail limited represents over 1020 registered
shareholders operating over 4000 convenience stores and small supermarkets in Wales. Nisa
retail limited want to explore in the many locations, so people can take their services and product
easily so Nisa retail limited will start in many more locations (Vignali, 2015).
Strategic objectives
 To increase profit by 25% in next 2 years
 To increase market share by 10%
Internal analysis
Strength of Nisa retail limited - Nisa retail limited is in many places of UK. It is the big brand
in the industry. Store of Nisa retail limited is in many places and areas. Customer service of Nisa
retail limited is very good and their services and products are more valuable for the customers.
85% of customers believe convenience store shopping is easier than visiting chain super market
of Nisa retail limited (Metzger, 2014). Customers can be independent in the supermarket for the
buy any product. Nisa retail limited also provide this type of service in their business.
Weakness - Nisa retail limited is doing their business since many years, so Nisa retail limited
become a big brand. The main thing is when any company will be big brand than they increase
of product's prices and selling target. So customer loose the faith toward Nisa retail limited. It is
a very big weakness of Nisa retail limited. The other weakness is company want to explore in
many areas but company don't have fund to explore their business in the many more locations
and can not able to arrange fund from any sources.
Opportunities - Nisa retail limited has many opportunities to prove their self and explore the
business in world wide or many places. Nisa retail limited can arrage the fund from best source
which is available in the market. It is the risk but Nisa retail limited has guts that they can handle
and manage the risk and improve their fund management (Hussain, Khattak and Latif, 2013).
The opportunities are marketing, digital marketing, mouth to mouth marketing, gives good
services and product to the customers.

Threats - So many companies are available in the market and if you run your business than so
many issues comes and you should face that issues. Nisa retail limited company also has a main
issue that other companies selling their product in low prizes, so many customers who can not
afford the Nisa retail limited company's product and that is negative impact on the Nisa retail
limited.
Marketing plan
- Nisa retail limited marketing is very strong and they can explore their business in other areas
from marketing. So many marketing activities are available in the market, so they can do more
marketing and explore their business in the different areas and earn the more profit and able to
give the best quality of product to their customers. Company used social media in order to
advertise its products in all over the world.
Financial plan:

M3 Appropriate business plan
In business plan there are wide range of activities are included such as company
overview, marketing strategy, financial plan etc. With the proper planning company can easily
accomplish success and make good profit.
D3 coherent and detailed business plan
In a coherent, plan it covered different types of activities such as Company overview,
Strategy, Internal analysis, External analysis: Segmentation, targeting and positioning etc. In this
plan there are various strategies that company need to follow to successfully accomplish the plan
P5 Assess exit or succession options for a small business explaining the benefits and drawbacks
of each option :-
Nisa company is belong to small business. But it is good small organisation in that area.
In any business so many factors are available for the success. Some of the factors are very

important and some factors increase success in small way (Rezaei, Khavarian and Ghafurzadeh,
2016). Nisa company start some factor for the succession option like Choose their successor. In
that factor they examining employees who may have good skill, good communication skills,
leadership skills, team handling skills, good behaviour, less anger, integrity and many more.
They develop a formal training programme for the employees, so their employees learn skills,
this skills learn to employees, how to talk professionally, how to react, how to control anger and
emotions and working way and multitasking. May be these two factors are costly but outcome
will really amazing. Disadvantages of these two factors are arrange the place for training session,
arrange the extra fund for the training programme, need the investment for the training, lack of
knowledge and need motivational speaker for the training programme.
In succession option you can include one more factor like work according to time. You
should teach your employee, how to complete their work on time, how to communicate during
work time or office time in the company. Company can start review the current situation and
solve the issue as soon as possible. They can develop collective vision, goals of the business
(Yin, 2016). Establish personal retirement goals and cash flow needs for the employee who will
be retire. Make your employee " Decision maker". So they can able to take a right decision on
that time when they need to take decision and it will be profitable for the company and that
employee who took the good decision.
Make a succession plan and in that option you should identify successors who manage
the entire company and who on the top level managers and identify their activities, identify
required extra support for the successor from family members.
One more succession option is a create transaction plan for the company. Consider right
option for purchase, gift and benefits which given by company to their employees and customers.
Make financial strategy so business cost will be decrease and the business will be grow as soon
as fast and popular in the market. These all option are the best option for the company and
success of company. But in every company so many activities happen, but the main issue is it
may be drawback or beneficial. They both result are based on how your activity is able to give
their best, how good your strategy is, and what important factor taken by your company for the
make more succession (Shaw, 2016). Advantages are, your employee learn many things in the
training session, from office staff and from managers, make more profit, work on time, selling
level also increase but disadvantages are need more fund for invest.

Succession planning
Choose successor: One of the first step of successor plan is to examine employees and their
knowledge. It is essential to understand that employees have leadership skills or not.
Development of training program: At the time of making a plan for succession it is essential
for the firm to understand functions of the firm such as executive duties etc.
Exit for a small business explaining
Liquidation: It is one of the easiest option to exit from business. This can be understanding
through closing the business and all things comes to end. Along with this in exit option there is
no involvement of negotiations. One of the drawback of this option is that it is drawbacks of this
option for instance it is waste because from the action market value and image of the firm
reduces.
M4 Evaluate exit or succession options for a small business
It is critically evaluated that one succession option is a create transaction plan for the
company. Consider right option for purchase, gift and benefits which given by company to their
employees and customers. Make financial strategy so business cost will be decrease and the
business will be grow as soon as fast and popular in the market. It is critically evaluated that firm
need.
D4 Provide critical evaluation of the exit or succession options for a small business
Succession option lead to put impact on the way of working and also provide chances to
gain competitive advantages. There are many firm who are working hard and they can easily
success if they use effective strategy.
Conclusion
From the above report it is concluded that there are different sources funding from which
company can easily take fund in respect to accomplish the success and growth. Company can
introduce digital technology in for the growth and success. Further it can be concluded,
succession option is a create transaction plan for the company. Consider right option for
purchase, gift and benefits which given by company to their employees and customers. Through

the help of SWOT analysis it become easy for the company to identify the strength and
weakness.

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